This document provides an overview of Twitter and best practices for using the platform. It discusses the anatomy of a tweet, including likes, retweets, hashtags and mentions. It also covers creating a Twitter profile, including choosing a handle, profile photo, bio and header image. The document offers tips for building followers, such as promoting your handle everywhere and asking for retweets. It provides guidelines for effective tweeting, including keeping tweets short, using visuals and hashtags. Finally, it discusses analyzing tweet performance using the activity dashboard.

1. Social Media Training
An introduction to Twitter

2. An introduction to Twitter
Overview
o The anatomy of a Tweet
o Create a Twitter Profile
o Twitter Followers
o Tweet – best practice
o Activity dashboard

3. Video
What is Twitter:
https://youtu.be/iee07OAQDRk
Video
What is Twitter:
https://youtu.be/iee07OAQDRk

4. 1. The anatomy of a tweet - Tweeting
A Tweet is an update posted on Twitter. It can contain text,
photos, links, GIFs, and videos. Tweets a limited to 280
characters.

5. 2. The anatomy of a tweet - Replies
Click ‘reply’ to respond to a Tweet. Replying to a Tweet
shows that you’re listening and engaged in the topic.

6. 3. The anatomy of a tweet - Retweets
A Retweet shares someone else's Tweet with the people
who follow you. Click the "Retweet" button twice to share
the Tweet as is. Or click once and add a comment to give
the Retweet context, which is a "Quote Tweet".

7. 4. The anatomy of a tweet - Likes
A like is a simple way to positively acknowledge a Tweet. It
can also be useful to use as a bookmarking tool if you want
to easily find a Tweet again. Tap the heart icon to like a
Tweet and the author will see that you appreciate it.

8. 5. The anatomy of a tweet - Hashtags
A hashtag is any word, or phrase without spaces, beginning
with the "#" symbol. People add hashtags to Tweets to link all
the content related to a given topic. Click on a hashtag to go
directly to the search results for that term. Hashtags that
become very popular are often "Trending Topics".

9. 6. The anatomy of a tweet - Mentions
Bring a Tweet to another person’s attention by including
their @name in your message. You could use it to ask
someone a question, to thank them, or simply to highlight a
piece of content. Use can also Direct Message Tweets
directly to people on Twitter.

10. Twitter
Creating a new profile

11. Profile overview
Twitter Profile explained
1. Your Twitter @name
2. Your profile photo
3. Your bio
4. Your header image
5. Your pinned Tweet

12. Twitter @name
Your @name is your
unique identifier on
Twitter. It can contain up
to 15 characters and
should help people easily
find your business. Your
name (which you can
change as you please)
appears above your
@name (which is
permanent).

13. Profile photo
Choose a profile photo
that visually represents
your business or brand
and fits well in a small
space. This image isn’t
just on your profile page;
it is the icon in every
Tweet you post.

14. Bio
@RossIronfield
Digital and Social Media
Officer @TogetherHousing |
Tweeting about #Ukhousing
Location: Lancashire, UK
Web:
www.togetherhousing.co.uk
You have 160 characters to let
people know what makes your
account special, and why
they should follow you. Include
useful information, such as
what you tend to Tweet about,
your location or business hours,
and a link to your website. Use
a unique link, so you can track
visitors to your site from Twitter.

15. Header image
Consider this your billboard. You can use event photos, feature
products, use a graphic with text, or highlight your work and team.
Swap out this image periodically to spotlight promotions, events,
product news, or just keep things fresh.

16. Pinned Tweet
Keep an important Tweet
at the top of your timeline
by pinning it there. Click on
the “more” option on the
Tweet you want to pin and
select “Pin to your profile
page.” Use this feature to
make sure visitors to your
profile can’t miss your
biggest, latest news.

17. Twitter profile specifications
o The recommended image size for your profile pic is
400x400 pixels; the image will be resized to fit.
o The recommended size for a Twitter header image is
1500x500 pixels. On mobile, it’ll be cropped to a 2:1
aspect ratio.
o Use a GIF or PNG file for vector-based and line art
images.
o For photos, upload a JPG or PNG file.

18. Twitter
Following and Followers

19. Video
Grow Twitter Community:
https://youtu.be/iNT_f932bsc

20. Building followers
When someone follows you on Twitter, they not only opt in
to see your Tweets — they also take actions that provide
value to your business.

21. Top Tips
o Promote your username everywhere! Add a follow
button to your website, include a link to your Twitter
profile in your email signature, and promote it on offline
collateral such as business cards, or store signage.
o Search keywords and hashtags that relate to your
industry and audience. Use them to enter into
conversations and get noticed, and follow influencers
who can help spread the word about your business.

22. Top Tips
o Bring your offline advocates online. Ask your employees to
follow you and Retweet your content. If you partner with
other businesses, arrange to promote each other’s handles.
o Ask for Retweets. When someone Retweets your content,
they’re sharing your business with their networks and your
reach grows exponentially. Be direct, and ask your followers
for their support. Try an incentive: You can offer to release
an exclusive coupon code or offer if a Tweet reaches a
certain number of Retweets.

23. Top Tips
o When attending conferences, events, award
ceremonies, find out the event #hashtag and@mention
relevant accounts (e.g. other colleagues, partner
organisations etc.) Share photos and join conversations
o At launch events, share photos and video clips taken on
your iPhone. @mention attendees and partner
organisations (e.g. MP’s and other VIPs, building
contractors etc.)

24. Top Tips
Use Twitter lists
A list is a curated group of
Twitter accounts. You can
create your own lists or
subscribe to lists created
by others. Viewing a list
timeline will show you a
stream of Tweets from
only the accounts on that
list.

25. Tweet – best practices
Now that you have a growing community, it’s time
to engage with them! Learn what to Tweet, and
how to keep the conversation going.

26. Keep it short
A concise Tweet makes an
impact. Keep each Tweet
focused on one specific
message rather than trying
to communicate multiple
things. You can include a
link to a blog post or
website if you have a
longer message to convey.

27. Use visuals
Adding a bold image, video,
or GIF to your Tweets adds a
touch of personality, and
leads to higher Tweet
engagement rates. In fact,
people are three times more
likely to engage with Tweets
that contain videos and
photos.* Can’t decide which
photo to use? You can
attach up to four photos to a
single Tweet.

28. Incorporate relevant hashtags
Hashtags are a powerful
tool that allow you to
expand your reach and tap
into relevant conversations.
Focus on keywords that are
relevant to your business.
Best practices recommend
using no more than two
hashtags per Tweet.
#UKhousing
#TogetherHousing
#GetOnlineDay
#HousingDay
#DigitalTogether

29. Ask questions and run polls
Asking questions is an
effective way to to interact
with your audience, bring
readers into the
conversation, and
understand people’s
opinions. Tweet open-
ended questions or use
Twitter polls to survey on
specific responses.

30. Curate and connect with Retweets and replies
People love to talk to businesses
directly on Twitter. Be responsive
to any questions, comments,
and criticisms that come your
way. To avoid long exchanges,
switch to Direct Messages to
resolve any complex issues. You
can now include a deep link in
a Tweet that displays a ‘Send a
private message’ call-to-action
button to enable customers to
send you a Direct Message.
Retweeting relevant content
and replying to Tweets are great
ways to maintain a robust Twitter
presence. Positive customer
feedback, helpful articles, and
messages that align with your
business’s authentic voice are all
impactful content to Retweet.
When in doubt, remember this
rule of thumb: your Retweets
reflect back on your business
and should align with your
purpose and values.

31. Video
Engage and maintain a loyal following:
https://youtu.be/MR9rQ6pkm2k

32. Media: video content
Video, Elizabeth House demolition:
https://youtu.be/fw8mkPoodp4

33. Media: Best performing content

34. Tweet Activity Dashboard
Get insights on every Tweet

35. Activity Dashboard
For each Tweet you send,
you can track
o The number of
impressions (people who
have seen it)
o The number of
engagements (people
who interacted)
o The engagement rate
(impressions divided by
engagements)

36. Activity Dashboard
Click on the individual Tweets
to pull up more specifics on
your engagements, such as
the number of:
o Video views
o Link clicks
o Photo or video clicks
o Likes
o Retweets
o Replies
o Detail expands
o Profile clicks

37. Activity Dashboard cont…
o You’ll also be able to see how many of these
engagements you average per day, and how your
engagement rate and number of impressions changes
throughout the month.
o When you learn what resonates with your audience, you
can start Tweeting similar content. This dashboard is a
helpful place to visit when you’re thinking about
planning a content calendar for your Twitter account.

38. Thank you
Ross Ironfield | Digital & Social Media Officer
@RossIronfield