This document provides an overview of chapters in a guide about Facebook advertising. It discusses how social media marketing and Facebook advertising can be used to reach targeted customers. It outlines advertising options on Facebook like pages, ads, events and how to create campaigns. Later chapters provide tips on improving ad performance and using other Facebook features for marketing like groups, posts and plugins. The goal is to teach businesses how to effectively use Facebook to promote their brand and products.

1. How You Can
Reach Millions
of Targeted
Customers
Introduction to the
Facebook
Advertising Guide
DigPublish©

2. Social Media MarketingFeatured in Chapter 2
What is Social Media Marketing and how you can
use it in your business?

3. Facebook AdvertisingFeatured in Chapter 3
What is Facebook
Advertising?
What advertising options
are available?
What are the Facebook
Presence Options for your
business?

4. Facebook Advertising CampaignFeatured in Chapter 4
Running your first
Facebook Advertising
Campaign
How to design your
Facebook Ads?
How to target your Ads?
Effective Facebook Ad
pricing

5. Campaign ManagementFeatured in Chapter 5
How to use the Facebook Ads Manager and create & report
campaign results.

6. Effective Landing PagesFeatured in Chapter 6
How to create better landing pages for your Facebook and
other online advertising campaigns.

7. Facebook PagesFeatured in Chapter 7
What are Facebook
Business Pages?
Creating a Facebook Page
for Your Business
Advertising your Facebook
Page
Using Facebook Insights

8. Facebook OffersFeatured in Chapter 8
What are Facebook Offers?
How you can create a
Facebook Offer
How to use Facebook
Offers for your Business?

9. Facebook News Feed AdsFeatured in Chapter 9
What is Facebook News
Feed Advertising?
How to create a News Feed
Ad for your business?
Facebook News Feed Ad
samples

10. Facebook GroupsFeatured in Chapter 10
How to create a
Facebook Group?
How to advertise your
Facebook Group?
Using Groups in your
business marketing.

11. Facebook EventsFeatured in Chapter 11
What are Facebook Events
and how to use them in
your marketing?
Creating your first
Facebook Event
Advertising your Events

12. Facebook PlacesFeatured in Chapter 12
Creating and advertising your own Facebook Places.

13. Facebook NotesFeatured in Chapter 12
What are Facebook Notes
and how to use them in
your marketing?
Creating and advertising
Facebook Notes

14. Facebook BadgesFeatured in Chapter 14
Creating your own Facebook Badges.

15. Facebook Social PluginsFeatured in Chapter 15
What are Facebook Social
Plugins and how to use
them in your marketing?
Creating the Facebook
Like button
How to use Facebook
Social Plugins on your
website or blog

16. Improving Ad PerformanceFeatured in Chapter 16
Learn simple techniques
how to improve your
Facebook Ad performance.
How to write effective
Facebook Ads and avoid
costly mistakes?
Lots of great Facebook
Ad samples!

17. Now You Know
You Too Can
Reach Millions
of Targeted
Customers
This Book Will Show You
How.
DigPublish©
Facebook Advertising Guide is available here