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PRESIDENTS-ELECT 2018-19
LEADING YOUR CLUB TO GREATNESS
26-June-2018
MODERATOR
Jamie Mick
Past District
Governor
District 6950,
USA
Ann
Bermingham
Past Assistant
Governor
District 7090
(Canada)
Membership
Ten Insights Gained
Insight 1
• Meet with new members,
exiting members, disengaged
members, and guests.
• Find out how they perceive the
club today:
 Is it welcoming?
 Was it exciting to attend?
 Were they engaged?
 Was your presence
appreciated?
Headline
Sometimes we see ourselves as one thing and
are surprised to find out we are something else
Insight 2
• Test and don’t assume
your club is as
welcoming as it can be.
• Ask members of your
incoming board to go to
different Rotary clubs in
the area over the period
of time.
• Meet and review your
finding.
Make time to hear from new members to
have better retention rate:
Insight 3
• Have members run Rotary
meetings
• Hold member nights
• Listen to their Rotary experience
New members appreciate when their
efforts are acknowledged:
Insight 4
• New Member Award
• Rotary Anniversary
Insight 5
At our district conference,
we have introduced “speed
networking”. Five minutes a
person – circulate potential
questions like ”what do you
do when not at Rotary?”
Held a networking event
with Rotarians from the 16+
clubs in the area –
encouraged everyone to
bring business cards,
circulate and meet new
people
Insight 6
One successful club set goal
of having 5 members under
30 and 5 members under 40
so they engage each other
Same for recruiting those who
have recently immigrated to
your country and joined your
club – strength in numbers
Insight 7
To change when your club
meets, consider offering choice.
• Two meetings will be at the
same time and same location
• One meeting will be between
5:30 and 6:30 p.m. over a
drink – no meal
• One meeting will be a social –
no speaker or formalities
Not enough people
are promoting our
e-clubs as
alternative for busy
people!
Insight 8
The two fastest
growing clubs
in our district meet
from 5:00 to 6:30 pm
with no meal.
Insight 9
Insight 10
• Committees of one get things
done
• Have a current list of all the
things each member is
involved in
• Acknowledge these
contributions
“Leaders don’t
set up to climb
the ladder, they
rise by lifting
others up”
Conclusion
Reid
Asselstine
President,
Rotary
Foundation
(Canada)
Rotary Foundation
and
Service Projects
Great clubs have
local and
international
projects
Service Projects
Successful service
projects require
successful
fundraisers
Club Fundraising
Body copy
The Rotary Foundation
Body copy
The Rotary Foundation
Conclusion
• Know your members’ passions
• Plan carefully and promote for a successful
fundraiser
• Support our Rotary Foundation
Katerina
Kotsali-
Papadimitriou
Rotary Public
Image
Coordinator,
Zone 20B
(Greece)
Energize Your Public Image
Benefits of Public Image
Increased
visibility
Increased
membership
and
contributions
Partnerships
and support
for local
projects
Engaged
members
Body copy
Perception is “Real”!- 2015 Global Survey
Perception is “Real”!
• Those familiar with Rotary may have their
knowledge shaped by misperceptions or half-
truths
• Reasons for joining
• Barriers
Cultivate our Prospects with
positive images of Rotary
• Reinforce our core values
• Answer the “What’s in it for me?”
• Be consistent in messaging
• Build positive connection with Brand
• We are leaders who exchange ideas and
take action
Sharing our Stories
• Use members in media, public relations or
advertising
• Tell a compelling story
• Ask beneficiaries if you could mention
them as beneficiaries
• Cut out the jargon
• Show Rotarians as People of Action
A PAGE FOR BIG BOLDBULLET ITEMS
SELECTING A PUBLIC IMAGE COMMITTEE
Professional
background
Relationships
with media
professionals
Effectively
conveys the
essence of
Rotary
Excellent
speaking,
presentation,
and writing skills
Knowledge of
media and
communications
Thorough
knowledge
of club and
district activities
SESSION ACTIVITY
A PAGE FOR BIG BOLDBULLET ITEMS
YOUR YEAR AS PRESIDENT
• Support and strengthen clubs
• Focus and increase humanitarian service
• Enhance public image and awareness
A PAGE FOR BIG BOLDBULLET ITEMS
YOUR YEAR AS PRESIDENT
• How will your club support one of these
strategic goals in your year as president?
• How would you use the Rotary citation to meet
your strategic goals?
A PAGE FOR BIG BOLDBULLET ITEMS
USE THE EVENT APP
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This presentation and others
from throughout the convention
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President-elect: Leading Your Club to Greatness

Hinweis der Redaktion

  1. Moderator - Introduction
  2. Panelist Introduction Past AG, District 7090 Anne Bermingham has been a Rotarian for almost 25 years. For many years, she was a member of the Rotary Club of Hamilton and is now a proud member of the Rotary Club of Hamilton AM.   During her time in Rotary, she has been involved in many activities from membership recruitment to organizing their club’s TV Auction to coordinating Rotary volunteers from 20 clubs who are involved in Telling Tales. She is a Past President; a future President, a past Assistant Governor, the Chair of the District 7090 Club Leadership Training Event and the Canadian Coordinator for Club Visioning in her District.   She is the President of 2WA Consulting Inc. and a MacKay CEO Forum chair. She consults on issues related to leadership, performance and change.   In her personal life, Anne is a busy volunteer – active not only in Rotary but also involved as the Chair of the Board of Directors of the United Way of Halton and Hamilton. She is also involved in the Executive Women’s Golf Association. The other hats that she wears with pride are that of being a wife to Gabriel Sedran and mother of two boys- Carmichael (21) and Alistair (19).
  3. Want to focus on two key words… INCLUSIVE AND FLEXIBILE
  4. Presidents who thrive view their club with “Eyes Wide Open”
  5. They test and don’t assume that their club is as welcoming as can be. Try having the whole club (by having a make up meeting) go to a different Rotary club. Review your findings: What does your club do better than other clubs when it comes to receiving guests? What could your club do better?
  6. New Member Award (voted on by board or membership using list of all those who joined club in last three years) can be a real retention tool
  7. Paul Harris wanted to network and so do most new Rotarians
  8. Diversify with more than One in a category.
  9. Some Rotarians are motivated by security – when changing keep some things the same!
  10. No additional cost Perfect for busy people Do the work of Rotary and socialize Have successfully recruited ”Rotary alumni”
  11. Some of the strongest Rotary clubs celebrate everyone’s contributions - not attendance Best Presidents have current list of all the things each person is involved in These contributions are acknowledged. Acknowledgements on scrolling monitor at meeting, from podium, in newsletter
  12. Set some goals this year to lift your club up by making it a bit more inclusive and flexible!
  13. Panelist Introduction Reid has been involved in numerous sessions on Rotary Foundation on various international conventions. He served as RRFC and is presently chair of the Rotary Foundation (Canada).
  14. Rotarians are always asked what does your club do? Great clubs have projects locally and internationally Know your club members for their interests and skills for club projects Always praise your club members for their activities and accomplishments
  15. Successful service projects require successful fundraisers Have you appointed all your fundraising events chair people and committee members Careful planning and promotion makes a successful fundraiser
  16. Our Rotary Foundation is one of the biggest sources for service project funding
  17. All great Rotary clubs are great Rotary Foundation supporters Leading by example, make your personal donation to our Rotary Foundation
  18. Know your member’s passions to engage them in work that’s meaningful to them Careful planning and promotion makes a successful fundraiser Support our Rotary Foundation as it helps to fund our Service Projects and makes our world a better place to live
  19. Panelist Introduction Ndukwe Chukwu is 2015-18 RPIC for Zone 20a English Speaking Africa and trainer at GETS and Rotary Institute in the zone for the past 3 years. He started as a member of Interact in 1990 and Rotaract in 1993. His experience includes being a charter member of RC Owerri Central in 2001 and served as President in 2006/07. He was Assistant Governor in 2011/12 and Assistant District Trainer for 9140 from 2012 to 2017 facilitating at PETS, DTTS, DTA and RYLA. In 2015/2016, he served as chair for District 9140 Rotary Rotaract Committee. He has presented at various district conferences in Zone 20a on public image and branding. In the 2017 Atlanta convention, he served as facilitator in a breakout session on public image. He is currently a faculty for Rotary Leadership Institute, Nigeria.
  20. Those familiar with Rotary may have their knowledge shaped by misperceptions or half-truths Rotary is organization for people “not like me” Older, male, members are at different educational and professional levels Seen as an exclusive People join for: Sense of purpose Champions causes important to me and makes a difference locally Friendship/fellowship Networking Organization has an established reputation/strong heritage Barriers: Time, money and never been invited
  21. Reinforce our core values Answer the “What’s in it for me?” Be consistent in messaging Build positive connection with Brand We are leaders who exchange ideas and take action
  22. Introduce group activity
  23. Form small groups of 3-4 participants.
  24. Discuss these questions in your group.
  25. I wanted to put a plug for the event app. While you are waiting, you can use the discussion feature to let us and the others in the room know what ideas you have about eLearning, ask the group questions, and interact with each other as we progress through this session and maybe connect with others at the end. Remember to evaluate the session and rate it.
  26. Have panelists respond to questions.
  27. Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.