痞客邦社群行銷成功關鍵UXD案例分享 不是由介面開始討論，而是使用者分析 協助使用者解決特定情境下的問題 分析使用記錄 Ａ/Ｂtest 內容串連

1. 社群⾏行銷成功關鍵
UXD案例分享
痞客邦 Ruby Kaun
2013/7/18

2. 不是由介面開始討論，而是使用者分析
UX 不是 UI

4. 協助使⽤用者解決特定情境下的問題

5. 服務、產品開發，使⽤用者情境設定

6. 使⽤用簡單的⽅方法解決困難的問題

9. 分析使⽤用記錄

11. Step1.
Step2.
Step3.

12. 轉換率成⻑⾧長2.7倍

13. 1
2
3
4
2
4
3
1
訪客成⻑⾧長1.5倍，流量成⻑⾧長2.3倍

14. Ａ/Ｂtest

15. Type4
Type3
Type1
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Canis lupus, lorem
ipsum dolor sit
amet, consectetur
adipiscing elit. Cras
consectetur orci
mollis arcu dapibus
blandit
7Headlines
Type2
CTR1.21%
CTR 0.9%
CTR 1.04%
CTR 1.8%

16. 點擊成⻑⾧長1.3倍

17. 內容的串聯也是UX的⼀一環

18. Sunglass iPadApp Case Study

19. Avoid turd polishing
No matter how shiny it is, it’s still a piece of shit.

20. Thank you!!