Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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The importance of shareability
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2. What is “shareability” The shareability of a piece of content is how easy it for someone to share it with others. Sharing can mean emailing it to a friend, tweeting, Facebooking, embedding in a blog . . . Emailing to friends > < Embedding in a blog Tweeting > < Facebooking
3. What happens when you make things not shareable . . . The BBC disabled the embed function on Youtube at certain points during their BBC Life campaign, resulting in a marked dip in views of these clips, as influencers couldn’t embed the clips in their blogs.
4. . . . and what happened when OK GO did the same with their new music video . . . EMI disabled embedding of the new video, meaning that viewers have to go to YouTube to watch it. OK GO have issued an official apology on their fan forum.