Branded content publishers often experience an early crisis in confidence when still new to the storytelling ballgame. And why wouldn't they? A mere 30% of B2B marketers feel their content marketing strategy is effective and 55% of them don't even know what a genuine success looks like.

1. AmIhavingan
impact?RosettaBrandhastheright
answertotherightquestion.

2. Brandedcontentpublishersoftenexperience
anearlycrisisinconfidencewhenstillnewto
thestorytellingballgame.Andwhywouldn’t
they?
AmeAmere30%ofB2Bmarketersfeeltheir
contentmarketingstrategyiseffectiveand
55%ofthem don’tevenknowwhatagenuine
successlookslike.
Butwedo.RosettaBrandknowshowtolaythe
groundworkforapracticeandstrategythat
produceshighqualitycontentthatdrives
engagementontherightplatform attherighttime.
Herearesomeofthethingsthatmakeourcontent
audittherightoneforyou.
Am Ipublishingthekindof
brandedcontentIshouldbe?
Isthisreallyworking?

3. Brandedcontentpublishersoftenexperienceanearly
crisisinconfidencewhenstillnewtothestorytelling
ballgame.Andwhywouldn’tthey?
Amere30%ofB2Bmarketersfeeltheircontentmarketing
strategyiseffectiveand55%ofthem don’tevenknow
whatagenuinesuccesslookslike.
WWeavoidthefussandfrillsbygettingrighttothemeatof
it.Highqualitycontentdrivesengagementbybeing
Andwehelpyoudothisbyshowingyouhowtodoallthe
thingsthatachievejustthat,likepublishingathought
leadershipbookthatchangesthewayweseeandthink
aboutaspecificindustry,ordevelopinganhonestand
meaningfulonlineblogtostartadialoguewithcustomers.
engaging,compelling,captivating,inspirationalandrelevant.
Brandedcontentpublishersoftenexperienceanearly
crisisinconfidencewhenstillnewtothestorytelling
ballgame.Andwhywouldn’tthey?
Amere30%ofB2Bmarketersfeeltheircontentmarketing
strategyiseffectiveand55%ofthem don’tevenknow
whatagenuinesuccesslookslike.
WWeavoidthefussandfrillsbygettingrighttothemeatof
it.Highqualitycontentdrivesengagementbybeing
Andwehelpyoudothisbyshowingyouhowtodoallthe
thingsthatachievejustthat,likepublishingathought
leadershipbookthatchangesthewayweseeandthink
aboutaspecificindustry,ordevelopinganhonestand
meaningfulonlineblogtostartadialoguewithcustomers.
Weknow highqualitywhenweseeit

4. Here’sthethingaboutbrandedcontent
publishing:
Siphoningofftime,energy,effortandcarecanbe
costlywhenitcomestobrandaffinity.Ifyou’re
goingtopublishhighqualitycontent,yououghtto
doitwell.
CustomerexperiencesuCustomerexperiencesufferswhenconfrontedwith
mediocrecontentthatwouldratherimposea
sales-drivenagendaasopposedtoconnectwith
anaudience.
Oneoftheveryfirstthingswedoishelpyou
determinewhatyoucoulddotoimprove.
it’salotharderthanitseems.
Whatisn’tworkinganymore?
Areyoudoingallthatyoucould
betoincreaseyouroutreach?
RosettaBrandstopsatnothingtofashiona
strengthfrom aweakness.
?
Wehelpyouavoidmistakesthatotherswon’t

5. Havingatop-tierarsenalofcontentisn’tenough.
Brandedcontentpublishersareattheirbestwhen
theyknowwhattodowiththatneweBookorthat
groundbreakingarticle.
FFrom AmazontoyoureCommercestoretoyour
brandedappwithpurchasesattheswipeofan
iPhone,knowinghowandwhentouseamajor
digitalsaleschannelishalfthebattle.
RosettaBrand’sbreadthofexperienceand
expertisemeansweknowhowtodetermineand
definetherightcircumstancesfrom whichto
makeyourmarkasabrandedcontentpublisher.
WewanttoseeyoureNewsletters,articles,case
studies,eBookseriesandmorehavethekindof
impacttheyweremadefor.
There’satimeandplaceforeverything

6. www.rosettabrand.com
CONTACTUS
www.rosettabrand.com
CONTACTUS