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-	Giving	Made	Easy	-
Summary
Platform: One	Dona(on	connects	donors	and	non-profits	to	make	
giving	easy.
Opportunity: Sadly,	most	companies	only	offer	dona(on	via	payroll	
deduc(on	to	a	select	few	non-profits.	One	Dona(on	empowers	employees	
to	donate	to	the	non-profit	of	their	choosing	by	searching	our	database	of	
over	1.5	million	non-profits.		
Growth Strategy: Through	direct	sales	into	businesses	and	
partnerships	with	accoun(ng	firms	and	payroll	fulfillment	companies,	One	
Dona(on	will	reach	millions	of	employees.	Marke(ng	our	service	as	an	
employee	reten(on	tool	will	not	only	get	our	plaEorm	into	large	
companies	but	will	also	serve	to	increase	employee	par(cipa(on.
Total	2015	Contribu1ons:	$373.25	billion*
Non-Profit Market
9%
16%
70%
5%
Founda(ons	
$58.46	billion
Bequests	
$31.76	billion
Corpora(ons	
$18.45	billion
Individuals	
$264.58	billion
*2015	Giving	USA	Report
Problem
Charity
Charity
Charity
Charity
Charity
Charity
Donor
Giving	to	a	non-profit	requires	a	one-to-one	rela(onship
One	plaEorm	connects	donors	with	over	1.5	million	non-profits
Solution
Charity
Charity
Charity
Charity
Charity
Charity
Platform
Phone	App
Live	Events Payroll	Dona(ons
eCommerce
Does	Not	Require	
Registra(on ✓ X X X X
One	End-Of-Year	
Tax	Form ✓ X ✓ ✓ ✓
Open	Network	
For	All	Non-
Profits ✓ ✓ X ✓ X
Payroll		
Deduc(on ✓ X ✓ X ✓
Competition
8.1M 2.67M
33%	Payroll	Deduc(on	
Par(cipa(on	Rate	
(America’s	Chari(es)
Reach	10%	of		
Working	Professionals	
(U.S.	Census	Bureau)
Business Model
32.4	Weighted	Average	
of	Annual	Pay	Periods	
(U.S.	Bureau	of	Labor	Sta(s(cs)
$43,302,600	Five	Year	Annual	Revenue	Projec1on*
*Based	on	charging	a	flat	fee	of	$0.50	per	transac(on
AnnualRevenue
$0
$7,000,000
$14,000,000
$21,000,000
$28,000,000
$35,000,000
$42,000,000
$49,000,000
$56,000,000
$63,000,000
$70,000,000
Total Employees
0 1,000,000 2000000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000
25% Participation 33% Participation 40% Participation
Participation Impact
On Revenues
PARTNERSHIPS
human resource solutions
BUSINESSES
target companies directly
EDUCATION
increase participation
- Home	Depot	
- GAP	
- ExxonMobil	
- CarMax	
- Johnson	&	Johnson	
- Boeing
- Payroll	Fulfillment	Firms	
- Paychex	
- Intuit	
- Accoun(ng	Firms	
- PriceWaterhouseCooper	
- Grant	Thornton	
- Human	Resource	
Management	Sogware	
- PeopleSog	
- ADP
- According	to	America’s	
Chari6es,	33%	of	
employees	par(cipate	in	
payroll	deduc(on	
dona(on	programs.	
- With	proper	educa(on	
and	unlimited	non-profit	
selec(ons,	we	hope	to	
increase	par(cipa(on	
beyond	this	benchmark.
Growth Strategy
*Joe	Brihain,	a	One	Dona(on	advisor,	has	connec(ons	to	large	employers	and	experience	implemen(ng	Human		
		Resource	Informa(on	Systems	across	mul(ple	plaEorms.
Ross	Treakle	-		CEO	
Ross	is	an	Account	Execu(ve	and	Email	Specialist	for	The	Tombras	Group	in	Knoxville,	Tennessee.	
He	works	with	clients	ranging	from	Farm	Bureau	Insurance	to	Daimler	Trucks	of	North	America.
Stuart	Epperson	Jr.	-	CMO	
Stuart	is	the	Owner	&	Founder	of	The	Truth	Network	which	operates	15	radio	sta(ons.	Stuart	
serves	as	a	board	member	for	the	Na(onal	Religious	Broadcasters	Associa(on,	Persecu(on	
Project	Founda(on,	and	the	Agathos	Founda(on.	
Michael	Pryfogle	-	CTO	
Michael	is	a	Technical	Director	and	Senior	Programmer	for	Design	Sensory	in	Knoxville,	Tennessee.	
Over	the	past	15	years,	he	has	worked	on	hundreds	of	websites	and	dozens	of	mobile	apps.
Graham	Treakle	-		COO		
Graham	started	out	in	the	banking	and	real	estate	business,	then	entered	the	mortgage	finance	
business	ager	the	crash	of	2008.	Graham	also	served	as	COO	for	Lordson	Capital,	a	bou(que	
private	equity	firm.	
Brian	Hemel	-	CCO	
Brian	is	a	Regulatory	Specialist	for	the	Knoxville	U(li(es	Board.	He	is	responsible	for	working	with	
state,	county	and	city	officials	dealing	with	environmental	regula(ons	for	u(lity	projects.
Team
Peter	Marsh	
Peter	is	a	founding	Member	of	Flywheel	Co-working,	a	co-working	innova(on	space	for	
entrepreneurs	and	start-ups.	Peter	is	also	a	co-founder	of	New	Ventures	Club,	a	membership	
based	investment	organiza(on	of	local	entrepreneurs	in	the	Triad	Region	of	North	Carolina.
Nick	Kovacic	
Nick	brings	over	20	years	experience	in	leading	technology	companies.	Co-Founder	of	Defywire,	a	
WDC	based	Mobile	Sogware	Company	and	The	Techtrend	Group	(TTG),	a	Washington,	D.C.	based	
consul(ng	firm.	Seed	investor	in	WebCal	the	first	web	based	calendar	later	sold	to	Yahoo.
Robert	Schmidt	
Robert	moved	to	Washington	DC	in	1961	to	work	for	President	Kennedy.	He	has	thirty-eight	years	
of	experience	in	business	developing	and	opera(ng	companies	in	foreign	and	domes(c	markets	
including	First	Pay	TV	service	in	former	USSR,	First	U.S.	Teleport,	and	Co-Founder	of	C-SPAN.
John	Usedom	
John	is	a	Managing	Partner	at	Original	Strength	Systems.	He	is	an	Entrepreneurial	minded	leader	
with	servant	leadership	mindset	and	a	progressive	background	in	developing	and	growing	B2B	
organiza(ons,	teams	and	rela(onships.
Advisors
Year	1 Year	2 Year	3 Year	4 Year	5
Monthly	
Dona(ons
50,000 300,000 2,000,000 4,000,000 7,209,000
Revenues $300,000 $1.8M $12M $24M $43.3M
Expenses* $1.2M $1.6M $5.2M $8.7M $11.8M
EBITDA -$900,000 $200,000 $6.8M $15.3M $31.5M
*Expenses	are	variable	based	on	key	hires	and	the	(ming	of	investment.
Financial Projections
founders@onedonation.org (336)406-7774
Changing	The	World
At	A	Time

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One Donation connects donors and non-profits to make giving easy.