1. JOIN US IN THE EVOLUTION OF
THE LOYALTY ECONOMY
WORLDWIDE
PATRICK PALACIOS, APPSOLUTELY/LOYALCOIN FOUNDER AND CEO
2. MY TECH JOURNEY
20 YEARS TELCO AND
SYSTEMS INTEGRATION
5 YEARS IN LOYALTY AND
REWARDS PROGRAMS HEAVY
ANALYTICS AND DEEP
LEARNING AS A MARKETING
TOOL
4. Too Many Cards to Track
Lacks Unification &
Simplification
Simple cash-backs don’t build
a customer relationship and
cash depreciates over time
Consumers stop seeing the
value of the program to join
or continue
I’VE LEARNED THROUGH MY EXPERIENCES…
8. You earned a
reward!
Customers will earn rewards through all types of merchants that will
accept and issue LoyalCoin across different platforms…
9. While having a blockchain point-system is good, there is much more you can do
Blockchain is a PERFECT system for Rewards & Miles
Lufthansa Partners Blockchain Startup
for Travel Apps; Participates in ICO
Singapore Airlines to Launch
Blockchain-Based Loyalty Wallet
11. Proof of Concept - Bistro Group
30% Increase in
Sales on
Average
12. LoyalCoin As a Rewards Token
ADAPTIVE BUSINESS MODELS
LoyalCoin As a Rewards Portal
(Example)
Redeem Earn
13. ICO LESSONS
1. HAVE A CLEAR VISION FOR THE COMPANY AND OFFER SOMETHING
UNIQUE THAT MAXIMIZES AND OPTIMIZES THE USE OF THE
BLOCKCHAIN
NTS REDEEMED ANYTIME, ANYWHERE, EVER
14. MORE THAN 15 MILLION DOLLARS
RAISED
HIT HARD CAP
ICO LESSONS
1. HAVE A CLEAR VISION FOR THE COMPANY AND OFFER SOMETHING
UNIQUE THAT MAXIMIZES AND OPTIMIZES THE USE OF THE
BLOCKCHAIN
464.5916
BTC
5,733,458
XEM
2338.5 ETH
15. 2. HAVE A CLEAR DIFFERENTIATOR / EXPERTISE
TARGET SPECIFIC MESSAGING
LOYALTY VOUCHERS
Top Customers
Top Products
Top Branches
Top Customers per Branch/Online
Store
Top Customers per Product
High, Medium, and Low Spenders
Google Analytics
MERCHANT DASHBOARD
STAND ALONE OR POS INTEGRATED SYSTEM
17. 3. HAVE THE RIGHT PEOPLE AND THE RIGHT PARTNERS
We believe the NEM platform is the most scaleable and
versatile
4000 transactions per second
NEM’s new algorithm Proof of Importance & Catapult
Launch
19. 5. DO A GRASSROOTS CAMPAIGN
Davao City
Manila
Tugegarao
Baguio City
20. 6. KEEP ASKING QUESTIONS AND APPRECIATE FEEDBACK AND BUILD
A COMMUNITY
12,000+ Loyalists
5 Dedicated Local Channels
50,000+
followers
Weekly Video Updates
-Thank Brock Pierce for his Great KeyNote
-Thank the crowd again for making it here
-Once again, I am Patrick Founder and CEO and this is my story of Revolutionizing Loyalty and Rewards.
Before Appsolutely and LoyalCoin I did XYZ and this experience was necessary when starting Appsolutely
As our products and services grew, so did our clients locally and business was doing well.
Here we had - X
Here We Had - Y
Over The Years,
I have learned a lot about the Loyalty and Rewards space and there were many trends that I noticed
Trend 1
Trend 2
Trend 3
It was then I wanted a solution for these issues:
This was My Solution (Next Slide)
I had this vision of LoyalCoin in ________
I wanted to revolutionize the world and without blockchain technology, none of this would have been Possible.
Go Through the LoyalWallet Features:
When we started LoyalCoin, I envisioned our product to have these features:
We wanted the User Experience to be top of the line, learning for our past and improving towards the future.
Throughout our development of LoyalCoin, we learned that other Companies wanted to integrate Blockchain technology with their existing Loyalty Business.
You can See here…. Singapore Airlines is Doing X, Lufthansa is Doing Y
While turning your points into a blockchain system, there is much more you can do.
One of our Clients in the Philippines owed multiple restaurant chains and we pitched to unify their restaurants under one program. We Created the (Next Slide)
We Created the Bistro Card that features prominent restaurants like TGI Fridays, Buffalo Wild Wings, and Denny’s
We realized that if you had 12 restaurants that shared the same loyalty card, the customer had 12 reasons to use the card and will be pulled to the network.
This “Network effect” caused these brands to increase their sales on average. Sort of having your movie on Netflix is not a bad thing even if there are other movies to watch in the platform. Having more people in one platform creates a Bigger pull and that is what we envision LoyalCoin to be. (next slide)
We also wanted LoyalCoin to be a consolidator of successful Rewards Programs like Airline Companies and Department Stores. For this we created a separate business model aside from LoyalCoin as a Rewards Token, and also allowed LoyalCoin to be a Rewards Portal.
So Along with this talk on Loyalty, I wanted to personally share my experiences and lessons when we pushed through with the ICO.
There will always be challenges, but these are the lessons Ive Learned.
#1
#1 Have a Clear Vision
2. HAVE A CLEAR DIFFERENTIATOR / EXPERTISE
3. HAVE THE RIGHT PEOPLE IN THE RIGHT NUMBERS
Go Through the team
New Hires
Thankful for everyone who worked with us. (They played their role and contributed)
3. HAVE THE RIGHT PEOPLE AND THE RIGHT PARTNERS
So originally, we were supposed to be an ERC-20 token, but it was Nigel our former CTO who introduced us to the NEM team and its platform capabilities.
3 Points on NEM in the PPT
Along with Blockchain Partners, it is also important to have Strategic Business Partners as well (Talk about Snipp)
The Next Lesson is the importance of Compliance.
We are thankful for our Government’s Open Approach to Cryptocurrencies and we wanted to have the best personnel to keep us on the straight and narrow
Talk about Ricky
Talk about our application for a BSP License
Do a grassroots campaign,
Engage the community,
Talk about how you wanted this TGE and project to be one of the biggest wealth generation events for the Filipino People who were interested in cryptocurrencies.
6. KEEP ASKING QUESTIONS AND APPRECIATE FEEDBACK AND BUILD A COMMUNITY
We wanted to build a great communication platform and learn from our Audience.
Talk about the investor email. How we listened and did a weekly video update each time
Talk about the Extreme Volatility of Cryptocurrencies as we did our ICO, we debated about a fixed pricing method and a flexible one. We wanted to also reward our Loyal Contributors who came in early and retroactively adjusted their LoyalCoin Amounts
Work Smart,
Be eager to go on such events and meetings, Plan your trips wisely and frequently
Talk about our trips around the world. Every Trip, we learned a lot.
Talk about our Meetups after a each conference.
Be Willing to Adapt
Talk about the 2nd business model and how we learned from some of our clients
Talk about how it requires less licenses and stuff to operate
How its a way for LoyalCoin to Partner with Larger Companies.
One of which being Cebu Pacific (Play Video)
Bring Cebu Pacific on board, (give them a mic)
Ask Them to say a few words and that they’re excited.
One of which being Cebu Pacific (Play Video)
Bring Cebu Pacific on board, (give them a mic)
Ask Them to say a few words and that they’re excited.
And along with our partnership with Cebu Pacific that we would like to announce that you now can download the LoyalWallet as of right now. Paolo will be giving you guys our promotion when you download.
(Next Slide)
And we want everyone to enjoy the Journey, we want Crypto Currencies, Crypto Exchanges, and Crypto Services to prosper and revolutionize the world. So I would like again to welcome you to the Beach Blockchain conference.
