2. COMPANY BACKGROUND
• WALMART WAS FORMED IN 1962. THE FIRST STORE WAS
LOCATED IN ROGERS, ARKANSAS. THE BUSINESS WAS
FORMED AFTER SAM WALTON (WALMART’S FOUNDER)
TRAVELED THE COUNTRY, AND LEARNED ABOUT
DISCOUNT RETAILING. ALONG WITH HIS WIFE THEY USED
95% OF THEIR MONEY TO OPEN UP THEIR FIRST WALMART
STORE. WALMART REPRESENTS THE RETAILING
CORPORATION. THEY ARE A MANUFACTER AND SERVICE
BUSINESS.THEY ARE KNOWN FOR THEIR COMPETIVE LOW
PRICES, LARGE EMPLOYMENT NUMBER AND LARGE
LOCATIONS.THEIR CUSTOMERS CONSIST OF ANYONE
WHO CAN AFFORD THEIR PRODUCTS.
3. VISION & MISSION STATEMENT
• “IF WE WORK TOGETHER, WE’LL LOWER THE
COST OF LIVING FOR EVERYONE…WE’LL GIVE THE
WORLD AN OPPORTUNITY TO SEE WHAT IT’S LIKE
TO SAVE AND HAVE A BETTER LIFE”. SAM WALTON
• 3 BASIC BELIEFS AND VALUES
• 1. Respect for the Individual
• 2. Ser vice to our Customers
• 3. Striving for Excellence
4. MANAGEMENT
• MIKE DUKE IS THE PRESIDENT AND CEO.
• CHARLES M. HOLLEY JR IS THE VICE PRESIDENT
AND CFO.
• GISEL RUIZ IS THE COO.
• KARENNAN TERELL IS THE CIO.
• WALMART’S LEADERSHIP STYLE IS
PARTICIPATIVE.
• WALMART EMPLOYS OVER 2 MILLION PEOPLE.
6. EMPLOYEES ENJOY WORKING IN
WALMART BECAUSE…
• GREAT MEDICAL BENEFITS
• GREAT FINANCIAL BENEFITS
• GREAT CAREERS
• FLEXIBLE SCHEDULES
• CHALLENGING WORK
• GREAT ENVIRONMENT TO WORK IN
7. SWOT ANALYSIS
• STRENGTHS • WEAKNESSES
• BIGGEST EMPLOYER IN THE U.S • POLICIES ARE QUITE OLD AND NOT
• GREAT SALES AND CONVINIENT PRICES UPDATED
FOR CUSTOMERS • MISSION STATEMENT IS NOT WELL
• LARGE LOCATIONS ESTABLISHED
• BENEFITS PROVIDED TO FULL TIME • PART TIME EMPLOYEES RECEIVE LOW
EMPLOYEES WAGES
• OPPORTUNITIES • THREATS
• A LOT OF OPPORTUNITY TO SPREAD • EMERGING COMEPETITORS WITH
WORLDWIDE INNOVATIONS THAT ARE NOT
• THE SALES CAN BE INCREASED BY ADOPTED BY WALMART
MARKET PERCEPTION • EMPLOYEE’S UNION MAY THREAT THE
• CONTINUATION OF THEIR CURRENT COMPANY’S SURVIVAL
LARGE, SUPER CENTERS
8. MARKETING
• PRODUCT
• WALMART STATES “At Wal-Mart, we work hard to ensure
that the products on our shelves meet the unique needs and
wants of every community we serve. That means that we
partner with thousands of suppliers in every merchandise
category that range from one person shops, to multi-national
corporations. Some sell products in just a few stores, others
supply nationwide. Maintaining a diverse mix is the key to
our success.”
9. MARKETING
• PRICE: AFFORDABLE PRICES ON ALL PRODUCTS
• PLACE: WALMART HAS 5,651 STORES LOCATED
IN 27 COUNTRIES INCLUDING THE U.S.
• PROMOTION: WALMART PROMOTES THEIR
PRODUCTS BY ADVERTISEMENT. THEY MAKE
COMMERCIALS, CREATE FLYERS, CREATE CELL
PHONE APPS AND THEY ALSO HAVE A
WEBSITE.
10. FINANCING
• YES WALMART IS PROFITABLE.
• REVENUES WERE ESTIMATED AT
$466,950,000 FOR 2011
• PROFITS EXCEEDED OVER $15,000,000 IN
YEAR
• WALMART IS FINANCED BY STOCKS.
11. THOUGHTS..
• WALMART IS LISTED # 2 IN THE FORTUNE 500 LIST.I
BELIEVE THE COMPANY WILL EXPAND AND GROW MORE
BUSINESSES THROUGHTOUT THE WORLD. I SEE THEM
CONSTANTLY IMPROVING AND UPDATING THEIR
PRODUCTS AND SERVICES. THEY WILL STILL BE IN
BUSINESS IN 5 YEARS BECAUSE THEY HAVE BEEN
SUCESSFUL SINCE 1962 AND TO THIS DAY CONTINUE TO
EXPAND.
