Marketing experience during the sale of products under hort

1. COLLEGE OF AGRICULTURE, MUL-SOMNATH (CHANDRAPUR)
DR. PANJABRAO DESHMUKH KRISHI VIDYAPEETH, AKOLA
PRESENTATION
ON
 MARKETING EXPERIENCE DURING THE SALE OF
PRODUCTS UNDER ELM-HORT-4814

2. PRESENTED BY:
• RUTHVIK SHENDE
• SHITAL SUKHDEVE
• ROHINEE BAGDE
• ANKUSH SOMNATHE
• ANIKET MADAVI
SUBMITTED TO:
Dr. R. P. GAJBHIYE
Professor of Horticulture
College of Agriculture, Mul,
Dist. Chandrapur

3. INTRODUCTION
Marketing:
Marketing is the process of exploring, creating, and delivering value to meet the needs of a
target market in terms of goods and services.
Objectives of marketing:
 To share practical examples of brand strategy and communication to help you with your
marketing.
 To learn about the importance of storytelling.
 To understand the role of content in your marketing communications.
 To give you some tips to help with your social strategy.

4. List of Products:
1. Aonla Candy
2. Papaya Jam
3. Banana Chips
4. Pineapple Squash
5. Wood Apple Jelly

5. PROCESS
1. First of all we have collected fresh fruits from local market. Then we have made value
added products .
2. After that for increasing the shelf life of value added products we have added natural
preservatives.
3. Then we have ordered jars, bottles or storage.
4. Then we have stored the products in refrigerator.

6. MARKETING EXPERIENCE
1. Our first experience start with the selling of value added products in local market at Mul.
2. During the sell of products we understand that the price of the products is high for local consumer.
So that our sells are low.
3. On next day we have convinced the customers that our products are fresh and organic and chemical
free and healthy that’s how we increased our sell from day 2 .
4. We have set up another stall in college campus. We have noticed that the sell in our college was
very good.
5. For increment in our sells we have attempted a strategy of marketing of giving free samples of our
products to attract the customers and by ourselves we handover the samples to travellers.
6. For marketing of our products we have visited to bus stop for increasing the sell.
7. For marketing of our products we have given advertisement to LED panel advertising board . Due to
this customers got attracted towards our products.
8. At Chandrapur we set up a stall in agriculture exhibition.

7. 9. In Chandrapur agriculture exhibition was held so we planned to set up a stall with the help of our
associate dean respected V. Tekale Sir , honourable Mungantiwar sir has appreciated our products .

8. DIFFICULTIES CAME ACROSS WHILE MARKETING THE
PRODUCTS
1. To convinced the customers to buy our products.
2. Consumers behaviour and preferences are constantly changing .
3. Low efficiency and high waste.
4. Maintaining a sufficient budget
5. Due to the high price of products , costumers refuses to buy it.

9. Date Product Name Material Used Quality Packaging
20/01/23 Aonla Candy 1.Aonla -
2.Sugar -
2 kg
1.5 kg
12 pkt.
01/02/23 Aonla Candy 1.Aonla
2.Sugar
5 kg
3 kg 750 gm
25pkt.
03/02/23 Papaya Jam 1.Papaya
2.Papaya
pulp
3.Sugar
4.Citric Acid
5 kg
3 kg
2 kg 300 gm
9 gm
10 Bottle
Filled
07/02/23 Papaya Jam 1.Papaya
2.Papaya
pulp
3.Sugar
4.Citric Acid
10 Kg
6 Kg 700 gm
5 kg
18 gm
21 Bottle
filled

10. Date Product Name Material Used Quantity Packaging
09/02/23 Banana Chips 1. Unripe
Banana
2. Oil
3. Masala
27 kg
3 kg
1 kg
75 pkt
10/02/23 Papaya Jam 1.Papaya
2.Papaya pulp
3.Citric Acid
11 kg
8 kg
24 kg
24 bottle filled
13/02/23 Aonla Candy 1. Aonla
2. Sugar
14 kg 500gm
10 kg 500gm
75 pkt
14/02/23 Pineapple
Squash
1.Pineapple
2. Sugar
3.Citric Acid
4. KMS
10 piece
5 kg 500gm
18 gm
2 gm
18 Bottle filled
16/02/23 Wood Apple
Jelly
1.Woodle
Apple
2.Sugar
3.Citric Acid
25piece
4 kg 300 gm
5 gm
150 Chocolate

11. THANK YOU