Summary outputs and thought provoking findings from our first annual innovation leadership survey. This report details the expectations, drivers and barriers innovation leaders face across Great Britain and Ireland.

1. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
InnovationLeadersSurvey
2015
Need a standout visual

2. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
Hello
Welcome to the summary outputs from our first annual innovation leadership survey.
In initiating this project we wanted to discover and share the big expectations, drivers and barriers people responsible for
leading innovation across Ireland and GB have for 2015. The following charts therefore contain some numbers, take-outs
and provocations which we hope you will both enjoy and find useful.
Over the years we have seen many companies grapple with the challenge that is innovation and whilst some have, and
continue to be, more fluent in the practice than others, the path to successful innovation is rarely evenly paved.
We all face similar bumps, walls and challenges; the most successful companies are those which foresee potential barriers
and risks, acknowledge them, plan to manage and act to overcome them.
It’s not about innovating without fear; it’s innovating with purpose.
Whether you’re one of the 41% of companies planning to launch a new product/service this year, or one of the 59% not
giving it a go, by reading this we hope you get a sense that your challenges are not unique and that you can compare
your approach to innovation and perhaps take some inspiration.
Naturally, we’d love to hear any feedback you may have on this work, or builds for next year’s survey.
Enjoy the read; it should take you approximately 15 minutes.
The jump! team
Join us on
twitter: @jumpinnovates
Linked In: jump! innovation
Web: jumpinnovates.com

3. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
More infojump!
Global
Paul Kelders, Founder &
MD
+353 86 3800787
paul@jumpinnovates.com
UK
Lee Geraghty, Partner &
Head of UK
+44 7570 707792
lee@jumpinnovates.com
Us
We are innovationists.
We create ideas worth
buying for global and
local clients from our
London and Dublin
offices.
jump! is one of Europe’s
top innovation agencies,
partnering with many of
the UK and Ireland’s
most ambitious
companies and brands
across a wide range of
industries to create
people-inspired growth.
Suggest
This survey is meant to
be useful to you.
If you’ve any suggestions
for next year’s survey or
report, please mail us
and we’ll do our best to
incorporate your build.
Let’s get into it. Enjoy.
Survey
Timing
This is our first annual
Innovation Leadership
Survey and was
conducted in November
2014.
This intro chart will give you a little background into us and this survey.
BuildsLeadership
Sample
181 senior innovation
decision makers across
Ireland (79) and GB (102)
covering a broad range
of sectors (from FMCG to
Government) as well as
company sizes.
There’s a full sample
breakdown in the
appendix.

4. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
Try this outnumber
TaskComment Story
Here is a learning from a
related brand or world
to expand the story
And here is a
provocation for you to
‘try at home’.
Reading right. How we’re presenting the data.
number
Comment
Each page has three pie charts summarising the responses to related questions which,
when looked at together, point to a brief innovation story.
Underneath each is a brief commentary explaining each number.
Think
about
number
Comment

5. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
89%
More
Ambition
Avoid
Innovation
Jingoism
Imagine you were
charged with sourcing
50% of revenue from
innovation; what would
you do?
Answer the following
with one-liners and
apply to your current
goals…
Think about:
• Risk capital
• Culture
• Prototyping
• Process
• Creativity
• Teams
• Pace
• Partnerships
• Panic!
Priority
Boom! 9 in 10 companies
surveyed cited
innovation as a key
priority in their
organisation.
Apple’s wonderfully
titled ‘Project Titan’ –
doing something epic in
the car sector -
demonstrates the
ambition and scale most
businesses aspire to.
Even for them, it takes
guts; vision; investment.
Rumours are that they’re
planning a $75bn move
for Tesla.
Visual source: boldride.com –
worth a look! And trust Apple
to design a car without
windows…
Companies want to feel
they’re embarking on a
tremendous journey of
impending growth.
Have you got the ‘back’
to support all this ‘front’?
Know your game
Companies are gearing up for an innovation fuelled 2015.
24%
Target
A quarter of business
revenue in 2015 will
come from innovation
activities; up from 21%
last year.
The continued rise in expectation around innovation’s contribution to business growth
will see greater emphasis placed on process planning and management on a macro
level as well as increased vision, skills and ambition from individual leaders.
More
Ambition
52%
Invest
The percentage of
businesses increasing
their innovation budgets
in 2015 is a reflection of
growing confidence in
and expectations from,
innovation.

6. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
25% 49%
Use your fear of failure to
inspire awesome upfront
planning which will then
free you up to be as
radical, imaginative and
innovative as possible,
within the clear scope of
a well thought through
strategy.
Identify what your
specific challenges are
and how they could be
overcome; they won’t
go away unless they’re
managed away.
Or innovated away.
Fear
One in four believe that
one of the key issues that
holds back their
innovation endeavours is
an “Intolerance for
potential for risk and
failure”. That’s
deliberately a rather
heavily worded
question.
“Intolerance/Potential”.
This suggests a complete
lack of permission to try.
Commerciality
The second most
prevalent obstacle at
49% agreeing is Creating
ideas with strong
commercial potential.
Call us to find out what’s
first!
This, for us, is huge. Ideas
without their roots
strategy lack a clear job
to do and will fail to gain
any support or impetus.
This is damaging not only
to individuals and
organisations but also to
innovation as a
discipline.
The Marathon des Sables is
a 5 day, 251km race across
the Sahara and one of the
greatest challenges
participants and organisers
will ever face. The fear of
failure is real. But anyone
can do it; if they’re fully
prepped.
There are clear parallels
with, and learnings for, the
world of innovation; both
require:
• Vision; Strategy; Goals
• Known, Calculated &
Managed Risk
• Relentlessness
• Achievement Culture
• People
• Investment
• A little insanity
Know your challenges
and know they must be
overcome.
Awesome planning;
fewer insurmountable
challenges
The barriers we face are real; but never insurmountable. So long as they’re known.
42%
Culture
With 4 in 10 claiming a
lack of an innovation
culture is the biggest
barrier to innovation
success, there’s much to
be done.
Looking at the key challenges businesses surveyed encounter, there’s a real need for
leadership teams to be more pro-active in creating the right culture and expectations.
This will allow and encourage your teams take risks; risks which are clear, acknowledged
and shared.
Fear
Failure

7. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
55% 44%
Identify all your
assumptions about how
people interact with
your
product/service/brand
and go out and explore
whether or not they’re
right.
Talk to strangers; eat
strange foods in unusual
places; open an
account with a
competitor service;
experience their visitor
centres; go shopping
with a stressed out Mum.
Get out from behind the
sanctuary of your desk.
Anticipate and act.
Insight
At 55%, Customer
understanding was the
single most cited factor
in advancing a
company’s innovation
ambitions.
This points to a growing
demand for customer
closeness experiences,
tools and resources to
help teams get the right
customer insight and
understanding.
(Talk to us about how we
can help you do this. Or
do it better).
Better
44% of leaders see
innovation being led
from developing their
Marketing expertise –
getting sharper; more
focused and executing
brilliantly.
The same number see it
coming from improving
their technical expertise
– looking up and down
the value chain for
opportunities and
efficiencies.
One of our favourite
eateries at the moment
and really rocking the
Mexican food trend.
Check them out if you
want to see all three
innovation factors in
action.
Check out their website
and watch these
“Mexican Food
Missionaries” interact
with suppliers and
customers.
Visit with an empty
stomach. And a bib.
Convention is there to
be disrupted; business
models need to be
reshaped around
people’s changing
needs. Not just yours.
People’s needs change
faster than most
organisations’ ability to
adapt to them.
Growth from innovation will be built on everyone better understanding people.
53%
Watercooler
With 53% of businesses
creating new ideas via
informal, internal
discussions; let’s make
sure they’re talking
about the right things.
Yes we need to be better at doing what we do; more efficient, more skilled.
And ‘yes’, we need to present ourselves better to customers.
But the real key to unlocking our innovation potential lies in truly engaging with what’s
happening outside the doors of our businesses.
Get
Out

8. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
46% 41%
Imagine you were only
allowed sell to a
competitor’s customers.
• What new products or
services would you
develop?
• How would you
reimagine your existing
offerings?
• What would L’Oréal
do!
Organic
Almost half of all business
leaders surveyed are
looking to their existing
portfolios for growth.
New to world
Over 4 in 10 businesses
will create new products
and services this year.
FAST Company’s list of
‘Most Innovative
Companies 2015’
contains just one FMCG
brand: L’Oréal.
• Only 4 European
brands: L’Oréal, Eataly,
Ikea and Soundcloud
made the list
• And just 9 Brands
established for 10 years
for more: Google,
Apple, Samsung,
L’Oréal, Ikea, Toyota,
HBO, Virgin America
and Eataly.
There’s no point
innovating unless you’re
truly up for change;
something many FMCGs
are often weaker at.
We must realise that so
much of what we do is
marketing piracy; we
want what is not ours.
Yet. So embrace that!
Innovation must live across the entire business portfolio. Current and future.
46%
Stretch
Beyond simple sales
drives, 46% of Innovation
Leaders are looking to
“Develop existing
products and services”
within the Innovation
mandate.
Innovation is about doing things differently in order to create growth, be that reimagining
how existing products and services interact and develop relationships with people, or,
bringing completely new to world brands to life.
Get Unréal

9. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
Rising expectations from innovation will mean seeding and nurturing an environment which
values and celebrates purposeful innovation.
5 Summary Pointers from the jump! Innovation Leadership Survey:
Make sure you have the resources and plans in place to back-up the increasing demands you’re placing on
innovation returns.
Great growth will only come from great action. Challenge yourself and your teams to approach innovation with
more creativity and provocation. Encourage provocative thinking; embrace the bizarre; be open to mistakes.
Venture beyond convention. Be flamboyant and brave. Doing this will inspire others. And yourself.
For more on any of this, plus to learn more about how to implement awesome innovation programmes, talk to us.
We’d love to help you create ‘Ideas Worth Buying’.
Contrary to popular advice; fear failure.
Accept that it is a potential outcome but fear it all the same. Imagine everything you have is riding on the
success of your innovation pipeline and you must do it anyway. Now work to identify all possible pitfalls and
manage your programme risks accordingly. Remember, ‘the plan doesn’t matter, it’s the planning that counts’.
And innovate with abandon from this position of strength.
People’s needs change faster than most businesses’ ability to adapt to meet them. Be personally responsible for
keeping in tune with those changes and bring those learnings into your workstreams.

10. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
Appendix
1. Survey sample profile for Ireland & then GB

11. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
11%
15%
13%
18%
18%
20%
Gov & Utilities
Retail and wholesale services
Finance & Insurance
Manufacturing & Construction
IT & Telecommunications
Services
27%
16%
13%
44%
501 +
101-500
51 - 100
50 or less
Company Size
Sample Profile: Ireland
Industry
8%
14%
20%
58%
Connacht/Ulster
Munster
Rest of Leinster
Dublin City
Region
Company Department or role
38%
29%
15%
9%
Marketing &
Sales
Operations &
IT
Finance &
Legal
Corporate
Services
Own Position
3%
3%
4%
8%
8%
8%
11%
13%
22%
23%
Head of R&D/Product Development
Head of HR/HR Director
Head of Operations/COO
Other
Head of Innovation
Head of Operations/Operations Director
Head of Strategic Planning/Strategic Planning…
CEO/Managing Director/ Owner Manager
Marketing Manager/Director
Director/Manager

12. IdeasWorthBuying
© jump!® 2015
the innovationists
dublin | london
13%
17%
8%
63%
500 +
101-500
51 - 100
Less than 50
Sample Profile: GB
25%
28%
46%
North
Midlands
South
5%
7%
8%
20%
36%
36%
IT & Telecommunications
Finance & Insurance
Retail and wholesale
services
Manufacturing &
Construction
Gov & Utilities
Services
28%
25% 25%
15%
Corporate
Services
Marketing &
Sales
Operations &
IT
Finance &
Legal 1%
3%
4%
5%
6%
6%
7%
9%
25%
35%
Head of Strategic Planning/Strategic Planning…
Head of R&D/Product Development
Head of Innovation
Head of Operations/COO
Other
Head of HR/HR Director
Marketing Manager/Director
Head of Operations/Operations Director
Director/Manager
CEO/Managing Director/ Owner Manager
Company Size Industry Region
Company Department or role Own Position