People Matter helps people define, discover and deploy their unique fingerprint of potential. The website was a key component for reaching the public, providing resources and connecting people to the organization. However, its design had become dated and several functions had fallen into disrepair.

2. Original Site: Home
Page
The original site was
growing dated in
design, was not
supported on mobile
devices and lacked e-
commerce
functionality. It also
needed an overhaul of
its written and digital
content.

3. Old Site:
About Us Page
The old site
lacked mobile
optimization,
had dated
design and
needed
refreshed
content.

4. Original Site: Donation
Page
The original site relied on
PayPal and was limited to that
vendor's functionality. It also
required the inconvenience of
creating a PayPal account.

5. Original Site:
Store Page
The original store
featured multiple
pages and ultimately
stopped delivering
digital transactions,
redirecting clients to a
phone number.

6. Store products were not
displayed in a
comprehensive view;
further, the e-commerce
function had become
dysfunctional, requiring
clients to use a phone
number instead of the site.
Original site: Store

7. The original blog
site was featured
at blogger.com
and required
customers to
leave the site.
Original site: Blog

8. New Site:
home page
The new
home page
features
beautiful
visuals and
doorways to
all of the
site's key
content.

9. New Site:
Home
Page view
#2
The new home page
features plenty of real
estate to tell the story
of People Matter and
to update it for key
events. It's also
optimized for mobile
devices.

10. Phone view of
new website
The previous site was
not optimized for
mobile devices. The
new site automatically
scales for all devices.

11. Phone view #2

12. Tablet
view

13. New site:
redesigned
store
This rebuilt store
featured all
products on one
page and includes
a built-in, seamless
e-commerce
function.

14. New site:
Giving
page
The new site
provides a
seamless,
simple way
for people to
give.

15. New site:
blog
The new site
brings the blog, a
core component,
into the website
and out of an
external site
where it was
hosted previously.
This creates
continuity and
engagement on
the site.

16. New site:
podcast
page
The new podcast
page brought
media onto the
site that was
previously
hosted offsite,
creating a more
seamless
customer
experience.

17. New site:
Google Analytics
The new site
was set up
with SEO in
mind and its
value can be
assessed
with
analytics.