SapientNitro's Cassandra Kelsall and Paul Taylor presented on Stop Selling Products, Start Creating Moments at Mumbrella's Retail Marketing Summit.

1. © 2013 SAPIENT CORPORATION | CONFIDENTIAL
MUST WIN MOMENTS:
STOP SELLING
PRODUCTS,
START CREATING
MOMENTS.

2. WE’VE ALL BEEN BUYING STUFF ONLINE FOR
SOMEWHERE BETWEEN 15 AND 20 YEARS NOW
A S C O N S U M E R S …

3. WE’VE ALSO SEEN THE EVOLUTION FROM THE
OTHER SIDE
T B C
IMG source: Exitbee.com

4. WE ARE IN THE AGE OF CONTEXTUAL COMMERCE
W H A T D O P E O P L E T E L L U S ?
THE AGE OF
CONTEXTUAL COMMERCE

6. CRO & DATA
W H A T D O P E O P L E T E L L U S ?

8. T B C

9. MESSAGING APP
T B C

10. AMAZON ECHO
T B C

11. EMOTION - THE DIFFERENCE BETWEEN A
TRANSACTIONAL MINDSET AND CREATING LOYALTY,
VALUE AND GROWTH FOR YOUR BRAND
T B C

13. PRIMING
T B C

15. LESS BUT BETTER
CUT
T B C

19. ADIDAS OFFERING
HYPER CUSTOMISATION
WITH IT’S FIRST EVER
3D PRINTED SHOES

22. THE FLATTENING OF PRIVILAGE
WEALTHFRONT – TECHNOLOGY CREATES GROWTH
T B C

23. EMPOWER CONNECTED STAFF
T B C

24. HOW
T B C

25. 25
DATA ANALYTICS TELLS
YOU WHAT
IS HAPPENING,
ETHNOGRAPHIC RESEARCH
TELLS YOU WHY

26. IDENTIFY THE
MUST WIN MOMENTS
FOR YOUR BRAND

27. HAVE AN
EXPERIMENTAL MINDSET.
START CREATING
EMOTIONAL CONNECTIONS.