Learn about recent updates to Rotary.org, and My Rotary, what we’re working on now, and what’s in store for the future. We’ll listen to your feedback, talk about our decision-making process, share how we’re measuring success, and offer tips for sharing your Rotary success stories with our team.

1. Rotary’s Websites: What’s New and What’s
Next?
Presenter: Christopher Brown, Business Analyst, Web
Status update: 12 June 2017

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The new rotary.org site

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Key priorities for the public site refresh
• Tell the Rotary story in a compelling way
• Make it much easier to find things (discoverability)
• Increase giving and join rates
• Innovate, in an effective way, for the future.
• Support marketing campaigns
• Measure and share our success through metrics
• Improve site performance (page load speed)

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Early results
Site visits have grown from 28,000
peak daily visits per week to 48,000
– a 42% increase.
People of Action
campaign integration
Average page load for public pages is now 2.5
seconds, down from 11.2.

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Next: My Rotary
What’s next?

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My Rotary Experience Roadmap
• This is the beginning of a multi-year process to improve the My Rotary Experience.

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Next: My Rotary

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Key priorities for the My Rotary site refresh
• Make it much easier to find things (discoverability)
• Improve site performance (page load speed)
• Make it more personal and relevant to your role
• Make it more effective – highlight top tasks and the
information you need
• Simplify content
Find out what YOU need!

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Discussion Session

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Discussion Session