The CEO of 5W PR breaks down the top 6 methods for your business to leverage Social Media PR correctly.

1. The Top Six Social
Media PR Strategies

2. With the internet evolving at speeds faster than light, it’s hard to
keep up with the times. PR techniques that worked perfectly a
decade ago are now outdated. Television ads have nearly
become a thing of the past, and now social media allows people
to share articles and information instantly. A business needs to
be ahead of the game to garner clientele, and nowhere is this
more apparent than in the use of social media for PR.
Here are six quick strategies to make your social media PR
effective:

3. 1. Be brief but exciting.
Many social media sites – Twitter in particular – are fashioned
around short attention spans. Your press releases and public
relations posts have to be short enough for the impatient, and
filled with enough content to be interesting. Meaningful posts
are the ones that are shared on social media. Without content
that strikes a chord with readers and potential clientele, your
company’s social media profiles will fizzle.

4. 2. Keep up-to-date on the news.
The best way to keep up-to-date is by seeing what trends are
taking over social media. You can comment on them on your
company’s social media outlets, as well as contact local
reporters and hold news conferences to discuss the issue.
Business is politics, and you’ll have to take firm roles if you
want to be noticed.

5. 3. Offer help.
One of the best ways to boost your customer base is by
establishing yourself as a knowledgeable leader in your
company’s field. Nothing is better for this than being helpful.
Post links to tutorials as well as helpful advice. Know what
questions people are asking and be prepared to answer them.

6. 4. Avoid Facebook for PR.
Facebook can be good for advertising, but it’s not so good for
PR. The website tends to be for connecting with friends and
colleagues, as well as sharing different articles found on the
web. Though this may sound like the ideal place for PR, many
Facebook users – even if they are part of your clientele –
aren’t likely to reblog serious news stories. If you have a funny
advertisement then by all means, share it. But even the most
engaging press release probably won’t get picked up on
Facebook.

7. 5. Live in the moment.
Sometimes a crisis of epic proportions will arise. Whether it’s a
natural disaster or something that affects solely your business,
you’ll need to respond to it. Social media outlets shouldn’t be
your one place to respond, but they should be utilized. You’ll
need someone on your PR team to man your social media
accounts during the crisis, while another calls a conference to
comment on the news as it develops.

8. 6. Utilize videos.
Know about video management sites all over the web. Your
company should probably have a Youtube channel, where you
can post everything from press release videos, to new product
lines, to tutorials. Some people find that watching a video is
much easier than reading an article, and so you’ll pull in more
clients this way.

9. Underestimating the powerful role that social media plays in PR
is a costly mistake. By creating a plan that incorporates these
successful strategies, your company can maximize its social
impact.

10. This post was repurposed for distribution.
To read more news and updates from Ronn Torossian, go to
www.ronntorossianupdate.com.