7. • How did it come about?
Founders
Brief History
• Definition of Twitter Terms
Following & Followers
8. • Founded by Jack Dorsey, Evan Williams, Biz Stone
9. • Founded by Jack Dorsey, Evan Williams, Biz Stone
• Members of the podcasting company Odeo.
• First Twitter prototype was used as an internal
service for Odeo employees
• Introduced publicly on July 15, 2006
• Formed Obvious Corporation and acquired
Odeo.com and Twitter.com
• Twitter spun off into its own company in April 2007
18. • Social networking phenomenon
• Instant updates
Gets Automated Updates
• Applications
• Large Businesses
• Great place for job hunters
“With Twitter, it is less presumptuous than bumping into your friend
to telling them anything because they need to sit there and be
polite.” ─ EVAN WILLIAMS, CEO of Twitter
27. • Large businesses
New products, Sales
announcements, Links
• Great place for job hunters
“what should I wear to the
interview?”
28. Originally called
No. of tweets
being posted per
quarter?
400K 100M 2B tweets
TWTTR
4B
(HINT: inspired by Flickr)
29. Originally called
No. of tweets
being posted per
quarter?
400K 100M 2B tweets
TWTTR
4B
(HINT: inspired by Flickr)
FOR UPLOADING
PURPOSES, don’t
include the
answers?
30. Originally called
No. of tweets
being posted per
quarter?
400K 100M 2B tweets
(HINT: inspired by Flickr)
31. Does Twitter serve a
need that was earlier
unfulfilled by existing
services?
41. “Tweeting is the sort of thing
you might expect from the
young guns now running
Britain.”
-Time magazine, November 8,
2010. They’re cutting to shape.
61. • Website is not hard to emulate but...
• Customer Base
– Learning phase for users
• No ads
– Promoted tweets
• Integration
– Facebook
– Search function
62.
63.
64. • No Business model
Focus on bringing in more consumers
Not been making money from 2006-2009
• Moving towards Advertising-supported
revenue model
104. - fad
Noun
a temporary fashion, notion, manner of
conduct, etc., esp. one followed
enthusiastically by a group.
• a new (and better) micro-blogging site
appears, and snatches its customers away
• celebrities stop using its services
105. • it becomes a profitable business
• able to sustain current users’ interests,
and attract new users
• able to continue to attract new celebrities
to use its services
106. • prone to imitation
• most active users are people or
organizations who have a vested
interest in frequent tweets
• Twitter is much closer to a
social network than to Search
Engines or E-mail Services
107. Twitter is somewhere in-between
• has created much hype but not yet
successful in earning profits
• it depends on the type of economic model
Twitter adopts