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Treatment Note - Sadolin Paints

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Treatment Note I wrote, referenced and designed for a very renowned ad film and film director.

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Treatment Note - Sadolin Paints

  1. 1. TREATMENT NOTE BY DIRECTOR’S NAME Sadolin paints
  2. 2. Our film is a collage of fabulous moments that represent a life beautifully lived; our film is an ode to all those wonderful moments that mature into timeless memories stretching the scope of life beyond its measurable and finite boundaries. It is a tribute to that evergreen feeling; that eternal longing for your past; nostalgia. Life is a beautiful ride that moves forward into the future and along the way picks up pieces of the past in form of beautiful and delicate memories. It is these memories that give meaning to life, that add sentimentality to life and that give us an opportunity to reflect upon the life lived. Memory is that wonderful abstract concept that weaves its way around everything that is tangible and becomes an entity in the process.The world around you becomes pregnant with memories and associations until this world transforms into something far more meaningful, layered and cherished. “You can always trust in the timeless quality of Sadolin.”There is nothing like bright and beautiful colours to evoke wonderful and vivid memories from your childhood. Colours don’t just beautify the world we live in but give it meaning and character. Colours tell us a story; a story rich with history, emotion and flavour. Colours are often associated with intense feelings and each colour has the power to evoke a strong yet nuanced emotion. Colours often separate us from the herd, colours define us, colours give us a personality and colours quite accurately describe us.The colours with which we paint our world say something about us.The world would be a rather drab place without this rich palette of colours. Our film beautifully captures the journey of one man whose life has been enriched by colours; this film is his tribute to the splendid phenomenon that is colours!
  3. 3. Story Flow The film opens with a drop of paint falling in slow motion in an open can of paint creating a hypnotizing ripple. The camera slowly tilts up to reveal a kid’s fingers drenched in paint which is now dripping into the can. Behind the kid, we reveal a gorgeous hand painted family picture. Imagine the voice of Morgan Freeman with a Ugandan accent in a beautiful lilting manner uttering the words, “My world has always been filled with colours…” We zoom out to reveal a white wall prepped to be painted. The young kid admires his own painting when suddenly he is startled by a male voice calling out, “Joseph!” The kid freezes. Then he turns to face his father standing by the door in paint-stained overalls, carrying a brush and bucket of paint in one hand. The hypnotizing voice over continues in that poetic cadence, “From an early age I knew that colour was more than just beauty…”
  4. 4. The kid runs towards the father and then escapes from under the father’s arm. He pushes open a door and enters a room as a teenage boy dressed in a school uniform. He flings his bag across the room, sits at the desk, opens a small wooden box, opens a small Sadolin paint tin and starts painting. “Colour was more than just a feeling…” We cut to him offering the same wooden box to a young teenage girl. She opens it to find a stunning necklace inside. She is overwhelmed with emotions. Her cheeks turn red, tears well up in her eyes and an ear to ear smile breaks out on her face. “Colour wasn’t just about setting a scene...” We cut to a few years later. Our boy is all grown up. He and his beautiful girlfriend wearing the same necklace are having dinner under the open sky.The dusk has dawned upon the world and has lent it a glorious mauve tinge. Our boy suddenly gets off his seat and kneals down in front of the girl.The girl’s jaw falls open. “Colour was definitely more than creating a party feel…”
  5. 5. A few more gorgeous moments down the line in life and we are at a wedding reception; the most colourful, joyous celebration one has seen.The bride and the groom are glowing as they dance around the room. We see a room painted in a wonderful combination of pink and blue. “It may have done nothing to define who our baby would be…” We cut to a beautiful lawn lining the most impeccably painted house in the neighbourhood. It’s a house that belongs to a man who has done well in life. He and his little kids are spraying water on each other and jumping around happily. “But in the grand scheme of things after a life long-lived…”
  6. 6. We cut to a few years later. Our guy sits down in a rocking chair and catches his breath. He is much older now, old age has caught up with him. “I came to discover that colour may mean so many things…” He calmly watches his children and grandchildren as they make their way in life. “Even though the years will come and go.” It’s a lazy Sunday afternoon. He is painting a small wooden highchair. His daughter, still sleepy, comes and sits next to him, puts her hand around her dad’s shoulder and gives him a peck on his cheek. “You can always trust in the timeless quality of Sadolin. And despite what other people will say, it makes me happy to say that Sadolin is here to stay.” We cut to the product shot of Sadolin paint cans of different colours and sizes. “Sadolin Paints, adding colour to your world since 1959. Let’s colour.”
  7. 7. Cast & Character Our film is a nostalgic journey in time, it is a film that encapsulates a person’s life in a few seconds and yet retains its essence, meaning and purpose. It is the story of one man whose fulfilling life is made up of many marvelous moments; moments enriched with meaningful bonds. A film about journey of life, moments and memories needs compelling characters to make it come alive. It needs actors to bring some of their experiences and breathe them into these characters so their stories echo through eternity. It goes without saying hence that casting is an absolute key. Our film is one man’s journey from childhood to old age. While each age group would be played by a different actor, it would be absolutely crucial to ensure that they appear to be one person, not just in appearance but also in body language, mannerisms and habits. Our main guy is a wonderfully likeable and affable character whose life we have been following ever since he was 3 years old. From being a playful, naughty young man to be a responsible adult to a fulfilled and contented old man, his life is a truly wholesome journey with many beautiful moments, memories and people in it. We can clearly see that there is an artistic flair about him right from his childhood; colours, paints and brushes are an intrinsic part of his life. Right from his childhood when he made that finger painted family picture, we have known a lot about him; not just his painting skills but also about his value system and his love & respect for his family. We know right from that time that family and loved ones are going to be central to his life. From being born in a traditional modest home he now owns a rather nice bungalow; he has worked hard for it, he cherishes it and he has painted every inch of it with his own hands like his father did. As a professional artist, he has done well in life but there is no arrogance about him; he still paints his own walls and his grandchild’s highchair. These little pleasures is what he seeks now. Paints and colours are such a valuable part of his existence that his hands are barely ever free of paintbrushes and colours; colours truly give him an identity. All the other characters around him; his father, his wife, and his children are essentially an extension of himself. They are all wonderful, warm and vibrant people who know how to value the real essence of life.
  8. 8. OUR WONDERFUL LIKEABLE HERO & THE PEOPLE HE CHERISHES ACROSSTHE AGES – FROM 60s…
  9. 9. …TO TODAY; A FULFILLING JOURNEY OF LIFE FULL OF MOMENTS & MEMORIES
  10. 10. Look & Feel Just as our character matures with age, his little world around him changes too. We see the film progress from the period of 60s till it reaches the modern times with its gadgets and advanced technology.These changes become apparent in the film through choice of colours for the house, the cars that roll by, the clothes that he wears, the electronics in his house and even the Sadolin paints pack. We can even give a different colour tone to each of the eras we see in the film. Our man’s life courses through 6 different periods – childhood, adolescence, teenage, youth, middle age and old age. Each period would have a slightly different tint to separate it from the other and also to give it colour and flavour. We start the film with a small traditional house in which our boy is seen making a finger painting of his family on the wall. This is a modest house but as time progresses and our guy does well in life, his circumstances and lifestyle change. He acquires a beautiful bungalow adorned with a lawn and a garden that exhibit his prosperity. In the first situation where the little boy is colouring the white wall, we see a traditional modest house from the 60s. Its an absolutely vacant bare room with white walls that has been prepped for painting. The only colour is the golden of the sun that seeps in through the windows and colours the room in its beautiful warm light. In the second situation the room would perhaps be the same room but now it’s lived-in. The paint is still fresh and the room looks beautiful and warm. It’s a small room with old and modest furniture but there is a happy emotion that lingers in this room. It’s late afternoon and the room is well lit from the sun outside.The desk lamp is on under which our boy makes his painting which is much beyond his years. The third situation when he is a teenager giving a gift to his girlfriend can also perhaps take place in the same room. In that sense we can see the journey of the room as well which may still have the same furniture but the walls are now painted in a different colour. Some of the furniture has been replaced and some has now acquired an antique-y feel.
  11. 11. THE JOURNEY BEGINS IN THE 60s – IN THIS BARE WHITE ROOM WHERE OUR KID EXHIBITS HIS INNER ARTIST
  12. 12. OUR BOY’S CHILDHOOD ROOM - SADOLIN ADDS COLOURS & BRIGHTNESSTO IT
  13. 13. The fourth situation is that romantic moment in which our young man proposes to the love of his life. Under the clear skies of that magic hour time, in an open restaurant adorned with beautiful lantern lights. The lights lend the magical bokeh effect to the surroundings and add majesty to the setting. It is an ideal setting for a romantic moment. The perfectly round orange sun adorns the crimson sky and lends the world a rosy-magenta hue that fills up people with a feeling of elation. The glow of the lantern lights hanging from the trees highlights the joy on our characters’ faces. Now comes the big moment – the wedding of our lovely couple. It’s a grand wedding under the open sky by a lovely lake that glimmers in the winter sun shining down upon it. Our couple look royal in their wedding gown and suit standing out against the bright colourful decoration of flowers, lights and fabric.The greens of the nature lend the sobering feeling of freshness to the setting.Their house in the backdrop is a small traditional house but there is a newness to it thanks to the beautiful bright colours with which it has been painted to mark the joyous occasion. A new chapter has begun. We now introduce the new house; one of the rooms has been painted in pink and blue colours to welcome a new member to the family. The combination of the two colours is clearly symbolic of the fact that whether it is a boy or a girl, they would be treated with the same love. It is also a wonderfully pleasing colour combination to the eyes. With cute objects adorning the room, it looks like a beautiful birthday cake.
  14. 14. ON THE BRINK OF THE AFRICAN JUNGLE, UNDER THE DUSK SKIES, OUR GUY PROPOSESTO HIS BEAUTIFUL GIRL
  15. 15. IT’S THE 80s NOW – A GORGEOUS WEDDING THAT IS A COMING TOGETHER OFTRADITION & MODERNITY
  16. 16. A ROOM PREPPED W I T H S A D O L I N C O L O U R S T O WELCOME A NEW MEMBERTOTHE FAMILY
  17. 17. We see our new house for the first time in its entirety. It is quite evident that the guy has done well in life from the house in front of us. It’s a beautiful bungalow with a lush lawn that further augments its plushness. The green garden with beautiful blossoms and the sparkling pond somewhere in the backdrop add drama to the setting. It’s been a few years since the house was bought which is evident from the fact that the guy has now grown older and his little kids are playing in the lawn but the house still looks brand new in the exterior paints that keep it looking fresh. The last three sequences take place in the modern world.The house, now quite old, takes on an old-world antique flavour with dark brown tones across the house. Some of the objects in the house may be old but the addition of electronics gives away the era in which it lives. The house itself is still in great condition with beautiful walls in nice bright/pastel colours that stand out against the deeper tones of the furniture and the furnishings. The big windows that open out on to the lawns allow in plenty of sunlight to light up the entire house. With beautiful antique lamps in the corners, the light-&- shadow play lend great depth, dimension and drama to the surroundings. Romancing camera, caressing movements, smooth dissolves and the colours merging into one another will give us nice transition points from one era to another.
  18. 18. A BEAUTIFUL BUNGALOW WITH LUSH GREEN GARDEN FORTHE CHILDRENTO PLAY IN
  19. 19. WE ARE IN THE 90s – A HOUSE B L E N D S MODERN & HERITAGE IN EQUAL MEASURE
  20. 20. T H E J O U R N E Y I S NEARING ITS END AND OUR GUY HAS LIVED A FULL LIFE. THE HOUSE HOWEVER CONTINUES TO SHINE IN SADOLIN COLOURS EVEN AS THE FURNITURE TAKES ON AN ANTIQUE LOOK
  21. 21. Product Sadolin paints add colour and brightness to moments that will become memories as life goes on. In order to highlight the role of Sadolin Paints in the film, we would use a range of colours not only to depict its wide array but also the changing styles across the years. The drops of paint falling in slow motion into the can creating gorgeous ripples would be one of the images that would etch itself in the minds of the audiences. We would use nice caressing camera movements to capture the texture and the colour of the walls, high speed shots to underline the relationship between the eyes of the beholder and the cheerful walls and close up & macro shots to emphasize the smoothness of every brush stroke on the canvas that is the artistic wall. The brightness of the walls would add cheeriness to the modest house and the pastels would add affluence and appeal to the luxurious house we see later in the film. I will ensure that the product becomes a character and a living, breathing protagonist in the film that leaves a deep impact on the minds of the characters in the film as well as the audiences at home.
  22. 22. A R R AY O F B E AU T I F U L COLOURS TO BRIGHTEN YOUR HOME,ACROSS AGES
  23. 23. Music Our film is all about memories, moments and that very significant element that enriches our present; nostalgia. In a film such as this, it would make sense to embroider the setting with cultural aspects that add to the nostalgic value of the film. Audio and sound are just as important to evoke nostalgia and capture the beauty of the moment as any other element in a film. Imagine someone like a Morgan Freeman lending evocative voice over to the proceedings. Through its prose and eloquence, it expresses the overall sentiment of the film. The voice over would enunciate the philosophical and introspective journey that is life. This evocative voice over would be interwoven into a piece of music that is visceral and emotional while also being light, airy and magical. A good example would be the opening theme of ‘The pursuit of Happyness’. We could punctuate this magnificent theme with sounds of the wind & the water, laughter & the giggles, wedding instruments & the celebratory drums, the crying of a newborn baby & sighing of its newborn mother to give a sense of life and the passage of time to the music as well. The hypnotizing sounds of the hang drum would be the central instrument. An instrument that brings to music, the pace and the energy of a rhythmic percussion but also melody and emotion of strings & chords would be an ideal instrument to make this film truly timeless. https://www.youtube.com/watch?v=xk3BvNLeNgw
  24. 24. Thank you!

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