This document provides information about the Africa Coffee Outlook conference to be held on September 15-16, 2015 in Nairobi, Kenya. The conference will bring together coffee producers, traders, buyers, and other industry stakeholders from across Africa and around the world to discuss topics related to the production, trade, pricing, quality, and future of African coffee. The agenda outlines presentations and panel discussions on subjects like individual country markets, investment opportunities, sustainability, supply chain management, and technology. Government organizations, associations, and companies from many African coffee origin countries are supporting and participating in the event.

1. Produced by:
International Marketing
Partner:
IBC
COMMODITIES
Media Partners:
AFRICA’S ONLY REGIONALLY FOCUSED EVENT
Grenville Kiplimo Melli
InterimCoffeeDirector,CoffeeDirectorate
Agriculture, Fisheries and Food
Authority, Kenya (AFFA)
Hussein Agraw
Board President
Ethiopia Coffee Exporters
Association
Henry Ngabirano
Managing Director
Uganda Coffee Development
Authority
Amir Hamza
Chairman
Tanzania Coffee Association
Jay C Sondhi
Chairman
Kenyan Coffee Traders
Association
Francois Nkurunziza
Country Director,
Armajaro Burundi S.U.R.L
Chairman, InterCafe Burundi
Michael Ndoping
Managing Director
National Cocoa and Coffee
Board of Cameroon
Volker Schuckert
Managing Director
Kilimanjaro Plantation Ltd
Deepak Kaul
Senior Vice President Coffee – Africa
Olam International
Moses Kiplagat Changwony
Group Managing Director
Sasini Tea & Coffee
David Barry
Managing Director
Kyagalanyi Coffee Limited
Member ofVolcafe/ED&F Man Group
Kailash Natani
Managing Director
Ugacof (U) Ltd
Adem Kedir
Managing Director
Horra Trading
Fouad HAMDANI
President and Director General
Africafé Sarl
www.africacoffeeoutlook.com
Pierre Munyura
Chairman,
Coffee Exporters and Processors
Association of Rwanda (CEPAR)
James Mwai
Director of Programmes,
Fairtrade Africa (FTA)
CoffeeDirectorate,Agriculture,
Fisheries and Food Authority,
Kenya (AFFA)
Co-Hosted by:
National Cocoa
and Coffee Board
of Cameroon
Ethiopia Coffee
Exporters
Association
Uganda Coffee
Development
Authority
Kenyan Coffee
Traders
Association
Coffee Exporters
and Processors
Association of
Rwanda (CEPAR)
InterCafe
Burundi
Tanzania Coffee
Association
Supported by:
15 - 16 September 2015
Safari Park Hotel and Casino,
Nairobi, Kenya
Commodities

2. CONFERENCE DAY ONE
15 SEPTEMBER 2015 TUESDAY
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africacoffeeoutlook.com
9:00 Chairman’s Welcome Remarks
9:05 Kenyan Coffee Market Policies and Investments
• Government initiatives for Kenyan coffee market
• Coffee market development funds
• Coffee plants rehabilitation
• Opportunities for international investors
Grenville Kiplimo Melli, Interim Coffee Director, Coffee
Directorate, Agriculture, Fisheries and Food Authority,
Kenya
9:40 Center Staging Ethiopian Coffee in Global Markets
• 2015 – 2016 production projection and export trends
• Pricing in current markets
• Optimising Ethiopian coffee production
• Maintaining coffee quality and preserving higher
Arabica yield
• Farmer engagement programs
Hussein Agraw, Board President, Ethiopia Coffee Exporters
Association
10:10 Networking Coffee
Synergies in African Coffee Markets
10:45 Future of African Coffee – Global Market Share,
Production, Trade, Pricing and Quality
• What are the opportunities and challenges in African
coffee markets?
• How can African coffees be competitive in global markets?
• Collaborating for success ñ where are the obvious
opportunities
• Financing and supporting infrastructure to develop coffee
productions
• Persevering quality in fragmented African coffee markets
• Developing sustainable coffee markets
Panelists:
Hussein Agraw, Board President, Ethiopia Coffee Exporters
Association
Henry Ngabirano, Managing Director, Uganda Coffee
Development Authority
JayCSondhi, Chairman, KenyanCoffeeTradersAssociation
Pierre Munyura, Chairman, Coffee Exporters and
Processors Association of Rwanda (CEPAR)
Francois Nkurunziza, Country Director, Armajaro Burundi
S.U.R.L, Chairman, InterCafe Burundi
Amir Hamza, Chairman, Tanzania Coffee Association
Michael Ndoping, Managing Director, National Cocoa and
Coffee Board of Cameroon
11:45 Adding Value to the African Coffee Grower – A Trader’s
Perspective
• Impacting Farmer Incomes - Farmer Support through
Capacity Building / Micro Finance
• Supply Chain and Risk management
• Access to market
• Access to next generation technologies
Deepak Kaul, Senior Vice President Coffee – Africa,
Olam International
12:20 Strategic Aspects of Planting Exquisite Arabica
• Meeting the supply of coffees
• Exporting countries in perspectives
• Quality, planting, rejuvenating and price
• Government incentives and collaboration
• Investment characteristics and opportunities of planting
coffee
Volker Schuckert, Managing Director, Kilimanjaro
Plantation Ltd
1:00 Networking Lunch
Africa Coffee Trade Outlook
2:00 Uganda’s Robusta Quality and Price Trends
• Production and trade focus on 2015-2016 crop year
• Robusta quality and strategy
• Analysing price trends – where does it lead to?
• What’s in it for Robusta traders and buyers?
Henry Ngabirano, Managing Director, Uganda Coffee
Development Authority
2:30 Current State of Affairs in Kenyan CoffeeTrading Markets
• Demand for premium Arabica coffee
• Price trends and competitiveness
• Current production and the next harvest
• Maintaining national strategy for sales growth for specialty
coffee
JayCSondhi, Chairman, KenyanCoffeeTradersAssociation
3:00 Networking Coffee
3:30 Ethiopia’s Economic Boom and Coffee Trading
Opportunities
• Demand for washed and sundried Arabica
• Investment policies and trading system in Ethiopia
• Sourcing coffee beans from Ethiopia
• Horra Trading’s supply chain approach, and partnership
opportunities
Adem Kedir, Managing Director, Horra Trading
4:00 Burundi Coffee: Challenges, Opportunities and
Perspectives
• Production and export outlook
• Plans for developing new markets
• Outlining opportunities for collaboration in trade
• New investment programmes
Francois Nkurunziza, Country Director, Armajaro Burundi
S.U.R.L, Chairman, InterCafe Burundi
4:30 Intra Africa Trade and New Markets Available to African
Exporters
• The market potential for intra Africa Coffee trade
• How can the potential be realized?
• Managing price, quality and price risks
• Capitalising on new global export markets for African
sector
Panelists:
Deepak Kaul, Senior Vice President Coffee – Africa,
Olam International
David Barry, Managing Director, Kyagalanyi Coffee Limited
/ Member of Volcafe / ED&F Man Group
Kailash Natani, Managing Director, Ugacof (U) Ltd
Adem Kedir, Managing Director, Horra Trading
Francois Nkurunziza, Country Director, Armajaro Burundi
S.U.R.L
5:15 End of Conference Day One
GOVERNMENT
ADDRESS
AFRICANCOFFEELEADERSFORUM
6.30 Gala Dinner
COFFEETRADESPANELDISCUSSION

3. CONFERENCE DAY TWO
16 SEPTEMBER 2015 WEDNESDAY
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africacoffeeoutlook.com
2:00 Competitiveness of Tanzanian Coffee
• Price trends
• Coffee sales – internal market, auction sales and direct
exporting markets
• Trading opportunities in Tanzania
Amir Hamza, Chairman, Tanzania Coffee Association
2:30 Algeria Coffee Demand and Supply Outlook
• Coffee in Algeria
• Demand for Robusta and Arabica
• Consumption trends
• Challenges and opportunities in coffee market
• Opportunities for traders and buyers
Fouad HAMDANI, President and Director General,
Africafé Sarl
3:00 Kenyan Soluble Coffee Market Outlook
• Consumption and demand trends
• Outlook on instant, ground and espresso
• Bulk coffee demand and supply outlook – Arabica and
Robusta
• Coffee operations and trade
Moses Kiplagat Changwony, Group Managing Director,
Sasini Tea & Coffee
3:30 Networking Coffee
Technology and Finance
4:00 Challenges in Financing Coffee Sector
• Coffee financing perspectives in Africa
• Smallholder developments
• Private funds for coffee sector
• Specific to each coffee producing in Africa
4:30 Coffee Roasting Technology
• Innovative and traditional roasting profiles
• Current technology uptakes
• Enhancing African coffee quality through modern roasting
technology
5:00 Close of Conference
9:00 Chairman’s Welcome Remarks
Sustainability and Supply Chain
Management
9:05 Developing the Washed Arabica Chain in Uganda
• Factors global prices and demand
• Good agricultural practices
• Processing infrastructure
• Certification
David Barry, Managing Director, Kyagalanyi Coffee Limited
/ Member of Volcafe / ED&F Man Group
9:35 Strategic Value Chain in Coffee Supplies
• Procuring African green coffees and current sales markets
• Adding values in farmers and supplying to rosters
• Incorporatingprofessionaltradingandlogisticaloperations
• Managing trade and supply chain risks
Peter Kinyua, Managing Director, Servicoff Ltd
10:10 Networking Coffee
10:40 Takeaways, Challenges and Collaboration for African
Coffee Farmers
• The Sustainable Coffee Program
• How can the industry achieve sustainability through
quality over quantity?
• What drives cooperation in the field of sustainability?
• Benefiting coffee farming families
• Why does Africa need to lead in sustainability to be the
leading producing region in coffee
Panelists:
JamesMwai, DirectorofProgrammes, FairtradeInternational
Karugu Macharia, Regional Director – East and Central Africa
Regional Centre, Solidaridad
More panelists to be confirmed
Regional Africa Markets in Focus
11:25 Rwanda’s Misozi Highland Arabica Coffees
• Current market update – production, trade and pricing
• Investment and business climates in Rwanda
• Trade policies
Pierre Munyura, Chairman, Coffee Exporters and
Processors Association of Rwanda (CEPAR)
12:00 Cameroon’s Robusta and Arabica Performance
• Robusta and Arabica markets outlook
• Challenges and opportunities in coffee growing and
exporting
• Certification programs
• Government coffee development programs
Michael Ndoping, Managing Director, National Cocoa and
Coffee Board of Cameroon
12:40 Networking Lunch
SUSTAINABILITY
ROUNDTABLE

4. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africacoffeeoutlook.com
15 - 16 September 2015 Nairobi, Kenya
History of Our Coffee Events
With a 21 year history successfully demonstrated by its Vietnam Coffee
event and World Coffee Outlook in Europe, IBC is delighted to bring to
market the first ever Africa Coffee Outlook. Co Hosted by the Coffee
Directorate of the Agriculture, Fisheries & Food Authority of Kenya
(AFFA), the conference is also supported by top coffee exporter and producer
associations in the region.
Hear from Our Past Attendees
“The conference is a melting pot of market sentiment
from many different participants. If you leave the
conference and act on it, the cost of your ticket will
be reimbursed many times over.”
Jonathan Clark, General Director, Dakman Coffee Exporters
“Insightful knowledge and networking
opportunities”
Nguyen Ngoc Phuong Uyen, Senior Sales Executive, Maersk Vietnam
“Relevancy of the topics to the current coffee
industry trends”
NormanBasobokweMutekanga, Strategy&BusinessDevelopmentManager,
Uganda Coffee Development Authority
Africa’s Coffee Sector needs no introduction. From high volume
to high quality, and from new investment in plantations to
ongoing sustainability initiatives, it’s all happening. Focused
on policy, investment, trade, sustainability and business
development in the top producing / exporting countries of
the region, the inaugural Africa Coffee Outlook is the ONLY
such event of its kind.
Our Conference Value
Proposition!
Africa’s ONLY Regionally Focused Coffee Event
SPEED NETWORKING
Ice Breakers, Business Matching and much more in these
unique networking formats
MEET AFRICAN TRADERS
AND BROKERS
Unrivalled Business opportunities for your company
MEET THE
INTERNATIONAL
BUYERS AND
ROASTERS
Major roasters and buyers will
gather their thought leadership
15+ AFRICAN REGION
EXPERT SPEAKERS
Representing all major African export and
import markets
ONLINE NETWORKING
See who is attending, send and receive messages,
make appointments! Conference delegates,
speakers, sponsors and exhibitors will have the
opportunity to reach out to fellow participants
before and after the conference
Want to Profile your
company? Here’s how you
can do it
STRATEGIC BRANDING–presenthighlevelkeynotesessions
and profile your company to the who is who of the African coffee
community
NETWORKING FUNCTIONS – host an exclusive function
with a select audience to further cultivate that exclusive market
segment
TARGETED POSITIONING – pick and choose from a range
of options to reinforce your presence in the market, e.g.
Conference Bag Sponsor, Lanyard Sponsor, Corporate Gift
Sponsor, etc.
To discuss sponsorship options, please contact
Jonathan Kiang at Jonathan.Kiang@ibcasia.com.sg or
Tel: +65 6508 2471
GALA DINNER
An Excellent Platform to Network with Peers and Make
New Business in a Relaxed Environment

5. 15 - 16 September 2015
Safari Park Hotel and Casino,
Nairobi, Kenya
IBC
COMMODITIES
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.africacoffeeoutlook.com
Sponsorship and Exhibition Opportunities!
Create a booth so that delegates can find you
Display your products, services, success stories and achievements
Meet & greet old and new contacts
Be Featured at the forefront of the event
To discuss sponsorship options, please contact Jonathan Kiang at
Email: Jonathan.Kiang@ibcasia.com.sg or
Tel: +65 6508 2471
AFRICA’S ONLY REGIONALLY FOCUSED EVENT
National Cocoa and Coffee
Board of Cameroon
Coffee Directorate,
Agriculture, Fisheries and
Food Authority, Kenya (AFFA)
SPEAKERS FROM:
Ethiopia Coffee Exporters
Association
Uganda Coffee
Development Authority
Kenyan CoffeeTraders
Association
Coffee Exporters and
Processors Association
of Rwanda (CEPAR)
InterCafe Burundi
Tanzania Coffee
Association
Why You Can’t Miss Africa Coffee Outlook
African Coffee Leaders Forum
Production and Trade outlook from Kenya, Tanzania, Uganda, Ethiopia, and
others
Traders panel discussion – value add in Africa’s coffee business
Regional and International coffee price intersections and outlook
Sales channel performance optimization – auction, 2nd and 3rd windows
Coffee financing and risks
Regional policies on new investment and sustainability
Who You Will Meet!
BY REGIONS
■ Kenya 8%
■ Ethiopia 10%
■ Tanzania 8%
■ Uganda 8%
■ Rwanda 5%
■ Côte d’Ivoire 2%
■ Cameroon 2%
■ South Africa 3%
■ Algeria 3%
■ Egypt 2%
■ Switzerland 10%
■ United Kingdom 2%
■ Belgium 3%
■ Italy 3%
■ France 5%
■ Spain 2%
■ UAE 7%
■ Saudi Arabia 3%
■ Singapore 5%
■ Vietnam 5%
■ Americas 4%
BY INDUSTRIES
■ Producers 12%
■ Roasters 12%
■ Finance and Insurance 3%
■ Logistics and Warehousing 5%
■ Certification 10%
■ Traders 35%
■ Government/Associations 15%
■ Consultants 3%
■ Machinery 5%
Co-Hosted by:

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RESERVE YOUR PLACE TODAY!
■ Yes! I/We will attend the Africa Coffee
15 - 16 September 2015, Safari Park Hotel and Casino, Nairobi, Kenya
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❑ GALA DINNER USD 85