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E X E C U T I V E O V E R V I E W
© 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
Global Prefabricated Modular
Datacenter Forecast 2014-2018
ENTERING THE MAINSTREAM
KEY FINDINGS
ƒƒ Aggregate PFM datacenter revenue reached $1bn in 2013 and is projected to nearly quadruple by 2018 – a five-
year CAGR of 30.1%. Based on preliminary data, the global market for PFM datacenter products surpassed $1.5bn
in 2014, and vendors see a strong pipeline going into 2015.
ƒƒ Don’t mistake a small market for a niche: PFM datacenters are gaining adoption in all industries, with all applica-
tion types and in all sizes – including mission-critical enterprise and colocation facilities.
ƒƒ Growth is not evenly distributed:The majority of the growth is still driven by the delivery of a handful of large proj-
ects typically served by major vendors, rather than by a wider group of smaller projects and vendors. Although
many PFM suppliers reported booming interest from operators, marketing and engineering bandwidth as well
as long initial sales cycles will limit the speed with which independent vendors (that are not part of a bigger and
diverse organization) can expand.
ƒƒ Despite skepticism surrounding their practicality, containerized and custom enclosure-based datacenter form fac-
tors keep dominating the scene. However, their lead is eroding as installations of prefabricated building structures
are accelerating.
ƒƒ North America is the single largest region by sales, but EMEA, driven by some Western European markets plus
deployments in emerging economies, is catching up, partly because a good number of ambitious and capable
suppliers are concentrated in someWestern European countries. In the next phase, we expect APAC to take off and
claim a larger share in 2016 and beyond.
This report provides an analysis of the market size and growth potential of the prefabricated modular (PFM)
datacenter market. Our projections are based on a comprehensive bottom-up market-sizing analysis that
incorporates revenue estimates and forecasts for each of more than 50 competing vendors in this sector.
This report also identifies and examines key market trends impacting the PFM space.
JAN 2015
© 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
451 RESEARCHE X E C U T I V E O V E R V I E W
REPORT SNAPSHOT
TITLE			 Global Prefabricated Modular Datacenter Forecast
			 2014-2018
ANALYST		 Daniel Bizo, Analyst, Datacenter Technologies
RELEASE DATE	 January 2015
LENGTH		 18 pages
ABOUT THIS REPORT
Aggregate prefabricated modular (PFM) datacenter revenue reached $1bn in 2013 and
is projected to nearly quadruple by 2018 – a five-year CAGR of 30.1%. Based on prelim-
inary data, the global market for PFM datacenter products surpassed $1.5bn in 2014,
and vendors see a strong pipeline going into 2015. North America is the single largest
region by sales, but EMEA, driven by some Western European markets plus deployments
in emerging economies, is catching up, partly because a good number of ambitious and
capable suppliers are concentrated in some Western European countries. In the next
phase, we expect APAC to take off and claim a larger share in 2016 and beyond.
This report provides an analysis of the market size and growth potential of the PFM data-
center market. Our projections are based on a comprehensive bottom-up market-sizing
analysis that incorporates revenue estimates and forecasts for each of more than 50
competing vendors in this sector. The report also identifies and examines key market
trends impacting the PFM space.
Global PFM Datacenter Forecast 2014-2018
© 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
TABLE OF CONTENTS
SECTION 1: EXECUTIVE OVERVIEW	 1
1.1 SUMMARY: A TECTONIC SHIFT IN DATACENTER TECHNOLOGY – AT LAST  .   .   .   . 1
Figure 1: Aggregate PFM Revenue Forecast (2013-2018) .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
1.2	METHODOLOGY .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 3
SECTION 2: SECTOR DEFINITION	 4
SECTION 3: PFM DATACENTERS SPREAD ALL OVER	 5
3.1	 FORM FACTORS: ALL SHAPES AND SIZES .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 5
3.1.1 Containerized and Custom-Enclosure Datacenters .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 5
Figure 2: Containerized/Enclosure-Based PFM Datacenter Revenue Forecast
(2013-2016) .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6
3.1.2 Prefabricated Building Structures .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 7
Figure 3: Building Structure-Type PFM Datacenter Revenue Forecast (2013-2016) .  .  . 7
3.1.3 Micro-Modular Datacenters . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.2	 NO REGION WILL BE LEFT BEHIND .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 9
Figure 4: Geographical Breakdown of PFM Datacenter Sales, 2014  .   .   .   .   .   .   .   .   .   .  11
3.3 IT’S NOT TOO LATE TO JOIN THE PARTY – OR LEAVE IT .   .   .   .   .   .   .   .   .   .   .   .   .  11
SECTION 4: MARKET GROWTH DRIVERS & INHIBITORS	 13
4.1 DRIVERS .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   .   . 13
4.2 INHIBITORS  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14
SECTION 5: CONCLUSION & RECOMMENDATIONS	 15
5.1 RECOMMENDATIONS TO VENDORS . . . . . . . . . . . . . . . . . . . . . . 16
SECTION 6: APPENDIX: VENDOR LANDSCAPE	 17
Figure 5: PREFABRICATED MODULAR DATACENTER SUPPLIERS AND PRODUCTS  .   .   . 17
© 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
451 RESEARCHE X E C U T I V E O V E R V I E W
ABOUT 451 RESEARCH
451 Research is a preeminent information technology research and advisory
company. With a core focus on technology innovation and market disruption,
we provide essential insight for leaders of the digital economy. More than 100
analysts and consultants deliver that insight via syndicated research, advisory
services and live events to over 1,000 client organizations in North America,
Europe and around the world. Founded in 2000 and headquartered in New
York, 451 Research is a division of The 451 Group.
© 2015 451 Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of
this publication, in whole or in part, in any form without prior written permission is forbidden. The
terms of use regarding distribution, both internally and externally, shall be governed by the terms
laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained
herein has been obtained from sources believed to be reliable. 451 Research disclaims all warran-
ties as to the accuracy, completeness or adequacy of such information. Although 451 Research may
discuss legal issues related to the information technology business, 451 Research does not provide
legal advice or services and their research should not be construed or used as such. 451 Research
shall have no liability for errors, omissions or inadequacies in the information contained herein or for
interpretations thereof. The reader assumes sole responsibility for the selection of these materials to
achieve its intended results. The opinions expressed herein are subject to change without notice.
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451 Research - Global Prefabricated Modular Datacenter Forecast - Exec Summary

  • 1. E X E C U T I V E O V E R V I E W © 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED. Global Prefabricated Modular Datacenter Forecast 2014-2018 ENTERING THE MAINSTREAM KEY FINDINGS ƒƒ Aggregate PFM datacenter revenue reached $1bn in 2013 and is projected to nearly quadruple by 2018 – a five- year CAGR of 30.1%. Based on preliminary data, the global market for PFM datacenter products surpassed $1.5bn in 2014, and vendors see a strong pipeline going into 2015. ƒƒ Don’t mistake a small market for a niche: PFM datacenters are gaining adoption in all industries, with all applica- tion types and in all sizes – including mission-critical enterprise and colocation facilities. ƒƒ Growth is not evenly distributed:The majority of the growth is still driven by the delivery of a handful of large proj- ects typically served by major vendors, rather than by a wider group of smaller projects and vendors. Although many PFM suppliers reported booming interest from operators, marketing and engineering bandwidth as well as long initial sales cycles will limit the speed with which independent vendors (that are not part of a bigger and diverse organization) can expand. ƒƒ Despite skepticism surrounding their practicality, containerized and custom enclosure-based datacenter form fac- tors keep dominating the scene. However, their lead is eroding as installations of prefabricated building structures are accelerating. ƒƒ North America is the single largest region by sales, but EMEA, driven by some Western European markets plus deployments in emerging economies, is catching up, partly because a good number of ambitious and capable suppliers are concentrated in someWestern European countries. In the next phase, we expect APAC to take off and claim a larger share in 2016 and beyond. This report provides an analysis of the market size and growth potential of the prefabricated modular (PFM) datacenter market. Our projections are based on a comprehensive bottom-up market-sizing analysis that incorporates revenue estimates and forecasts for each of more than 50 competing vendors in this sector. This report also identifies and examines key market trends impacting the PFM space. JAN 2015
  • 2. © 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED. 451 RESEARCHE X E C U T I V E O V E R V I E W REPORT SNAPSHOT TITLE Global Prefabricated Modular Datacenter Forecast 2014-2018 ANALYST Daniel Bizo, Analyst, Datacenter Technologies RELEASE DATE January 2015 LENGTH 18 pages ABOUT THIS REPORT Aggregate prefabricated modular (PFM) datacenter revenue reached $1bn in 2013 and is projected to nearly quadruple by 2018 – a five-year CAGR of 30.1%. Based on prelim- inary data, the global market for PFM datacenter products surpassed $1.5bn in 2014, and vendors see a strong pipeline going into 2015. North America is the single largest region by sales, but EMEA, driven by some Western European markets plus deployments in emerging economies, is catching up, partly because a good number of ambitious and capable suppliers are concentrated in some Western European countries. In the next phase, we expect APAC to take off and claim a larger share in 2016 and beyond. This report provides an analysis of the market size and growth potential of the PFM data- center market. Our projections are based on a comprehensive bottom-up market-sizing analysis that incorporates revenue estimates and forecasts for each of more than 50 competing vendors in this sector. The report also identifies and examines key market trends impacting the PFM space.
  • 3. Global PFM Datacenter Forecast 2014-2018 © 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED. TABLE OF CONTENTS SECTION 1: EXECUTIVE OVERVIEW 1 1.1 SUMMARY: A TECTONIC SHIFT IN DATACENTER TECHNOLOGY – AT LAST . . . . 1 Figure 1: Aggregate PFM Revenue Forecast (2013-2018) . . . . . . . . . . . . . . . . 2 1.2 METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 SECTION 2: SECTOR DEFINITION 4 SECTION 3: PFM DATACENTERS SPREAD ALL OVER 5 3.1 FORM FACTORS: ALL SHAPES AND SIZES . . . . . . . . . . . . . . . . . . . . 5 3.1.1 Containerized and Custom-Enclosure Datacenters . . . . . . . . . . . . . . . . 5 Figure 2: Containerized/Enclosure-Based PFM Datacenter Revenue Forecast (2013-2016) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3.1.2 Prefabricated Building Structures . . . . . . . . . . . . . . . . . . . . . . . . . 7 Figure 3: Building Structure-Type PFM Datacenter Revenue Forecast (2013-2016) . . . 7 3.1.3 Micro-Modular Datacenters . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3.2 NO REGION WILL BE LEFT BEHIND . . . . . . . . . . . . . . . . . . . . . . . 9 Figure 4: Geographical Breakdown of PFM Datacenter Sales, 2014 . . . . . . . . . . 11 3.3 IT’S NOT TOO LATE TO JOIN THE PARTY – OR LEAVE IT . . . . . . . . . . . . . 11 SECTION 4: MARKET GROWTH DRIVERS & INHIBITORS 13 4.1 DRIVERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 4.2 INHIBITORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 SECTION 5: CONCLUSION & RECOMMENDATIONS 15 5.1 RECOMMENDATIONS TO VENDORS . . . . . . . . . . . . . . . . . . . . . . 16 SECTION 6: APPENDIX: VENDOR LANDSCAPE 17 Figure 5: PREFABRICATED MODULAR DATACENTER SUPPLIERS AND PRODUCTS . . . 17
  • 4. © 2015 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED. 451 RESEARCHE X E C U T I V E O V E R V I E W ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group. © 2015 451 Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warran- ties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. New York 20 West 37th Street, 6th Floor New York, NY 10018 Phone: 212.505.3030 Fax: 212.505.2630 San Francisco 140 Geary Street, 9th Floor San Francisco, CA 94108 Phone: 415.989.1555 Fax: 415.989.1558 London Paxton House (5th floor), 30 Artillery Lane London, E1 7LS, UK Phone: +44 (0) 207 426 0219 Fax: +44 (0) 207 426 4698 Boston 125 Broad Street, 4th Floor Boston, MA 02109 Phone: 617.275.8818 Fax: 617.261.0688