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Ranking Factors
• App Starts (how often the app
is used)
• Retention/Uninstalls
• Country
• Download Time
• Rating (number and value)
• Reviews
• No. Download
• Links (≠ Link Building and only
PS)
• Revenue (only Paid App and
only AAS)
• Social Mentions (only PS)
• Title
• Description
• Icon
• Screenshot
• Keywords (only AAS)
• Category
• Updates
• Deep Linking (only PS)
• App Structure (Ex. Navigation)
Internal Factors External Factors Behavioural Factors