1. Bongkotratana (Rose) Sathaporn
27 Seri 4 Soi 11, Rama Nine Road 43 Suanlung,
Bangkok 10250 THAILAND
Email: rosesathaporn@yahoo.com
rosesathaporn@gmail.com
Tel: +66 (0) 81 8491069
Personal information:
Thai National, daughter of a former career diplomat. Fluent in English having lived more
than 15 years overseas in the United States and Europe.
Profile:
• Twenty plus years international business development and marketing experience in both
start-up businesses and providing new marketing edge to matured companies.
• Strong commercial appreciation and understanding of company finance and budget
controls. Proven people management and leadership skills. A strong and dependable team
member. Strong relationship and communication skills.
• Highly motivated and committed to meeting deliverables.
• Extensive network of contacts and a thorough understanding of Thailand economy
including tourism, real estate and investment trends.
Career summary:
• A business development, marketing and communications specialist with extensive
network of contacts. In-depth experience in Business Development, Marketing and
Operations Strategies, Branding, Public Relations, Customer Retention Management,
Promotions and Events management, having worked in major hotels, advertising,
publishing, insurance companies and schools in Thailand.
Employment History:
Company: Euromonitor International Inc. Current
Title: County Analyst
Providing insights for strategic and tactical planning with specialist industry
knowledge and in-country research expertise. Euromonitor International is the
world’s leading provider of global market intelligence. The company has been
established for over 35 years and has offices in Chicago, London, Dubai, Vilnius,
Cape Town, Shanghai, Singapore and now Santiago, Chile. Apart from 450
permanent staff worldwide, Euromonitor employs over 600 research analysts in the
field in each of the countries it reasearches.

2. Main responsibilities:
• Involve in all aspects of the research process, from personal visits to stores, to
secondary source information-gathering, trade interviewing, report-writing and data
analysis for Food, Non-food and Beverage Packaging, Toys and Games, Home &
Garden, Personal Accesories & Eyewear and Luxury industries.
• Regular contact with leading companies, government agencies and trade
organisations.
• Accessing and analyzing available published material
• Conducting trade interviews with leading players, manufacturers to obtain both
qualitative & quantitative information and reporting key insights
• Estimate market sizes & shares of leading players and forecast growth
Completed projects:
• Travel & Tourism 2010
• Non-Alcoholic Drinks 2011, 2012, 2013, 2014
• Alcoholic Drinks 2011, 2012, 2013, 2014
• Tobacco 2011, 2012, 2013
• Hot Drinks 2013
• Consumer Health 2013, 2014
• Consumer Appliance 2013, 2014
• Packaged Food 2011, 2012, 2013, 2016
• Consumer Electronics 2014
• Consumer Food Service 2014
• Home Care 2014
• Beauty and Personal Care 2014
• Retailing 2014
• Packaging 2014
• Hygiene and Tissue Care 2014
• Pet Care 2015
• Toys & Games 2015
• Luxury Goods 2015
Also worked with Euromonomitor’s Custom Research Solutions teams, providing
customised, cost effective, strategic business intelligence solutions tailored to meet clients
exact requirements.
Projects completed include:
• Consumer electrics
• Retail
• Extended warranty (automobile)
• Transportation
• Food
• Distribution network
• Commercial vehicle lubricants
• Financial service provider

3. Company: Khonthai Foundation July 2012- April 2013
Title: Director and Secretary to the Board of Directors of the Foundation
Working towards sustainable development and the social well-being of Thailand
a foundation established for “KhonThai’ or Thai people to have awareness,
understanding and participation in the action to fix the problem in Thailand. And to
strengthen the factors that affect the well-being of our society.
Major achievements:
• Facilitated and coordinated the mechanism to listen to the people of Thailand in a
systematic and thorough way, “Khonthai Monitor”, Thailand’s largest national study,
the primary purpose is to reflect the true voice of the people, measure changes in
quality of life and reflects an overview of the development and to drive long-term
progress of the country.
• Facilitated and coordinated the mechanism connected to the action with projects
leading to hands-on actions of all parts of the society. Two projects that are already
underway are namely
- “The media engine”: a project created in collaboration with various media. To
publish the role of active citizenship of Thai people in various sectors, to inspire and
encourage all people in the society to have a hand in participating in the development
of the country.
-“Our Hands for Better Thailand”: Thailand’s Biggest Street Fair for The Society. A
fair showcasing the collaboration of people involved in social works in a variety of
applications such as social enterprises, volunteering, CSR, entertainment, etc. The aim
of the project is to achieve recognition of the problems of the society and to gain wide
support of all who attended. The fair is also for the people involved in social works to
share knowledge and experiences and connect together for the extension to their
projects.
• Facilitated and coordinated fund raising projects through merchandising,
Main responsibilities:
• Employed as Director and Secretary to the Board of Directors of the Foundation to
facilitate and coordinate in building mechanism to listen and understand the real needs
of the people of Thailand.
• Working together as a coordinator and catalyst with business, government, social
organizations to strengthen the factors that affect the well-being of our society.
• Financial management and budget control.
• Business Development, Marketing and Corporate Communications of KhonThai
Foundation brand.
• Sourcing new retail channels and partners for merchandising of Khonthai product.
Company: DKT International Healthcare (Thailand) Co Ltd March 2009 – July

4. 2011
Title: Business Development and Communications/Deputy Country Manager
Managed the establishment and business development of an international social
enterprise in Thailand An affiliate of DKT International Inc., one of the largest
nonprofit organization providers of family planning and reproductive health products
and services in the developing world.
Major achievements:
• As Business Development and Communications/Deputy Country Manager was fully
involved in the setting up and establishing business license to operate in Thailand,
setting business direction and goal setting of the company
• Successfully achieved company and personal goal to provide quality contraceptive
products and accurate information about family planning and STD/HIV prevention
while becoming a self-sustaining enterprise.
• Developed products from manufacturer to market. Launched one condom brand
‘Tango’ with four varieties, two IUD brands ‘Pregna’ and ‘Inara’ with four varieties,
four brands of oral contraceptive pills ‘B-Lady’, ‘Microlenyn 30 ED’, ‘Microlenyn
ED & Ferrous Fumarate’, and ‘Dailyton’, and ‘Juice’ lubricating jelly brand.
Main responsibilities:
• Business Development, Marketing and Corporate Communications of both
corporations and brands.
• Sourcing new retail channels and partners for distribution of products to target
markets
• Special Projects with NGOs and government agencies to tackle specific social issues.
• Registering new products with Thai FDA and Ministry of Commerce
Company : Phuket International Academy (PIA) August 2008 – February
2009
Title: Chief Marketing Officer
Business Development and Marketing Consultant to set up one of Thailand’s leading
International School. Successfully co-managed the establishment of the new International
school (PIA) to achieve school license and accreditation status from the Ministry of
Education. Laid groundwork for international accreditation status from Council of
International Schools.
Major achievements:
• Successfully co-managed the establishment of a new International School. Fully
involved with the development of the school and project coordination from
construction to handover.
• Assisted in achieving school license and accreditation status from Ministry of
Education.
• Formed policies both administrative and marketing.

5. • Established partnership and friends of the school with local and regional organizations
and authorities, ensuring the sustainability of the school wellbeing. Initiated corporate
rates and invited foreign government grants as added attraction while ensuring the
school will enjoy a steady stream of new students.
Main responsibilities:
• Communications Centre for all public and parents information Student Admissions
and registrations Parent and Public Relations Corporate Communications Business
Development, local and overseas markets.
• Planned and drafted policies for Special Projects (extra revenue), Advertising
campaigns. Publications. Government, Corporate and Community relations.
Company: Central Retail Corporation, Bangkok January 2008 – August 2008
Title: Vice President for Corporate Communications
Restructured Corporate Communications team and strategy for Thailand’s largest retail
management company.
Major achievements
• As Vice President for Corporate Communications, strengthened Central Retail
Corporation (CRC) positioning in the media, with the continual release of news on the
competency of CRC Management team and systems, which will result in CRC is a
preferred choice for our most valued customers, suppliers, and employees.
• Effective communication work process, allocating of limited resources in the best
possible way to ensure higher exposure for CRC's position as the number 1 retailer of
Thailand and emergence of the international retail scene.
• Unity of CRC companies in projecting the same corporate message and manage the
overall communications efforts aim to both internal and external publics.
Main responsibilities:
• Team leadership and performance monitoring of the marketing and public relations
teams in the 10 companies under the group. Media Relations and sourcing of new
communications channels.
• Initiate events especially for brand building and CSR. Drive customer retention and
brand loyalty with CRM programmes. Coordinate and co-organized corporate events
with Central Group, the owning company.
• Drafting of the Crisis Communications plan and communication for adoption.
Company: British International School, Phuket August 2005 – June 2007
Title: Director of Marketing and Business Development
School rebranding, management restructuring and ensuring the sustainability of the
school wellbeing after the changeover from frunchised brand Dulwich International
College to British International School, Phuket.

6. Major achievements:
• Successfully Successfully turned around a crisis of decreased student enrolment
with a growth of 25% instead.
• Established the school as still the preferred boarding schools of Asia. Opened new
markets in Hong Kong, China, Korea, Taiwan, Indochina as well as Thailand.
• Re-established trust after rebranding and management restructuring through
various communication channels used, resulted in an almost 100% retention of
students.
• Established partnership and friends of the school with local and regional
organizations and authorities, ensuring the sustainability of the school wellbeing.
• Initiated extra revenue programmes such as use of facilities during school
holidays, rentals, special projects earning an extra 5 million baht in revenue.
• Lay groundwork for international accreditation status from Council of
International Schools.
Main responsibilities:
• Business Development, local and overseas markets Executive Committee
Secretariat
• Student Admissions and registrations
• Corporate Communications, Parent and Public Relations, Internal and external
events management.
• Special Projects (extra revenue)
• Advertising campaigns and school publications
• Government, Corporate and Community relations. Communications Centre for all
public and parents information
Company: Harrow International School, Bangkok December 2000 – July 2005
Title: Marketing Director
Successfully positioned Harrow into one of the top 5 schools of Thailand. Increased
student enrollment of 200 students in 2000 to 1,200 students over 5 years. And managed
the move of the school to a new location, fully involved from market research, acquiring,
project coordination from construction to hand over.
Major achievements:
• Successfully managed the move of the school to new location, fully involved from
market research, acquiring, project coordination from construction to handover.
• Established partnership and friends of the school with local and regional
organizations and authorities, ensuring the sustainability of the school wellbeing.
• Initiated membership into all foreign chambers of commerce and offered
corporate rates as added attraction while ensuring the school will enjoy a steady
stream of new students.
• Served on the International Schools Association marketing committee and
initiated programmes with Department of Export Promotion and Tourism
Authority of Thailand to make international education in Thailand a major foreign
capital earner.

7. Main responsibilities:
• Marketing and business development, local and overseas markets.
• Marketing Communications including Public Relations. Internal and external
events management.
• Advertising campaigns. Publications.
• Government, Corporate and Community relations.
Company: Krungthai-AXA Insurance Thailand January 2000- October 2000
Title: Public Relations and Promotions Manager
Restructured Corporate Communications team and brand launching of a new life
insurance company in Thailand
Major achievements:
• Successfully launched the AXA brand in the market. Initiated a whole organizational
audit and market survey to write a new business plan for the growing the AXA
business in Thailand
• Established AXA Brand foundations and development in Thailand. Development and
marketing of new insurance products for market.
• Marketing communications, planning and execution of campaigns for both public and
agency.
Public Relations and Marketing Communications at Bangkok leading hotels
(1989-1999)
• Hilton International Bangkok at Nailert Park (now rebranded Nailert Park Hotel)
• Monarch Lee Gardens Hotel (now rebranded as Pullman Silom)
• Rembrandt Hotel and Towers, Bangkok
• Sol Twin Towers, Bangkok (now rebranded as Twin Towers)
• Royal River Hotel Group, Bangkok
Major achievements:
• Revamped communications and promotion strategy, increased revenue by 20%
• Successfully reposition hotel and facilities with new logo and promotional materials
• Initiated 1st
customer loyalty program amongst business hotels to increase corporate
business by 40%.
• Successfully coordinated the opening of the new hotels, launched new restaurants,
special events such as art exhibition, musical and drama events.

8. Main responsibilities:
• Communications, promotion management and marketing of special events and
launches. Advertising campaigns to local and regional markets.
• Managed customer relationships
• Planning and budgeting of sales & marketing revenues and PR, media spending, guest
loyalty campaigns, database management, telemarketing and community services
expenses.
Education:
University of Illinois, Chicago, Illinois, U.S.A. 1988
Bachelor of Science, Business Administration – Management
A degree in Business Administration – Management with training at hotels in Chicago
(Marriot, Holiday Inn). Clerked part-time in a law firm on the patent and registered
trademark
Rangsit University, Bangkok, Thailand 1997
Post Graduate Diploma, Mini MBA Hotel Administration
An intensive 6 month training course for executive/MA minute level staff concerning
all aspects of hotel administration, human resources issues, sales & marketing, return
on investment, etc.
Other:
Board membership:
• British International School Phuket, Executive Committee Secretary
• International Schools Association of Thailand, Member of the Marketing and Public
Relations Subcommittee
• Hotel PR Association of Thailand, Elected Vice President (1997-1999) and served as
honorary advisor to the board of directors.
University lecturer:
Guest lecturer at Bangkok University, Rangsit University, Rajabhat Institute Suan
Dusit and Suan Sunanta.
Communications consultant:
• For the Asian Professional Golf Association in Thailand
• To President of the Diving Schools Association of Thailand
• For the Former Chairman of the board of Video Ezy and CVD Thailand
• For Process Architect Co., Ltd.& Februar Group Thailand
Copy writing:
• English copy writer for Index Living Mall, Mindshare, Lowe Worldwide (Thailand),

9. Far East Advertising, Clicker Creative and Graphic Plus Advertising Companies.
Research paper:
• Commissioned as Country Analyst by Euromonitor International to report on
Thailand Tourism Industry, Retail Industry, Tobacco Industry, Hot Drinks Industry,
Packaged Foods, and Alcoholic Drinks Industry. Euromonitor International is an
independent market research organization with its headquarters in London and the
regional Asia Pacific office in Singapore. The company concentrates mainly on
FMCG markets, such as Food and Drinks, Pet care products, Cosmetics & Toiletries,
amongst others.

10. Far East Advertising, Clicker Creative and Graphic Plus Advertising Companies.
Research paper:
• Commissioned as Country Analyst by Euromonitor International to report on
Thailand Tourism Industry, Retail Industry, Tobacco Industry, Hot Drinks Industry,
Packaged Foods, and Alcoholic Drinks Industry. Euromonitor International is an
independent market research organization with its headquarters in London and the
regional Asia Pacific office in Singapore. The company concentrates mainly on
FMCG markets, such as Food and Drinks, Pet care products, Cosmetics & Toiletries,
amongst others.