Sue Goldsen D6400, USA

1. 2016 ROTARY INTERNATIONAL CONVENTION
Telling your Story
Marketing Strategies!
Sue Goldsen, DGE, D-6400

2. • We are the premier worldwide service
organization
• Do clubs in your district/area have a
public image plan
• Do you have Public Image person on your
district or club YE committees
SO WHY IS TELLING OUR STORY SO IMPORTANT?

3. ROTARY YOUTH EXCHANGE – OUR BEST KEPT SECRET!

4. TELL THE ROTARY YOUTH EXCHANGE STORY

5. 3 AUDIENCES TO TRY TO REACH
• Rotarians and their clubs
• Potential Outbound Students
• Potential Host families

6. MOST EFFECTIVE STRATEGIES TO REACH ROTARIANS
Foster club participation and then Gain
Enthusiastic support
How?
• Train and develop Rotarians
• Develop and leverage a Public
Relations Plan
This will help fuel the fire of Rotary
Youth Exchange!

7. IMPORTANT THING TO REMEMBER TODAY…

8. THINK NEW – IT WILL BE OKAY!

9. SO HOW DO YOU REACH THIS GROUP?

10. MOST EFFECTIVE WAYS TO REACH POTENTIAL OUTBOUNDS
So how do we reach Young people today:
• Facebook
• Instagram
• LinkedIn
• Twitter
• Videos

11. RECRUITING OUTBOUNDS VIDEO

12. RECRUITING OUTBOUND VIDEO STUDENTS TELLING THEIR STORY

13. MOST EFFECTIVE WAYS TO REACH POTENTIAL HOST FAMILIES
• Network
• Stay in Touch
• Get Help
• Communicate
• Utilize Local Media

14. The most effective ways to reach people is by
Telling your Rotary Story
So once you have a marketing plan
and you know who you need to target
How do you tell your Rotary Story?
People love to hear stories—what are
the important components of a story?

15. Telling Your StorY…
The key to story-telling is
understanding that values inspire
action through emotion.

16. OUR LIVES CHANGED FOREVER FOR THE BETTER
Family
Forever!

17. Tell the Rotary Youth Exchange Story
Together we can change the world,
and grow Rotary Youth Exchange!

18. Rate this session! Your feedback is valuable so remember to
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This presentation and others from throughout the convention
are available through the convention mobile app and on
SlideShare at www.SlideShare.net/Rotary_International.