Why should a brand become a publisher? How does a brand become a publisher? What are the benefits? What kind of content? Why? The questions and queries are endless. Brand publishing is a still ambiguous, rapidly changing 21st century phenomenon that has its reluctant opponents as much as it does its optimistic proponents. But our take on it is simple. The brands of today have to learn to be the publishers of tomorrow. The current infotech climate is awash with devices, apps, websites and multi-dimensional platforms from games to eReaders that, if used effectively, can promise greater reach. And as we all know, reach drives growth so in order to kick off that time-tested formula for success brands need to bypass the trappings of traditional media and its present day shortcomings by learning to become publishers and by doing what good publishers do best: publish high quality, captivating content.