Maria Giudice: "Remaking the Making Company" Enterprise UX 2016 • June 9, 2016 • San Antonio, TX, USA http://2016.enterpriseux.net

1. MARIA GIUDICE, VP EXPERIENCE DESIGN
Remaking the Making Company

2. MARIA GIUDICE, VP EXPERIENCE DESIGN
Remaking the Making Company

3. INDUSTRY IS EVOLVING
CUSTOMER NEEDS ARE CHANGING
FROM TRANSACTIONS TO RELATIONSHIPS
THE TIME FOR
CHANGE IS NOW

4. CHANGE IS A
TEAM SPORT
LEADERSHIP TEAM WAS READY
AUTHORITY — DESIGN IN LEADERSHIP POSITION
CLEAR THE PATHWAY TO DRIVE CHANGE
TRUST THE PROCESS, BUT GAIN SOME QUICK WINS

5. NO TIME
FOR POLITICAL
BULLSHIT
SAY WHAT YOU MEAN
MATURE DIRECTNESS
WALK THE TALK
HTTP://GIVEASHIT.INFO/

6. TRAVEL THE WORLD
LISTENING TOUR
HANG OUT WITH THE TEAM
TELL ME YOUR STORY
TREAT EVERY
PROBLEM LIKE A
DESIGN PROBLEM

7. IMBALANCE OF POWER ON PRODUCT TEAMS
FRAGMENTED ACCESS TO CUSTOMERS
QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE
DEFINE THE
KEY PROBLEMS

8. COMPANY SILOS INHIBIT INNOVATION

9. BUST THE SILOS; ADOPT A FEDERATED MODEL

10. BE INCLUSIVE
BUST THE SILOS; ADOPT A FEDERATED MODEL

12. FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES

14. BUILD
COMMUNITY

16. CHANGE YOUR
MINDSET
Design is an active verb

18. TEACH TO
FISH

20. Design’s Coming Out Party

24. The X Summit was an inspiring
and affirming event stamping
the arrival of the Experience
era at Autodesk.”
“

26. FOCUS ON
CUSTOMERS
Make Autodesk the most customer centric
company in the world

28. Design is about being in service to others
PEOPLE NOT USERS

29. USER

31. AMPLIFY & SCALE
WHAT’S WORKING
Big Bang Answer Day
Customer Days at Autodesk

33. CONNECT
EXPERIENCES

35. VXD HACKATHON 2 DAYS, 13 LOCATIONS
OVER 100 PEOPLE

37. CONNECTED X

39. Create products and services that people will love
SHIP QUALITY

40. MVP

41. METAPHOR COURTESY OF HAPPY STARTUP

43. M♥EWhen we build valuable, easy to use products with
the highest degree of craft, we achieve the quality
that inspires love.

45. Valuable
Easy to Use Well Crafted
IN COLLABORATION WITH COLLEAGUES FROM FACEBOOK

47. FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES

48. ORG LOOKS
LIKE THIS NOW
?

50. I feel more connected than ever to my
fellow designers—inspired to make change
and take on new challenges—and motivated
to dig in and get some lovable sh*t done.”
“

51. THANKS!