This document discusses several pioneering copywriters throughout history. It provides brief biographies of copywriters including Stan Freberg, Leo Burnett, Bernice Bowles Fitz-Gibbon, David Abbott, Fairfax M. Cone, Dave Trott, William Bernbach, Drayton Bird, Jo Foxworth, and David Ogilvy. It notes that these copywriters challenged conventions and helped shape modern advertising through their creative talents and approaches. The document concludes by wondering who will be the next generation of minds to challenge current conventions.
