2. Hello!
I’m Jet Bot.
I used to read the minds of Digital marketing dep.
I’ll guide you through this presentation to know the
development achieved on SBS website and what is
happening behind the scenes!
3. When the Dep. Started to analyze the website from UI, UX,
Performance & SEO perspective, Too much problems and
errors were found!
Technical Issues
- 404 pages
- HTTP Links
- Java scripts & CSS
broken files
- Caching errors &
More
UI & UX
- Weak appearance
- Outdated design
On-Page SEO
- No Meta data
(meta description, URL optimization, meta title& more)
- No sitemap
- No Alt+Text
- Missed plugins
- Low content
- Black hat backlinks
(spam backlinks)
SERP results
- Ranking only for
the branded search
(using brand name to search)
4. The problems were fatal and harmed the website
performance and ranking badly. But yet It’s an interesting
challenge!
But..
Challenge is the most interesting part in life!
5. I’ll make a comparison between BEFORE and AFTER development.
Starting by the UI & UX
6. UI &UX
No Blogs • 9 Blogs
• Subscribe form
• Social Media Sharing ability
Before: After:
7. Next step was Web site content!
Website content has been optimized in two phases:
1- Keyword search to decide the suitable keywords for the
website.
2- optimize the content using keywords and raise the content to
500 words/page at least to be compatible with search engines.
8. SEO development is multi-tasks process
including ( content development , on page
optimization, off page optimization)
We have been through website content, let’s
know about ON-Page optimization.
ALL Caught UP!
✔ Meta description
✔ Meta titles
✔ Page link optimization
✔ Alt text for images & image optimization
✔ SEO Plugins
✔ Heading optimization
✔ Internal links through blogs which positively affect on SEO situation
9. Previous backlinks:
1865 links from 114 domains
Spamming was the main strategy of building backlinks
52 domain are spam and harmful!
Corrective Actions:
• Disavow list of spam domains that submitted to google
• List of new backlinks opportunities.
Now! Let’s know about
Off-Page optimization
10. From site audit perspective, here is a
comparison between audit crawlers using
SEMRush tool, showing the enhancing
occurred on technical SEO
11. Humm.. I can hear your ideas! Okay this is good but
What is in it for SBS website?
Isn’t it?!
VOILÀ! These efforts reflected on great progress on SERP
result and website ranking!
• Before, SBS website used to rank on first page only for branded search ( search by using brand name)
• After, we are ranking for important keywords within healthcare IT domain as well as having featured
snippet result.
• Additional Note: Keyword ranking is always changing day by day
12. SERP results
Yeah! Featured snippet results.
That made by google when the algorithms
think your content is worth this.
13. Now! Let’s go throw website traffic.
- Remarkable increasing in new users , number of sessions , page views
- Decrease in Bounce rate around 37%
- Increasing on organic traffic too.
Blogs pages performance
