Presentation given to the Communications Breakout session at the Assembly 2009 given by Rene Looper of 4TM and TuMinds.

1. Social Media Waste of time or Essential Business tool? David Sim and Rene Looper

2. Social Media is people having conversations online

5. Social Media is all about: Social Media in company or organisation Create a “Buzz” around your product See what people say about your brand/product Engage in conversations

6. WHY?

7. 100,000,000 videos on YouTube

8. 14% vs 74%

19. How to make the most of free & easy to use web tools Social Media: Facebook YouTube Flickr Wayn Facebook YouTube Flickr Twitter

22. “ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”

30. From Word of Mouth to Word of Mouse advertising......

32. WAYN alert

33. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com