Presentation on content as a medium of communication. Graphics: Contently

1. content is eating the world__________
Ruhul Kader
Co-founder, Future Startup

3. Why are we talking

4. Stories are powerful than mere ads.
●
Instant value is more convincing than mere claims
●
Attention is scarce.
●

16. [Create and distribute] relevant and consistent stories to clearly-defined
audience with a clear purpose.

17. Forms: multimedia, text, video etc

18. 73 percent of marketers created more content
in 2015 than they did in 2014.
Metrics:
● Lead conversion (32 percent)
● social shares and likes (19 percent)
● pageviews (15 percent).
Source: Contently

19. Process:
Plan-Strategy-Distribution-Optimization
__
Purpose
Goals
Metrics
KPI
Channels
Audience
Market
Resources
Measure

20. Keys
___
Long term
Consistent
Unique
Understand your users

21. “Across time and culture, stories have been agents of personal transformation – in part because
they change our brains” ~ Elizabeth Svoboda

22. Story Lab is an in-house branded content studio within Future Startup that helps brands to design and
implement their content marketing drives.