Local businesses can increase social media engagement by paying attention to data on which posts perform best, focusing on visual content like photos and videos that people are more likely to interact with, and offering incentives for people to engage by commenting or sharing for a chance to win a prize. Social media engagement is a powerful marketing tool for local businesses when they utilize these tips and work hard at getting consumers involved.

1. June 22, 2017
Local Business Marketing Tips for Social Media
Engagement
onlinecrowd.com.au/local-business-marketing-tips-for-social-media-engagement
How Local Businesses Can Increase Social Media
Engagement
Well over 80 percent of small and medium sized businesses utilizesocial media platforms
to market their company. With more consumers looking towards social platforms to interact
with their favorite companies, though, this number is likely to continue climbing. Of course,
this type of promotion only works if people do get involved, so here are a few marketing tips
to increase social media engagement.
Pay Attention to the Data
While anything from posting frequency to the time of the day can
affect how well a social media post does, the truth is that similar
content elicits similar behavior. If a certain post does well now,
similar posts will likely do well in the future. Check out each
social platform’s analytics to see which content does best, then
focus on creating similarly engaging content.
Focus on Visuals
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2. As they say, “A picture is worth a thousand words.” This holds
true in social media marketing as much as anywhere else.
People are more apt to “like,” share or comment on a post if it’s
visually appealing.
When posting photos and videos, this is common sense, but
business owners should also focus on great images for their
blogs and articles. This means appealing feature images, which
show up on social media, and appropriate supplementary photos
in the content.
Offer Incentives for Involvement
It’s obviously nonsensical to say something like “We’ll give $5 to
everyone who likes this status!”, but this idea is heading in the
right direction. “Post your photo on our wall for a chance to win”
or “Check in at our Broad Street location for a 10% discount,” on
the other hand, can be useful. Fortunately, getting people
engaged is sometimes as easy as asking.
Social media engagement is definitely a powerful marketing tool. With the
aforementioned tips and a bit of hard work will do wonders in getting consumers
involved.
Resources:
LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media
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