1.
10 Things Your Patients
Are Looking For in Your
Medical Website

2.
1. Accolades
•Adding accomplishments to your site establishes credibility
and proves your experience and success.
•Shows your commitment to giving patients the best care
possible.

3.
• People want to hear what
previous patients have to
say about their experience.
• Testimonials positively
influence your audience’s
impression of your
organization.
• Add pictures and videos for
greater impact.
2. Testimonials

4.
• People with health concerns want information as fast as possible.
• Use your website to steer them in the right direction.
• Have expert-prepared information about their possible condition,
self-diagnosis tools, etc. to establish yourself as a leader in the
field.
3. Answers

5.
4. Empathy
• Patients want health care professionals who are on their side
• Make sure your website content is personable.
• Take a humanistic approach to patient care and practicing
medicine.

6.
5. Treatment Options
• People generally want to know what potential
treatments there are for their possible conditions.
• This shows that you are committed and ready
to provide patients with the treatment they may
need.

7.
6. Personal Connection
• Patients need to feel connected and prepared when
meeting with a doctor.
• People want to know who they will meet when they come
in for a visit.
• Make sure to show the faces of your actual physicians in
your office.

8.
7. Straightforward
Insurance Info
• Answering insurance
questions early saves time
for you and your patients.
• Be upfront and transparent
about insurance
information.
• Do you accept Medicare or
Medicaid?

9.
8. Contact Options
•Patients want more than one way to connect with you.
•Provide phone, email, social networks and other means
on your site.
•The easier people can get ahold of you, the better.

10.
9. A First Step to Take
• Patients want to get better as soon as possible.
• Give them easy access to care right there on your site.
• Provide a Call-to-action such as a free MRI review,
office visit or phone consultation.

11.
10. Location Info
• Offer up your location, as well as some details on how to
find you.
• Give as much information as possible.
• Answer important questions such as:
Is your office in a big building on an upper floor?
Do you offer hotel or auto accommodations to out-of-town
patients?

12.
Thank You
and
Good Luck!