Tools for Building Awareness of Rotary’s Endowment in Your District and Club
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Learn how The Rotary Foundation's Endowment supports Rotary causes year after year in perpetuity. Gather new ideas from Rotarians as they share their motivation to give to Rotary and describe how they have structured their commitments to continue making a difference for generations to come.
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Tools for Building Awareness of Rotary’s Endowment in Your District and Club
- 1. TOOLS FOR BUILDING AWARENESS OF ROTARY’S ENDOWMENT IN YOUR DISTRICT AND CLUB Brenda Cressey, John Stairs, and Alasdair Seale | Monday, 25 June 2018
- 2. Understand motivations Learn more about how you can play a role Understand the differences Understand the value Learn more about the tools and resources available Building Rotary’s Endowment
- 3. Providing Clean Water Supporting Education Fighting Disease Saving Mothers and Children Growing Local Economies Promoting Peace
- 4. Annual gifts to The Rotary Foundation help people around the globe live better lives today.
- 5. Planning a gift to Rotary’s Endowment supports these same life-changing programs forever.
- 6. What is a Rotary legacy?
- 8. Rotary’s tomorrow depends on what we do today. – Arch C. Klumph
- 9. Brent Williams (1951-2016) A Caring Mentor and Leader Understand motivations Learn more about how you can play a role Understand the difference Understand the value Learn more about the tools and resources available
- 10. “Through the Endowment, each individual has a voice in Rotary’s promise of a better world.” Naomi Williams - RotaryClub of Gainesville Florida, U.S.A.
- 11. OUR ROTARY LEGACY is a world fueled by compassionate leaders.
- 12. “My legacy is my gift to the future. This is how I want to be remembered.” Masafumi Fukui - RotaryClub of Kyoto-Yamashiro Kyoto, Japan
- 13. OUR ROTARY LEGACY is a world without international disputes.
- 14. How it works
- 15. LET IT GROW Plan Now to Provide for the Future
- 16. 20-YEAR SNAPSHOT 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 Spendable Earnings Market Value $26,000 GIFT VALUE $87,000 in support $47,000 Gift Value Cumulative Spendable Earnings $40,000 AFTER 20 YEARS
- 17. A $25,000 gift made to the Endowment can yield approximately $1,000 in spendable earnings for Rotary programs every year.
- 18. INVESTMENT POLICY Stocks 53% Bonds 15% Real Estate 10% Natural Resources 3% Hedge Funds 10% Private Equity 9% Long-term investment strategy Diversified portfolio Equity orientation for growth and capital appreciation Long-term return that exceeds the spending rate and the rate of inflation
- 19. SPENDABLE EARNINGS $5.7 $7.2 $8.5 $10.0 $11.7 $13.3 $13.5 $15.5 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% $0 $2 $4 $6 $8 $10 $12 $14 $16 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 SpendingRate Spendable Earnings (LHS) Spending Rate (RHS) US$ in millions
- 20. FUND DESIGNATIONS Global Grants 11% Other 1% Rotary Peace Centers 16% SHARE 54% World Fund 18% Designation Number of Named Funds Fair Market Value (in US$ millions) Global Grants 163 $47.7 Other 8 $4.3 Rotary Peace Centers 255 $75.0 SHARE 841 $90.0 World Fund 286 $73.1 Totals 1,553 $290.1
- 21. • $7.5 Million • $15.5 Million • $100 Million 2008 2018… Beyond 2025
- 22. A PAGE FOR BIG BOLDBULLET ITEMS CURRENT STATUS $784.3 M COMMITMENTS $454.4 M NET ASSETS GOAL $1.025 B + $1 B = $2.025 B
- 24. A PAGE FOR BIG BOLDBULLET ITEMS OBJECTIVES Stewarding existing estate gifts Securing new estate gifts for the future Raising new gifts today
- 25. Challenge clubs to induct at least one more new Bequest Society member than their total last year. Encourage each club to kick off The Rotary Foundation’s second century of service by hosting a legacy presentation this year. Feature the video and other promotional legacy materials at all district and zone events, including Your Rotary Legacy commitment notification forms.
- 26. A PAGE FOR BIG BOLDBULLET ITEMS CONNECTIONS
- 27. Endowment /Major Gifts Advisers Develop personalized plans for identifying, cultivating, and soliciting donors Promote major giving opportunities Facilitate events to recognize and encourage donors A PAGE FOR BIG BOLDBULLET ITEMS PARTNERSHIP
- 28. A PAGE FOR BIG BOLDBULLET ITEMS RECOGNITION $250,000+ cumulative gifts to date Arch Klumph Society $10,000+ cumulative gifts to date Major Donor $10,000+ promise of future gifts Bequest Society
- 29. Resources
- 30. A PAGE FOR BIG BOLDBULLET ITEMS THREE-PART STRATEGY Raise Awareness Customize Solicitations Enhance Stewardship GLOBALLY
- 31. A PAGE FOR BIG BOLDBULLET ITEMS ADVERTISEMENT
- 32. A PAGE FOR BIG BOLDBULLET ITEMS POCKET CARD
- 33. A PAGE FOR BIG BOLDBULLET ITEMS NOTIFICATION FORM
- 34. A PAGE FOR BIG BOLDBULLET ITEMS BROCHURE
- 35. A PAGE FOR BIG BOLDBULLET ITEMSPOWERPOINTS PRESENTATION
- 37. A PAGE FOR BIG BOLDBULLET ITEMSROTARY.ORG/LEGACY ONLINE TOOLKIT
- 38. The next century of service begins with your Rotary legacy Rotary.org/legacy
Hinweis der Redaktion
- With the tools and examples we share today, you will also be ready to show your Rotary friends and neighbors how they too can support their favorite life-changing programs forever. At the end of this breakout session, you will be able to explain Rotary’s Endowment and help others build their own personal legacy!
- More than one hundred years ago, Rotarians ensured that Rotary would be here to address the world’s most critical needs by establishing The Rotary Foundation and funding its Endowment. Gifts to The Rotary Foundation’s Endowment is the true magic that will ensure future Rotarians will have the resources they need to design and implement sustainable projects year after year - projects that improve communities in lasting, effective, and meaningful ways. Most of this is made possible by the annual contributions of Rotarians and friends of Rotary worldwide.
- Just as your gifts to Rotary’s Annual Fund are helping people today…
- …planning a gift to Rotary’s Endowment will help people by supporting your favorite causes forever through your Rotary legacy.
- So, what is a Rotary legacy? Let’s take a look.
- Visit rotary.org/legacy to view this one-minute video.
- Arch Klumph put it best when he said, “Rotary’s tomorrow depends on what we do today.” Like the grandfather planting an apple tree in the video, Rotary’s Endowment makes it possible to continue your good work well into the future. One hundred years of Rotarian dedication made The Rotary Foundation’s success possible. The next century of service depends on what you do today. Here are some examples of Rotarians who have shaped the future of Rotary with a personal legacy.
- Brent Williams had an affinity for training Rotary leaders. He was also known as a caring mentor to several Rotary staff members.
- After his diagnosis with a terminal illness, Brent’s Rotary club honored him with a special fundraiser that featured 130 participants, including many Rotary leaders. The result was the Brent and Naomi Williams Named Fund in Rotary’s Endowment. His wife, Naomi, shares that “through the Endowment, each individual has a voice in Rotary’s promise of a better world.”
- Shortly after Brent’s passing in 2016, Naomi joined the Rotary Club of Gainesville to continue building on Brent’s legacy. His daughters, sons-in-law, and grandchildren are grateful for the opportunity to see Brent’s gifts in action. They are reminded of his generosity and enthusiasm for service each year when “The Brent and Naomi Williams Named Endowment Fund” produces earnings that support communities in need through Rotary’s World Fund. All because he included Rotary in his estate plan and the community knew of his wishes.
- Past District Governor Masafumi Fukui has been an active leader in Rotary since 1965 and is well known for his passionate devotion to world peace. His commitment to a future without conflict inspired him to design a custom Rotary legacy. Masafumi has written a bequest to The Rotary Foundation in his will, but he and his wife, Hatsumi, are already watching their legacy grow and do good in the world after making many generous outright gifts to their named fund in the Endowment.
- The Fukuis’ gift has already supported two Rotary peace fellows during their lifetimes. Through their named fund, they are beginning a legacy of a peaceful world. Past District Governor Fukui says, “My legacy is my gift to the future. This is how I want to be remembered.” Now that you have an understanding of why we have an endowment and what a Rotarian’s personal legacy might look like, let’s see how the magic happens.
- To distinguish an endowment from other ways to give to Rotary, the Endowment is simply a permanent source of funds, whereas other types of gifts are one-time gifts that are expended in full. The benefit of an endowment is that the contributed funds are invested in perpetuity. In other words, forever. Endowed gifts continue to provide funding to Rotary causes year after year and ensure that future generations of Rotarians have the resource they need to design achievable, sustainable projects. By preserving the principal of the funds and facilitating growth over time, the Endowment ensures that Rotary will retain its strength as an organization. It also provides millions of dollars each year to improve lives in communities worldwide.
- Typically gifts to the Endowment take the form of commitments such as a provision in a person’s will or other estate plan that names The Rotary Foundation Endowment as beneficiary. Once realized, gifts to Rotary's Endowment are invested and professionally managed to provide an ongoing stream of income that supports Rotary’s local and global philanthropic work. The original gift amount is never spent. The earnings may be reinvested to bring about additional growth or used to provide millions of dollars each year to your favorite Rotary activities. Think of your annual gifts to Rotary as apples—they each provide help to people in need right now. Your gifts have an impact on lives today, but then they are gone. Building a legacy through Rotary’s Endowment is like planting an apple tree that will grow over time, providing apples on your behalf years to come.
- This is an example of a real named endowed fund in Rotary’s Endowment. In 1996 the fund was established with a gift of $26,000. Despite some ups and downs in the market over the years, the fund has grown to $47,000 and has also generated nearly $40,000 in spendable earnings that have been used to support the humanitarian work of the Foundation. The value of the gift 20 years later combined with the earnings that have already been spent on Rotary programs is $87,000 – more than three times the actual dollar amount given by the donor. This donor could have given $26,000 to Rotary’s Annual Fund and the full amount would have been spent on programs in three years, but instead they made a gift to the Endowment and have provided significantly more support while their gift continues to grow and do good in the world over the next century and beyond.
- This smart financial strategy allows gifts made today and commitments for future gifts to the Endowment to ensure continued impact by providing ongoing support for programs year after year. The $25,000 minimum for opening a named endowed fund can yield approximately $1,000 in spendable earnings every year. That means Rotarians who open a named endowed fund provide the same level of annual support as Paul Harris Society members – but forever. For those of you who are in district leadership, think of what would happen in your area if you had several endowed gifts producing thousands of dollars each year for your District Designated Funds? It is certainly something to get excited about!
- There are two key components of the Endowment management policy – the investment policy and the spending policy. The Endowment investment policy is a long-term investment strategy, implemented in a diversified portfolio of investment strategies, with a bias toward equities. This reflects the need to earn a return over time that exceeds the amount that is spent and the long-term effects of inflation. There is always uncertainty and volatility and diversification of risk is of very important. That does not eliminate the potential for losses in any given period especially over weeks, quarters, and even a year. The risk of loss goes hand in hand with investing to generate returns.
- The spending rates are based on the market value vs. gift value of endowed funds. In years with negative returns we spend accumulated earnings. The tiered spending rates are intended to allow us to provide earnings to support programs while protecting the corpus. In especially lean years, we may not be able to spend from certain funds that have lost value. The Endowment is providing significant funding to the Foundation equal to about 10% of the Foundation’s expenses in the coming year. As the Endowment continues to grow, the support provided to the Foundation will grow accordingly.
- The Endowment is not one homogenous pool. Today, there are more than 1,500 named funds within Rotary’s Endowment. Named Funds are available for gifts or commitments of US$25,000 or more. Your fund will bear your name or that of a loved one and carry on your Rotary Legacy with special updates during your lifetime and individualized reporting to your district so Rotarians of the future are aware of your generosity. For certain amounts you can more narrowly tailor the use of the spendable earnings. As you’ve seen, there are two different ways to fund this type of gift. Brent Williams left a gift to Rotary in his estate plans so that his family could continue watching him making a difference in the world after his lifetime. The Fukui’s have supported their named fund with outright gifts so that they can see their gifts in action during their lifetime and meet some of the scholars empowered by their generosity to continue fulfilling their hopes for world peace. The vast majority of donors are trusting future Rotary leaders to address the world’s greatest challenges through World Fund and SHARE. No matter where or how you designate your gift to The Rotary Foundation, it will be used to change lives. The Endowment is a way to meet your giving preferences and do so in a way that provides funding forever.
- As the size of Rotary’s Endowment grows, so does its investment power and the level of support generated for Rotary programs. In April 2016, the Trustee’s approved a goal of raising 2.025 billion US dollars in outright gifts and commitments to Rotary’s Endowment. As a leader, you may hear this goal mentioned over the next few years, and you should keep it in mind as you plan events and engage with Rotarians in your district. What does this goal mean for the Foundation? Ten years ago there was $7.5 million in spendable earnings available from the Endowment. This Rotary year, the Endowment generated $15.5 million. When the Endowment reaches $2B in net assets, it will provide $100 million in spendable earnings each year. Just imagine all the good work that will be done by Rotarians with that level of regular support! Imagine how much of that support might come from and return to your district from outright and estate gifts to the Endowment.
- Where are we now? After launching efforts to reach the “Building The Rotary Foundation Endowment: 2025 by 2025” goal at Convention in Atlanta, Rotary now aims to raise awareness of the Endowment at the district level. As you can see, we are already well on our way to reaching this important goal, but we still need your help.
- Raising awareness of the power of Endowment is essential but each gift will be very personal. We imagine that while you’ll want to raise awareness of the Endowment overall, you won’t be promoting the “2025 goal” as much since each Endowed gift is about a personal legacy. Our communication efforts should help Rotarians understand the impact of gifts made to the Endowment and challenge them to consider their hopes for the future. So how do we do that?
- We will reach our goal by raising new outright gifts, securing new estate commitments, and stewarding existing commitments so that donors can take pride in how their gifts are spent and so they never forget our appreciation for their help strengthening our organization’s future. Each district can play a very important role in this process.
- How can you show Rotarians that their gifts to The Rotary Foundation can make a difference now and forever? Here are three simple ways you can spread awareness of Rotary’s Endowment over the next year: Challenge each incoming club president to induct at least one more new Bequest Society member than last year. Encourage Foundation chairs to host a legacy presentation at one of their club meetings over the next year. Show the one-minute legacy video at district events and when you visit clubs. Don’t forget to take along the Your Rotary Legacy form or pocket-size legacy card as handouts so that club members have everything they need to share notification of their future gifts to Rotary. If you’re not familiar with those two publications, don’t worry. You’ll learn more about legacy resources in a moment.
- Keep in mind that networking and making connections is the cornerstone of Rotary’s success and one of the primary reasons many leaders join our organization. As you partner with new clubs on exciting new projects to do good in the world together, you will meet individuals who are inspired by Rotary’s impact on communities and are interested in building a personal legacy. By the time you leave this room today, you will have a basic understanding of the options and resources available to them but it may take a little practice before you are comfortable with personally hosting a gift discussion. So, is there someone else you could ask to meet with these donors?
- Do you know who the Endowment/Major Gifts Adviser is for your zone? Do you have a strong relationship with this volunteer? Partnering with these leaders regularly will help you strengthen your efforts to spread awareness. They will also help you cultivate and solicit new gifts. Your E/MGA is a particularly valuable asset: -when you encounter a Rotarian who is interested in planning a large or complex gift. -when hosting gift discussions with individuals and -when you need someone to host legacy presentations. Make sure you consult with your E/MGA when planning district events and identify opportunities for them to meet with Rotarians in your region.
- Enhancing our stewardship efforts is critical. Please make sure you recognize all of our donors appropriately and, if they desire, publicly, and that you personally thank them whenever you meet with these generous individuals. Gifts made during a Rotarian’s lifetime count toward Major Donor and Arch Klumph Society recognition. The Trustees are pleased to confer membership to the Bequest Society for anyone who commits to making a future gift of US$10,000 or more. Members of this elite group of dedicated humanitarians receive special Foundation updates, invitations to events, an engraved crystal, and an exclusive pin or pendant. Rotarians who invest in the Foundation’s future retain their membership regardless of fluctuations in their financial portfolio or other assets. Can I ask Arch Klumph Society, Major Donors, and Bequest Society members to identify themselves so that we can recognize your leadership giving?
- The Rotary Foundation has recently developed many tools to help introduce club members to the idea of building a legacy that will support their favorite programs forever through the Endowment.
- The Building The Rotary Foundation Endowment: 2025 by 2025 goal will be comprised of three overlapping stages: awareness, solicitation, and stewardship. By focusing our initial efforts on raising awareness, we hope to set the stage for you to identify individuals who may be open to developing their own personal Rotary legacy. We have plenty of tools to help you spread the word! It’s worth mentioning that this is very much a global initiative, and as such communication efforts will gradually be customized to specific regions based on local cultural and legal structures. Is there a great resource you regularly use to explain estate planning to others? Do you know someone who has an excellent knowledge of your region’s legal and cultural structures regarding estate planning? You can help Rotary enhance our global outreach by emailing this information to legacy@rotary.org.
- Right after the Atlanta convention, The Rotary Foundation began printing an advertisement in issues of The Rotarian magazine. You can download and print this ad in regional Rotary magazines, other local publications, and event programs. You can also share it on websites, social media posts, and Rotary newsletters. You may even recognize it from your Convention program booklet.
- This promotional item is designed to get Rotarians thinking about the long-term impact of their gifts and hard work. It’s compact size makes it a perfect handout for any event. Make sure you carry some in your jacket when you meet with other Rotary club members so you can get them thinking about how their support of the Endowment can change the world!
- The Your Rotary Legacy notification form features a brief introduction to Rotary’s Endowment and gift recognition. Donors must complete this form in order to receive recognition for their commitments. The Your Rotary Legacy form also provides a general overview of Rotary’s Endowment and recognition options, making this an ideal handout at a legacy presentation to your club or district.
- Your Legacy, Rotary’s Promise is a new Endowment brochure for Major Donors. It shares the stories of three real Bequest Society members and the impact of their gifts. This motivational tool also provides a comprehensive introduction to the Endowment: its purpose, how it works, gift designations, donor recognition, special naming opportunities, and contact information for all international offices. This item is prepackaged to include the Your Rotary Legacy Notification Card and the Pocket-Size Legacy Card. Printed copies of Your Legacy, Rotary’s Promise are available in limited quantities at shop.rotary.org to share during gift discussions soliciting $25,000 or more. A folder in the back cover of this publication allows you to insert other resources specific to an individual donor’s interests as well as additional items appropriate to your region. You can also view this document electronically online.
- Rotary has developed two robust PowerPoint presentations that are ready-to-share with your Rotary friends and neighbors. The Awareness presentation is designed to provide Rotarians with an introduction to the Endowment and legacy giving at club meetings and events. A separate Gift Discussion presentation is designed to be shared with individuals or small groups of donors who have expressed an interest in making an outright gift or a commitment in their estate plans. Both presentations feature helpful speaker notes as well as an embedded video and can be more customized to fit the philanthropic interests of your audience. If there isn’t enough time to host a full presentation at a club meeting or district event, the one-minute motivational video is available for viewing on rotary.org/legacy and features captioning in all Rotary languages.
- Rotary.org/legacy is the new webpage mentioned in all of the other materials. It is the next step for club members who want to learn more about how they can make an impact now and forever. This page features a high-level overview of the Endowment and testimonials from actual donors designed to explain the benefits of establishing a personal Rotary legacy. Rotary.org/legacy also empowers donors to submit notification of their commitments to the Endowment online instead of mailing in a paper copy of the Your Rotary Legacy brochure or submitting scanned documents via email. Online submissions are customized by region and will automatically submit notification to Gift Administration.
- If you scroll to the bottom of this new web page, you will find the Club & District Legacy Toolkit. This is your one-stop shop for downloading all of the resources supporting the Building The Rotary Foundation Endowment: 2025 by 2025 goal. Everything you need for gift discussions, club meetings, district events, and building your own personal legacy can be found here. All of the materials I just mentioned are stored digitally in this toolkit, allowing you to download them any time in any Rotary language. You can also link to them in your club and district newsletters to spread awareness. If you would like printed copies of these resources and promotional materials, you may order them for free in all Rotary languages on shop.rotary.org.
- We are grateful to all of the devoted friends, leaders, and problem-solvers who will continue doing good in the world beyond their lifetimes by supporting the Endowment. Your generosity provides perpetual support for The Foundation and its mission to create lasting change in the world. We sincerely appreciate your commitment to making a difference in a way that is unique to you and will provide ongoing stewardship to ensure that your charitable goals are fulfilled. You can help other members of your club and district build their Rotary legacy by taking the lead and referring them to rotary.org/legacy. Thank you for your help promoting awareness of Rotary’s Endowment and the benefits of building a personal legacy!