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Fredrik Matheson
Enterprise UX 2016
8 June 2016
First-time users, longtime strategies
Why Parkinson’s Law is making you less effective at work – and how to design a fix.
Figuring out available dates • Finding a time when everyone can
meet • Finding the most efficient flights paths and times
Booking hotels • Finding a car to take you to your destination
Saving receipts • Scanning receipts • Producing expense reports
Approving expense reports • Keeping your business credit card
trim • Budgeting project purchases • Following up on
expenditures • Ordering business cards • Onboarding new team
members • Manually adding users to your shadow IT • Updating
credit card details for the SaaS you use • Negotiating contracts
for new tools • Following up on invoices you’ve approved
Sunsetting old tools • Monitoring project progress • Listening in
on the grapevine • Gathering, preparing, analyzing data
Den britiske marinen, 1914
1914 1928 Change
Capital ships in commission 62 20 – 67.74%
Officers and men in Royal Navy 146 000 100 000 – 31.50%
Dockyard workers 57 000 62 439 + 9.54%
Dockyard officials and clerks 3 249 4 558 +40.28%
Admiralty officials 2 000 3 569 +78.45%
Royal British Navy ships and staff
Admiralty officials
1914 1928 1935 1954
2 000 3 569 8 118 33 788
Tittel
Colonial house – færre kolonier, mer å gjøre
1935 1939 1943 1947 1954
372 450 817 1 139 1 661
Colonial Office officials
C. Northcote Parkinson
x
Everyone wants a helping hand but no one wants to surrender power
Everyone wants a helping hand but no one wants to surrender power
Everyone wants a helping hand but no one wants to surrender power
Parkinson’s law
Work expands so as to fill
the time available for 

its completion.
Ronald Reagan, 1981
– Government is not the solution
to our problems; government is
the problem.
MemexMemex
Mother of all demos, 1968
IBM 360IBM 360
Xerox AltoXerox Alto
Tesler’s Law on the Conservation of Complexity
“Every application has an
inherent amount of
irreducible complexity.
Tesler’s Law on the Conservation of Complexity
“Who will have to deal with it?
the user, the application
developer, or the platform
developer?
Tools
Users System
Who shoulders the burden?
Tesler’s law
Tesler’s law
“One cannot reduce the
complexity of a task.
“One can only shift the burden.
Tesler’s Law, simplified
Tools
Users System
Who shoulders the burden?
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Who shoulders the burden?
Tools
Users System
Tesler’s law
Teslers law in practice
Who shoulders the burden?
Tools
Users System
Who shoulders the burden?
Tools
Users System
Tesler’s law
Teslers law in practice
Who shoulders the burden?
Tools
Users System
Who shoulders the burden?
Tools
Users System
Tesler’s law
Source: https://www.nngroup.com/articles/stagnating-expertise/
GOALWHY
WHO
HOW
WHAT
SPECIFIC
MEASURABLE
ACTIONABLE
REALISTIC
TIME-BOUND
RELEVANTTHEORY
Model developed and visualized by Moquan Chen at Bekk Consulting
GOALWHY
WHO
HOW
WHAT
RELEVANTTHEORY
Model developed and visualized by Moquan Chen at Bekk Consulting
GOAL
RELEVANTTHEORY
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
CUSTOMER PROFILE
HOW
WHAT
WHY
Model developed and visualized by Moquan Chen at Bekk Consulting
RELEVANTTHEORY
Jobs
Pains
Gains
Features
Pain
relievers
Gain
creators
VALUEMAP
CUSTOMERPROFILE
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
HOW
VALUE MAP
CUSTOMER PROFILE
WHY
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
CUSTOMER VALUE
VALUE MAP
CUSTOMER PROFILE
BUSINESS VALUE
Model developed and visualized by Moquan Chen at Bekk Consulting
GOAL
VALUE MAP
CUSTOMER PROFILE
BUSINESS VALUE
CUSTOMER VALUE
DRAFT
User Friendliness.Learn
Stakeholders New customers
Scale Average time to learn, how to do 10 defined tasks
Past [jan. 2016] 180 min
Goal [jan. 2017] 30 min
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL
CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE
VISIONSTRATEGY
HYPOTHESIS
Model developed and visualized by Moquan Chen at Bekk Consulting
DRAFT
GOAL1st
PROBLEM-SOLUTION FIT
CUSTOMER VALUEVALUE MAP CUSTOMER PROFILE BUSINESS VALUE
2nd
PRODUCT-MARKET FIT
3rd
BUSINESS MODEL FIT
Model developed and visualized by Moquan Chen at Bekk Consulting
fredrik.matheson@bekk.no
@movito
Thanks!

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