This document outlines strategies for promoting Rotary within local communities. It discusses running a "People of Action" campaign to highlight how Rotarians solve community problems. The campaign would share stories of Rotarians working with community partners and experts to develop and implement lasting solutions. The strategy also aims to narrow the gap between awareness and understanding of Rotary by defining what Rotary is and its impact, and allowing clubs to localize advertising to make it more relevant locally. It concludes by providing information on how to access additional Rotary convention presentations.

1. Promoting Rotary Within
Your Local Community
Kathy Fahy
13 & 14 June 2017

7. People Of Action
Campaign

8. Global Awareness
60% 75%
2011 2015

9. Understanding of Rotary
60% surveyed
unfamiliar with a
local Rotary club

10. People of Action Narrative
• Highlight Rotarians as People of Action
• Where others see problems, Rotarians see
solutions, possibilities for their community
• Share vision with fellow members and
community partners and experts to exchange
ideas about potential, lasting solutions
• Mobilize others to take action to bring those
ideas to life

11. Campaign Stragegy
• Narrow gap between awareness &
understanding
• Define ‘What is Rotary,’ Impact Rotary makes
• Lay foundation for member engagement,
cause, donation and other activities
• Allow Rotary clubs to localize ads for
relevance

17. Promoting Rotary Within
Your Local Community
Kathy Fahy
13 & 14 June 2017

18. Questions?

19. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.

20. Rate this session in the
Rotary Events app,
available in your Apple or
Android app store.