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By : DSA 
January 2014
Key Performance Indicators, also known as KPI or 
Key Success Indicators (KSI), help an organization 
define and measure progress toward organizational 
goals. 
KPI are important to business because they help it 
focus on common goals and ensure those goals stay 
aligned within the organization. This focus will help a 
business to stay on task and work on meaningful 
projects that will assist in reaching objectives faster.
To determine KPI's for your business or project, first 
determine the overall goals. This should originate 
from the organization's mission statement. Decide 
what to measure, and how to measure it. Be specific. 
If you're measuring sales increase, will you be 
measuring the number of units sold or amount of 
dollars? Are you subtracting returns? Lay out a 
specific formula so that everyone get's the same 
number when calculating.
Bad: 
Title of KPI: Increase Sales 
Defined: Change in Sales volume from month to month 
Measured: Total of Sales By Region for all region 
Target: Increase each month 
What's missing? Does this measure increases in sales volume by dollars 
or units? If by dollars, does it measure list price or sales price? Are 
returns considered and if so do the appear as an adjustment to the KPI 
for the month of the sale or are they counted in the month the return 
happens? How do we make sure each sales office's volume numbers are 
counted in one region, i.e. that none are skipped or double counted? 
How much, by percentage or dollars or units, do we want to increase 
sales volumes each month? (Note: Some of these questions may be 
answered by standard company procedures.)
Good: 
Title of KPI: Employee Turnover 
Defined: The total of the number of employees who resign for 
whatever reason, plus the number of employees terminated for 
performance reasons, and that total divided by the number of 
employees at the beginning of the year. Employees lost due to 
Reductions in Force (RIF) will not be included in this 
calculation. 
Measured: The HRIS contains records of each employee. The 
separation section lists reason and date of separation for each 
employee. Monthly, or when requested by the SVP, the HRIS 
group will query the database and provide Department Heads 
with Turnover Reports. HRIS will post graphs of each report on 
the Intranet. 
Target: Reduce Employee Turnover by 5% per year.
Key Performance Indicators Must: 
Reflect the organization's goals 
Be key to it's success 
Be quantifiable.
KKPPII GGuuiiddeelliinneess 
Guidelines in FFoorrmmuullaattiinngg tthhee KKPPII 
Ukuran keberhasilan harus menunjukkan indikator kinerja 
yang jelas, spesifik dan terukur (measurable) 
Ukuran keberhasilan harus dinyatakan secara eksplisit dan 
rinci sehingga menjadi jelas apa yang diukur 
Biaya untuk mengidentifikasi dan memonitor Ukuran 
Keberhasilan sebaiknya tidak melebihi nilai yang akan 
diketahui dari pengukuran tersebut. Hindari pengukuran 
yang berlebihan yang tidak banyak memberi nilai tambah.
BBaallaanncceedd SSccoorreeccaarrdd 
KKeeyy 
PPeerrffoorrmmaannccee 
IInnddiiccaattoorrss 
Identifying 
Defining 
Measuring 
Monitoring 
Reporting 
CCoommppaannyy 
ssttrraatteeggyy 
Vision 
Mission 
Strategy 
BBaallaanncceedd 
SSccoorreeccaarrdd
KKeeyy PPeerrffoorrmmaannccee IInnddiiccaattoorrss ((KKPPII)) 
Vision 
Mission 
and Values 
Strategy 
Finance 
Customer 
Internal Business 
Process 
Learning 
Key Performance 
Indicators 
Key Performance 
Indicators 
Key Performance 
Indicators 
SSttrraatteeggiicc OObbjjeeccttiivveess 
KPI = Ukuran atau 
Indikator yang akan 
memberikan informasi 
sejauh mana kita telah 
berhasil mewujudkan 
sasaran strategis yang 
telah kita tetapkan
10 langkah proses cascading
Tujuan Divisi 
Relevansi Divisi 
Pelanggan Divisi 
Aktivitas Divisi 
Analisa Visi dan Misi Divisi 
Mengidentifikasi kontribusi dan pengaruh Divisi thd Peta Strategi Perush 
Mengidentifikasi Pelanggan Divisi 
Mengidentrifikasi tugas pokok (proses inti) Divisi 
Identifikasi Harapan Pelanggan 
Menurunkan SS Perush ke Divisi 
Memperhatikan Isu-isu Lokal 
Konsolidasi dan Tes Logika 
Memilih KPI 
Mentabulasi output, pelanggan, dan ekspektasi pelanggan 
Me-review langkah 1 dan mengidentifikasi SS yg harus 
diturunkan ke Divisi, lalu menentukan SS tambahan yg 
diperlukan divisi 
Lihat langkah 2,3,4 dan 5 dan kembangkan perspektif 
Pelanggan dan Keuangan, Proses Bisnis dst 
Menyusun Peta Strategi Divisi 
Mengidentifikasi dan mendefisikan KPI utk setiap SS 
Menentukan Target & Inisiatif Strategis 
Menentukan target KPI & Inisiatif Strategis utk 
Setiap SS
Tingkatan Key Performance Indicators 
Increase Sales Revenue 
Measure 
Results 
• Sales Revenue 
Measure 
Activity 
• Jumlah Kunjungan ke Klien Prospektif 
• Jumlah pameran produk yang dilakukan
Corporate BBaallaanncceedd SSccoorreeccaarrdd MMaapp -- 
AAnn EExxaammppllee 
Enhance Long-term 
Shareholder Value 
Manage Cost Efficiency 
Increase Revenue Growth 
Increase 
Customer Acquisition 
Nurture Customer 
Satisfaction 
Achieve 
Operational 
Excellence 
Develop Employee 
Satisfaction 
Drive Demand via 
Customer Relation 
Management 
Manage Dramatic 
Growth through 
Innovation 
Financial 
Customer 
Business Process 
Learning & Growth 
Expand 
Market Share 
Enhance Employee 
Productivity 
Improve Employee 
Appraisal System
TTaabbeell BBSSCC ddaann KKPPII 
Perspektif Sasaran Strategis KPI Target 
Financial 
(bobot 25) 
Enhance Long Term 
Shareholder Value 
Profitability (Rp) 5,000 
Profitability Growth (%) 10 
Increase Revenue 
Growth 
Revenue (Rp) 50,000 
Revenue Growth (%) 12 
Manage Cost Efficiency Overhead Cost Ratio (%) 8 
Customer 
(bobot 25) 
Nurture Customer 
Satisfaction Customer Satisfaction Index 8 
Expand Market Share Market Share per Product (%) 40 
Increase Customer 
Percentage of Loyal 
Acquisition 
Customers (%) 50
Perspektif Sasaran Strategis KPI Target 
Business 
Process 
(bobot : 25) 
Achieve Operational 
Excellence Number of Product Defects 
100 per 1 
million 
Drive Demand via 
Customer Relationship 
- Time To Response 
Customers' Request max 24 hours 
- Number of Customer 
Gatherings 6 per year 
Manage Growth via 
Innovation 
- Number of New Products 
Launch 2 in this year 
- Number of New Initiatives 
Implemented for Continous 
Improvement 10 
Learning 
(bobot : 25) 
Develop Employee 
Satisfaction - Employee Satisfaction Index 8 
Enhance Employee 
- Sales Revenue Per 
Productivity 
Employee (Rp) 
500 per 
employee 
Menyempurnakan 
Sistem Evaluasi 
Kinerja 
- Persentase Penyelesaian 
Sistem Manajemen Kinerja 
Baru 
100 % ready in 
November 2012
Perspektif Sasaran Strategis KPI Target Achievement Score 
Financial 
(25) 
Enhance Long Term 
Shareholder Value 
- Profitability 5,000 5,100 102 103 25.80 
- Profitability Growth 10 11 110 
Increase Revenue 
Growth 
- Revenue 50,000 52,000 104 
- Revenue Growth 12 12 100 
Manage Cost 
Efficiency - Overhead Cost Ratio 8 8 100 
Customer 
(25) 
Nurture Customer 
Satisfaction - Customer Satisfaction Index 8 7.80 98 93 23.33 
Expand Market Share - Market Share per Product 40 37 93 
Increase Customer 
- Percentage of Loyal 
Acquisition 
Customers 50 45 90 
Business 
Process 
(25) 
Achieve Operational 
Excellence - Number of Product Defects 100 per 1 million 100 per 1 million 100 99 24.80 
Drive Demand via 
Customer Relationship 
- Time To Response 
Customers' Request max 24 hours average 25 hours 96 
- Number of Customer 
Gatherings 6 per year 6 100 
Manage Growth via 
Innovation 
- Number of New Products 
Launch 2 in this year 2 100 
- Number of New Initiatives 
Implemented for Continous 
Improvement 10 10 100 
Learning 
(25) 
Mengembangkan 
Employee Satisfaction - Employee Satisfaction Index 8 7.60 95 95 23.75 
Mengembangkan 
Produktivitas 
- Sales Revenue Per 
Karyawan 
Employee 500 per employee 450 90 
Menyempurnakan 
Sistem Evaluasi 
Kinerja 
- Persentase Penyelesaian 
Sistem Manajemen Kinerja 
Baru 
100 % ready in 
November 2012 
100 % ready on 
time 100 9 7.68

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Materials for kpi gpg 1

  • 1. By : DSA January 2014
  • 2. Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), help an organization define and measure progress toward organizational goals. KPI are important to business because they help it focus on common goals and ensure those goals stay aligned within the organization. This focus will help a business to stay on task and work on meaningful projects that will assist in reaching objectives faster.
  • 3. To determine KPI's for your business or project, first determine the overall goals. This should originate from the organization's mission statement. Decide what to measure, and how to measure it. Be specific. If you're measuring sales increase, will you be measuring the number of units sold or amount of dollars? Are you subtracting returns? Lay out a specific formula so that everyone get's the same number when calculating.
  • 4. Bad: Title of KPI: Increase Sales Defined: Change in Sales volume from month to month Measured: Total of Sales By Region for all region Target: Increase each month What's missing? Does this measure increases in sales volume by dollars or units? If by dollars, does it measure list price or sales price? Are returns considered and if so do the appear as an adjustment to the KPI for the month of the sale or are they counted in the month the return happens? How do we make sure each sales office's volume numbers are counted in one region, i.e. that none are skipped or double counted? How much, by percentage or dollars or units, do we want to increase sales volumes each month? (Note: Some of these questions may be answered by standard company procedures.)
  • 5. Good: Title of KPI: Employee Turnover Defined: The total of the number of employees who resign for whatever reason, plus the number of employees terminated for performance reasons, and that total divided by the number of employees at the beginning of the year. Employees lost due to Reductions in Force (RIF) will not be included in this calculation. Measured: The HRIS contains records of each employee. The separation section lists reason and date of separation for each employee. Monthly, or when requested by the SVP, the HRIS group will query the database and provide Department Heads with Turnover Reports. HRIS will post graphs of each report on the Intranet. Target: Reduce Employee Turnover by 5% per year.
  • 6. Key Performance Indicators Must: Reflect the organization's goals Be key to it's success Be quantifiable.
  • 7. KKPPII GGuuiiddeelliinneess Guidelines in FFoorrmmuullaattiinngg tthhee KKPPII Ukuran keberhasilan harus menunjukkan indikator kinerja yang jelas, spesifik dan terukur (measurable) Ukuran keberhasilan harus dinyatakan secara eksplisit dan rinci sehingga menjadi jelas apa yang diukur Biaya untuk mengidentifikasi dan memonitor Ukuran Keberhasilan sebaiknya tidak melebihi nilai yang akan diketahui dari pengukuran tersebut. Hindari pengukuran yang berlebihan yang tidak banyak memberi nilai tambah.
  • 8. BBaallaanncceedd SSccoorreeccaarrdd KKeeyy PPeerrffoorrmmaannccee IInnddiiccaattoorrss Identifying Defining Measuring Monitoring Reporting CCoommppaannyy ssttrraatteeggyy Vision Mission Strategy BBaallaanncceedd SSccoorreeccaarrdd
  • 9. KKeeyy PPeerrffoorrmmaannccee IInnddiiccaattoorrss ((KKPPII)) Vision Mission and Values Strategy Finance Customer Internal Business Process Learning Key Performance Indicators Key Performance Indicators Key Performance Indicators SSttrraatteeggiicc OObbjjeeccttiivveess KPI = Ukuran atau Indikator yang akan memberikan informasi sejauh mana kita telah berhasil mewujudkan sasaran strategis yang telah kita tetapkan
  • 10. 10 langkah proses cascading
  • 11. Tujuan Divisi Relevansi Divisi Pelanggan Divisi Aktivitas Divisi Analisa Visi dan Misi Divisi Mengidentifikasi kontribusi dan pengaruh Divisi thd Peta Strategi Perush Mengidentifikasi Pelanggan Divisi Mengidentrifikasi tugas pokok (proses inti) Divisi Identifikasi Harapan Pelanggan Menurunkan SS Perush ke Divisi Memperhatikan Isu-isu Lokal Konsolidasi dan Tes Logika Memilih KPI Mentabulasi output, pelanggan, dan ekspektasi pelanggan Me-review langkah 1 dan mengidentifikasi SS yg harus diturunkan ke Divisi, lalu menentukan SS tambahan yg diperlukan divisi Lihat langkah 2,3,4 dan 5 dan kembangkan perspektif Pelanggan dan Keuangan, Proses Bisnis dst Menyusun Peta Strategi Divisi Mengidentifikasi dan mendefisikan KPI utk setiap SS Menentukan Target & Inisiatif Strategis Menentukan target KPI & Inisiatif Strategis utk Setiap SS
  • 12. Tingkatan Key Performance Indicators Increase Sales Revenue Measure Results • Sales Revenue Measure Activity • Jumlah Kunjungan ke Klien Prospektif • Jumlah pameran produk yang dilakukan
  • 13. Corporate BBaallaanncceedd SSccoorreeccaarrdd MMaapp -- AAnn EExxaammppllee Enhance Long-term Shareholder Value Manage Cost Efficiency Increase Revenue Growth Increase Customer Acquisition Nurture Customer Satisfaction Achieve Operational Excellence Develop Employee Satisfaction Drive Demand via Customer Relation Management Manage Dramatic Growth through Innovation Financial Customer Business Process Learning & Growth Expand Market Share Enhance Employee Productivity Improve Employee Appraisal System
  • 14. TTaabbeell BBSSCC ddaann KKPPII Perspektif Sasaran Strategis KPI Target Financial (bobot 25) Enhance Long Term Shareholder Value Profitability (Rp) 5,000 Profitability Growth (%) 10 Increase Revenue Growth Revenue (Rp) 50,000 Revenue Growth (%) 12 Manage Cost Efficiency Overhead Cost Ratio (%) 8 Customer (bobot 25) Nurture Customer Satisfaction Customer Satisfaction Index 8 Expand Market Share Market Share per Product (%) 40 Increase Customer Percentage of Loyal Acquisition Customers (%) 50
  • 15. Perspektif Sasaran Strategis KPI Target Business Process (bobot : 25) Achieve Operational Excellence Number of Product Defects 100 per 1 million Drive Demand via Customer Relationship - Time To Response Customers' Request max 24 hours - Number of Customer Gatherings 6 per year Manage Growth via Innovation - Number of New Products Launch 2 in this year - Number of New Initiatives Implemented for Continous Improvement 10 Learning (bobot : 25) Develop Employee Satisfaction - Employee Satisfaction Index 8 Enhance Employee - Sales Revenue Per Productivity Employee (Rp) 500 per employee Menyempurnakan Sistem Evaluasi Kinerja - Persentase Penyelesaian Sistem Manajemen Kinerja Baru 100 % ready in November 2012
  • 16. Perspektif Sasaran Strategis KPI Target Achievement Score Financial (25) Enhance Long Term Shareholder Value - Profitability 5,000 5,100 102 103 25.80 - Profitability Growth 10 11 110 Increase Revenue Growth - Revenue 50,000 52,000 104 - Revenue Growth 12 12 100 Manage Cost Efficiency - Overhead Cost Ratio 8 8 100 Customer (25) Nurture Customer Satisfaction - Customer Satisfaction Index 8 7.80 98 93 23.33 Expand Market Share - Market Share per Product 40 37 93 Increase Customer - Percentage of Loyal Acquisition Customers 50 45 90 Business Process (25) Achieve Operational Excellence - Number of Product Defects 100 per 1 million 100 per 1 million 100 99 24.80 Drive Demand via Customer Relationship - Time To Response Customers' Request max 24 hours average 25 hours 96 - Number of Customer Gatherings 6 per year 6 100 Manage Growth via Innovation - Number of New Products Launch 2 in this year 2 100 - Number of New Initiatives Implemented for Continous Improvement 10 10 100 Learning (25) Mengembangkan Employee Satisfaction - Employee Satisfaction Index 8 7.60 95 95 23.75 Mengembangkan Produktivitas - Sales Revenue Per Karyawan Employee 500 per employee 450 90 Menyempurnakan Sistem Evaluasi Kinerja - Persentase Penyelesaian Sistem Manajemen Kinerja Baru 100 % ready in November 2012 100 % ready on time 100 9 7.68