This is a hypothetical strategy for a juice product relaunch based on Ribena using social media and an Amazon Echo experience for marketing. Done in early 2018. The idea is to showcase how I can craft a digital social strategy for your brand and blend in current and next gen technologies into meaningful brand ideas.. Learn more at http://rubikazariah.com/2018/03/09/giving-alexa-a-new-voice-your-voice/

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3. Price Placement PackagingBrand Loyalty
WHAT WE NEED TO DEAL WITH
THE JUICY CATEGORY CHALLENGE
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4. Bottled Water
6.8%
Carbonates , 26.4%
Concentrates , 2.0%
Juice , 31.5%
RTD Coffee , 2.4%
RTD Tea , 19.4%
Sports and
Energy Drinks , 10.8%
Asian
Speciality Drinks ,
0.6%
SINGAPORE SOFT DRINKS MARKET COMPOSITION 2011
Bottled Water ,
7.4%
Carbonates ,
23.9%
Concentrates ,
2.1%
Juice , 33.4%
RTD Coffee , 2.3%
RTD Tea , 19.3%
Sports and
Energy Drinks ,
11.1%
Asian
Speciality Drinks ,
0.6%
SINGAPORE SOFT DRINKS MARKET COMPOSITION 2016
SOFT DRINKS MARKET COMPOSITION
Source: Euromonitor International 2017 (Juice in Singapore)
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5. What is Ribena associated with ?
FREE PRIZE INSIDE
A SPECIAL TREAT
HEALTHY CHOICES
BRAND PERCEPTION
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21. REMIND
STEP 02
REUNITE
STEP 03
DEVOTED
STEP 04 STEP 05
SENSATIONALISE
STEP 01
CAMPAIGN STEPS
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33. Image for representational and explanation only. Not to scale.

34. AR games
Shop
Party pics
Find a pitcher
Take home the RIBENA magic!
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THE COMPANION APP
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35. ANNOUNCE
STEP 02
RECORD
STEP 03
ENGAGE
STEP 04 STEP 05
SENSATIONALISE
STEP 01
CAMPAIGN STEPS
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42. REFFERENCES
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