5WPR CEO Ronn Torossian on how to improve your Personal PR using these basic steps.

1. Basic
Steps
to
Improve
Your
Personal
PR

2. Public
Rela+ons
is
For
Everyone
One
of
the
key
methods
of
maintaining
a
successful
image
for
your
business
or
personal
pursuits
is
to
have
a
decent
grasp
of
how
Public
Rela?ons
work.
Managing
Public
Rela?ons
is
an
important
facet
of
several
different
career
fields,
because
many
successful
people
will
at
one
?me
or
another
find
themselves
in
the
public
eye.
This
aFen?on
can
catch
some
by
surprise,
therefore
it
is
a
good
idea
for
anyone
seeking
upward
mobility
to
at
least
learn
some
PR
basics.
By
following
a
few
simple
steps,
even
those
who
seem
to
suffer
from
perpetual
foot-­‐in-­‐mouth
syndrome
can
become
a
Public
Rela?ons
maven.

3. Take
Stock
of
your
Public
Rela+ons
Situa+on
The
first
step
to
improving
the
public
image
of
a
business
or
individual
is
to
perform
a
Public
Rela?ons
Audit.
It
may
sound
complicated
or
even
scary,
but
this
audit
is
basically
a
list
of
pros
and
cons.
To
complete
a
PR
audit,
compile
2
lists:
Things
which
have
the
poten?al
to
help
your
public
image,
and
things
which
have
the
poten?al
to
hurt
it.
AKer
the
informa?on
has
been
organized,
it
can
be
compared
in
order
to
assess
your
Public
Rela?ons
Risk
Factor.
There
is
no
par?cular
scale
to
follow
in
regards
to
how
high
your
risk
factor
may
be.
They
key
is
to
simply
work
on
decreasing
the
items
which
may
have
a
nega?ve
impact.

4. Modera+on
is
Key
Once
you
have
iden?fied
poten?al
Public
Rela?ons
risks,
the
next
step
is
to
work
on
increasing
your
general
appeal
across
the
board.
This
is
useful
for
poli?cians,
business
owners,
and
public
speakers
alike.
In
general,
you
want
to
at
least
appear
to
be
very
“Middle
of
the
Road”
in
your
dealings.
Any
poli?cal
poll
from
the
last
50
years
of
elec?ons
will
show
that
moderate
candidates
do
beFer
across
the
board
in
elec?ons.
Of
course
candidates
who
express
fervent
approval
for
special
interests
will
gain
a
great
deal
of
aFen?on
and
press,
but
they
rarely
get
elected,
why?
The
answer
is
simpler
than
you
might
think.
Human
nature
tends
to
lead
people
to
prefer
leaders
whose
behavior
can
be
easily
predicted.
Being
outwardly
moderate
indicates
to
those
observing
that
you
are
more
considerate,
intelligent
and
trustworthy.

5. Who
Are
You
Trying
to
Impress?
The
third
basic
step
to
maintaining
good
Public
Rela?ons
is
to
iden?fy
your
key
demographic.
This
is
the
group
of
people
you
most
wish
to
aFract
to
yourself
or
your
business.
Certain
demographics
will
be
aFracted
by
certain
behaviors
and
repelled
by
others.
It
is
useful
to
learn
which
issues
and
features
are
important
to
your
target
demographic
and
use
them
to
your
advantage.
Consider
the
current
18-­‐30
year
old
urban
demographic:
This
group,
more
so
than
any
other
is
aFracted
to
representa?on.
They
want
to
know
that
you
not
only
want
to
sell
a
product
or
idea
to
them,
but
also
that
you
consider
their
ideas
and
interests
to
be
a
valid
contribu?on
to
the
culture
at
large,
and
not
simply
things
to
by
laughed
at
and
chalked
up
to
youthful
silliness.
For
the
current
genera?on
this
typically
involves
the
integra?on
of
technology
into
your
business
model.
However,
the
need
for
representa?on
is
not
a
new
facet
of
this
demographic.

6. In
Spike
Lee’s
1989
film
“Do
the
Right
Thing”,
an
Italian-­‐
American
business
owner
opera?ng
in
an
African-­‐American
neighborhood
ends
up
losing
his
restaurant
to
vandalism
that
was
the
direct
result
of
his
refusal
to
acknowledge
that
his
business’s
success
is
due
almost
en?rely
to
the
Black
customers
that
frequent
it.
A
running
theme
throughout
the
film
is
the
idea
of
escala?ng
events,
in
that
several
scenes
which
nearly
became
violent
(and
one
that
did)
could
have
been
avoided
by
simply
acknowledging
the
value
each
group
represented
to
the
other.

7. Managed
Public
Rela+ons
=
Increased
Expecta+ons.
Managing
Public
Rela?ons
can
be
an
incredibly
rewarding
skill
to
master.
Though
tradi?onally
considered
to
be
more
a
part
of
poli?cal
and
big
business
environments,
even
everyday
people
are
increasingly
beginning
to
realize
the
benefits
of
having
a
few
PR
tricks
up
their
sleeves.
By
learning
to
conduct
business
in
a
more
organized
and
image
conscious
fashion,
anyone
can
increase
their
personal
profitability
improve
their
public
image.

8. This
post
was
repurposed
for
distribu?on.
To
read
more
news
and
updates
from
Ronn
Torossian,
go
to
www.ronntorossianupdate.com.