Mobile Gaming Infographic

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Trends in Mobile Gaming Infographic customer acquisition, arpu, monetization US vs Europe vs Japan console vs. native vs. html5 RudeVC

Trends in Mobile Gaming
mb@rude.vc
http://rude.vc
@markbivens

DEVELOPMENT COST OF
MOBILE GAMES
HTML5 GAMES
cost increases slightly
cost increases steeply
CONSOLE GAMES
high development cost
DEVELOPMENT COST
http://rude.vc

MOBILE GAMING
COST OF ACQUISITION OF PAYING USER
COST OF ACQUISITION
PER PAYING USER
TIME
JAPAN
- plateau -
EUROPE & US
- slightly decreasing-
http://rude.vc

Mobile Gaming Monetization Potential
- EUROPE - - JAPAN - - U.S.-
ARPPU (Average Revenue Per Paying User)
LTV (Lifetime value)
http://rude.vc

Mobile Game
DEVELOPMENT PROCESS
1. Monetization Engine
2. Game Design
3. Game Development
4. Distribution
1 2 3 4 1 2 3 4 5
1. Game Design
2. Development
3. Distribution
4. Monetization
5. Re-development/Re-Design
JAPAN Europe/ U.S.
http://rude.vc

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Mobile Gaming Infographic

1. Trends in Mobile Gaming mb@rude.vc http://rude.vc @markbivens

2. DEVELOPMENT COST OF MOBILE GAMES HTML5 GAMES cost increases slightly cost increases steeply CONSOLE GAMES high development cost DEVELOPMENT COST http://rude.vc

3. MOBILE GAMING COST OF ACQUISITION OF PAYING USER COST OF ACQUISITION PER PAYING USER TIME JAPAN - plateau - EUROPE & US - slightly decreasing- http://rude.vc

4. Mobile Gaming Monetization Potential - EUROPE - - JAPAN - - U.S.- ARPPU (Average Revenue Per Paying User) LTV (Lifetime value) http://rude.vc

5. Mobile Game DEVELOPMENT PROCESS 1. Monetization Engine 2. Game Design 3. Game Development 4. Distribution 1 2 3 4 1 2 3 4 5 1. Game Design 2. Development 3. Distribution 4. Monetization 5. Re-development/Re-Design JAPAN Europe/ U.S. http://rude.vc