Mark Templeton: "Creating a Legacy: the Ultimate Experience" Enterprise UX 2017 • June 8-9, 2017 • San Francisco, CA, USA http://2017.enterpriseux.net

1. Creating a legacy: the ultimate experience
Mark Templeton
Former President & CEO, Citrix
@markbtempleton

4. Justin Hayward
Graeme Edge
John Lodge

5. legacy
: of, relating to, or being a previous or outdated
computer system
: a gift of money or other personal property
: something transmitted by or received from the
past
: a gift of experience with lasting impact
leg·a·cy
ˈle-gə-sē

6. authentic human outcomes

8. NCSU
Design

9. NC State University, College of Design, 1975

11. Certificate of
Design Thinking

12. Hamlin
Companies
UVa
Darden
Wood
products
Software
solutions
NCSU
Design

13. Citrix
VP, Marketing
1995

14. $0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$0
$400
$800
$1,200
$1,600
$2,000
$2,400
$2,800
$3,200
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
AdjustedEPS
Revenue($M)
Remote
Access
Virtual
Workplace

16. 10
1. Smart, proactive digital assistant
2. New devices need new metaphor
3. Voice commands & input/output
4. Use of multiple purpose-fit devices
5. Continuity across locations
6. Boundary-less collaboration
7. Eyes-only secure info sharing
8. Context aware security
9. Back-end resiliency and scale
10. Enable business & human outcomes
ideas
& beliefs

17. People should be
able to work
and play from
anywhere
Live better.
Work better.

18. $0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$0
$400
$800
$1,200
$1,600
$2,000
$2,400
$2,800
$3,200
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
AdjustedEPS
Revenue($M) Mobile
Workstyles
web
apps
web
collaboration
document
cloud
Remote
Access
Virtual
Workplace
virtual
desktop
Revenue EPS

19. $0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$0
$400
$800
$1,200
$1,600
$2,000
$2,400
$2,800
$3,200
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
AdjustedEPS
Revenue($M)
Revenue EPS

21. DiscoveryFeature
Specs
Design
Cleanup
Implementation Ship
1 2 3 4 5
Development Process – circa 2008

23. Author of
“Understanding Your
Users”
Built the Citrix Customer
Experience team from 1
to 300+ in 6 years
Catherine Courage
VP, Commerce User Experience, Google
Enterprise UX focus for
15+ years
Talent, vision
& leadership

26. Accelerate
Consumerization
Power Cloud
Services
Unite as
‘One Citrix’
Create
amazingly
productive
experiences
for
businesses
& people
Strengthen
our position
of “any-ness”
in alignment
with
customers &
partners
Ramp direct
customer-
touch
capacity,
effectiveness
& routes to
market
Drive the
efficiency &
growth of
cloud-
delivered
services
Evolve our
culture to
embrace
holistic
design
thinking in
everything
we do
Prioritize
strategic
integration to
drive simpler
is better
diferentiation
Build for
scale in
people,
process &
continuous
improvement

28. Empathy
customer
experience
Work is not a place
Create human outcomes
Culture
employee
experience
Integrity & Conviction
Respect & Humility

29. CX
UX
Competitive
Differentiator
UX
Table
Stakes

30. Give a gift that outlives the
knowledge of who created it
The Ultimate Experience

31. ;-) Smile
Passion
Optimism

32. “You can't go wrong
Wherever you go
Whatever you do
Whatever you say
Say, say, say
Say it with love.”

33. Stay well!
@markbtempleton