IC13 - Strengthen Your Membership: Opportunities for the Growth and Future of Your Club
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Breakout Session Presented at the Rotary International Convention in Lisbon on Monday 24 June, 2013.
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IC13 - Strengthen Your Membership: Opportunities for the Growth and Future of Your Club
- 1. 2013 RI CONVENTION Strengthen Your Membership: Opportunities for the Growth and Future of Your Club Moderator: Patrick Chisanga Panelist: Virginia Kirn Panelist: Haresh Ramchandani
- 2. 2013 RI CONVENTION Strengthen Your Membership: Opportunities for the Growth and Future of Your Club Vice Chair of the Membership Development and Retention Committee Patrick Chisanga
- 3. 2013 RI CONVENTION MEMBERSHIP GROWTH
- 4. 2013 RI CONVENTION ROTARY MEMBERSHIP
- 5. 2013 RI CONVENTION ROTARY MEMBERSHIP Since 1997, we have been stuck on 1.2 million members.
- 6. 2013 RI CONVENTION TRENDS WORLDWIDE The Rotary membership experience is different around the world.
- 7. 2013 RI CONVENTION TRENDS WORLDWIDE 42 35 The average club size has shrunk
- 8. 2013 RI CONVENTION REGIONALAPPROACH TO MEMBERSHIP A one size fits all approach does not work
- 9. 2013 RI CONVENTION WE CAN DO THIS! We need to grow beyond 1.2 million members
- 10. 2013 RI CONVENTION MOVING FORWARD Today we will share some ideas to help you grow membership
- 11. 2013 RI CONVENTION GET READY FOR SOME NEW IDEAS! Virginia Kirn will share some strategies for attracting and engaging young professionals Haresh Ramchandani will discuss opportunities for the growth and future of your club
- 12. 2013 RI CONVENTION • test
- 13. 2013 RI CONVENTION Attracting & Engaging Younger Members By Virginia Kirn
- 14. 2013 RI CONVENTION Attracting & Engaging Younger Members Rotary Club of Seattle Seattle, WA
- 15. 2013 RI CONVENTION The Rotary Club of Seattle We recruited 75 new members under the age of 35 to our club.
- 16. 2013 RI CONVENTION The Rotary Club of Seattle • We are the 4th oldest club in the world, founded in 1909 • We are the largest club in the world with 600 members
- 17. 2013 RI CONVENTION The Rotary Club of Seattle • We are a formal downtown club that meets for lunch • Historically we have sought only Executives for membership
- 18. 2013 RI CONVENTION Culture Shift • Old Attitude - Executives make the best members
- 19. 2013 RI CONVENTION Culture Shift • New Attitude – Capture the hearts of up and coming leaders and make them Rotarians for life!
- 20. 2013 RI CONVENTION Make Membership Attractive • Generous discount on the dues • On-site day care • Happy Hour meeting times • Hands on service in lieu of lunch DISCOUNT Happy Hour Hands on Service Day care
- 21. 2013 RI CONVENTION Make Membership Attractive • Young Rotary Leaders Committee • Leadership Opportunities • Facilitate access to their interests • Invest yourself in their success
- 22. 2013 RI CONVENTION How the Young Rotary Leaders Program works 1. Creates a welcoming environment W E L C O M E
- 23. 2013 RI CONVENTION How the Young Rotary Leaders Program works Monthly meetings for Young Rotary Leaders • 2 4 Fellowships every year • 3 4 Community Service Activities every year • 4
- 24. 2013 RI CONVENTION How the Young Rotary Leaders Program works Vet out prospective Young Rotary Leaders • 5 Welcome new Young Rotary Leaders • 6
- 25. 2013 RI CONVENTION How the Young Rotary Leaders Program works 1 Young Rotary Leader on each committee • 7 100% participation towards TRF and our Seattle Rotary Service Foundation • 8
- 26. 2013 RI CONVENTION Find out more • The Rotarian Magazine September 2012 www.rotary.org/en/MediaAndNews/TheRotarian/Pages/Seattle1209.aspx • Recruiting video focused on younger members – watch for the cameo appearance of Bill Gates Senior at the end! Youtube.com/seattle4rotary
- 27. 2013 RI CONVENTION • test
- 28. 2013 RI CONVENTION Strengthen Your Membership: Opportunities for the Growth & Future of Your Club. By Haresh Ramchandani
- 29. 2013 RI CONVENTION Overview of my club: Rotary Club of Montego Bay East
- 30. 2013 RI CONVENTION My club focuses on innovation
- 31. 2013 RI CONVENTION Club Visioning: A Membership Development Tool
- 32. 2013 RI CONVENTION 2010 – 2013 RI Strategic Plan
- 33. 2013 RI CONVENTION Interdependence of the 3 RI Priorities Enhance Public Image and Awareness Focus and Increase Humanitarian Service Support and Strengthen Clubs
- 34. 2013 RI CONVENTION 34 Rotary Happens At The Club level Club District RI
- 35. 2013 RI CONVENTION It is a living management tool that: • Defines a shared commitment • Provides long-term direction • Creates a framework to establish goals and objectives • Optimizes use of resources (M&M) 35 What is club visioning?
- 36. 2013 RI CONVENTION 36 Sharing a common destination Pulling in the same direction with a common destination in mind…
- 37. 2013 RI CONVENTION 37 Why is a plan needed? Tradition of annual cycles has not been effective Establishes a multi-year coordinated plan Need for greater Continuity, Con sistency, and Consensus Ability of ALL club members to voice the focus of the club
- 38. 2013 RI CONVENTION 38 Effective clubs are able to… Sustain and Increase Membership Implement Successful Service Projects Support The Rotary Foundation Develop Leaders Beyond the Club Level
- 39. 2013 RI CONVENTION 39 5 Planning Questions Who are we? Where are we? Where do we want to be? How will we get there? How will we know when we’ve arrived?
- 40. 2013 RI CONVENTION 40 Planning Steps Vision Long Range plan Actions & programs
- 41. 2013 RI CONVENTION Club Visioning Topics 41 Club Visioning Topics What do we stand for in the community Club size and attributes All Avenues of Service Foundation Success Public Image RI Strategic Plan
- 42. 2013 RI CONVENTION The Benefits of Club Visioning 1. Plan-Long range (strategic) 2. Annual goals (Actions and plans) 3. Continuity in projects/decision making 4. Consensus for decision making 5. Club members know “what we stand for” 42
- 43. 2013 RI CONVENTION The Benefits of Club Visioning 6. Larger/stronger field of club leaders 7. Succession planning for club leadership 8. Involve all members in club activities 9. Membership Development – Vision is what we recruit and retain to 10. Relevance to the community 43
- 44. 2013 RI CONVENTION Themed Meetings Put the FUN back into meetings!
- 45. 2013 RI CONVENTION Wife Swap
- 46. 2013 RI CONVENTION President Swap
- 48. 2013 RI CONVENTION THANK YOU Meetings Thank you!
- 49. 2013 RI CONVENTION DID YOU KNOW? Meetings I didn’t know that! I want to learn more. I have so many questions.
- 50. 2013 RI CONVENTION I am going to ask you 2 questions, for each question I will give 3 options. Please applaud for the option you think is the answer! We are going to have some FUN with a ‘Did you know?’ meeting right now!
- 51. 2013 RI CONVENTION What Rotary memorabilia was left on the Moon’s surface?
- 52. 2013 RI CONVENTION The correct answer is: A FOUR WAY TEST PIN!
- 53. 2013 RI CONVENTION Which one of these famous people was NOT a Rotarian?
- 54. 2013 RI CONVENTION The correct answer is: British Prime Minister Winston Churchill!
- 56. 2013 RI CONVENTION • test
- 58. 2013 RI CONVENTION THANK YOU FOR ATTENDING TODAY’S SESSION
Hinweis der Redaktion
- Welcome to the session!
- For almost the entire first century, Rotary experienced sustained membership growth virtually every year. During our first decade, annual membership more than doubled, and in our second decade, we grew, on average, by 20%. During the third through fifth decades, Rotary’s growth slowed, but still averaged 5%, adding 10 to 15 thousand Rotarians each year, except for small losses two years during the Great Depression, and two years during World War II.During the 50’s, 60’s, 70’s, 80’s and early 90’s, as our concept and organization spread globally, our average membership increase ranged from 1.5 to 4%, growing by 12 to 40 thousand Rotarians each year. For almost a century, Rotary knew only membership growth.
- And then, almost suddenly, in 1997, Rotary’s regular, sustained growth all but stopped. Since then, we have experienced eight years where our membership numbers declined from one year to the next, the most we ever experienced in our history. Except for one year, our membership growth has been measured in tenths of a percent, when it occurred at all.
- For sixteen years, since 1997, we have been stuck on 1.2 million members.
- While membership in certain parts of the Rotary world increased, other parts have stopped growing and are losing members. The growth in Latin America, Sub-Saharan Africa, Central and Southeast Asia, Korea and India have been offset by the losses in North America, Great Britain and Ireland, Japan and Australia/New Zealand.
- In 1997, worldwide, the average club size was 42 members; currently it is 35.
- Clearly, one size does not fit all parts of the world. What increases membership in Korea, cannot address the challenges in North America. The successes in India would be hard to repeat in Great Britain and Ireland. The traditions of Japan are not the traditions of Sub-Saharan Africa.
- What is clear however is that globally, Rotary is faced with a membership Challenge. We need to strengthen and to grow our membership, beyond the 1.2 million members, that has virtually been static for the last 16 years.
- To lead our discussion today, I have two experienced Rotarians from two different parts of the world…
- Virginia Kirn from the United States will look at strategies for Attracting and Engaging younger members, while Haresh Ramchandani from Jamaica will discuss opportunities for the Growth and Future of your Club.