Is charity fundraising, using social media trend or here to stay ? 5WPR CEO Ronn Torossian answers.

1. USING
SOCIAL
MEDIA
FOR
CHARITY
FUNDRAISING:
TREND
OR
HERE
TO
STAY?

2. Building
clout
and
momentum
for
any
new
or
exisHng
business
you
have
in
mind
is
a
way
or
you
to
leave
your
mark
with
thousands,
even
millions.
Understanding
whether
the
charity
route
to
go
when
raising
funds
for
your
company
is
a
way
bePer
understand
the
right
approaches
regardless
of
the
demographic
you
want
to
reach.

3.
SOCIAL
MEDIA
IMPACT

4. Social
media
markeHng,
or
SMM,
has
had
an
huge
impact
of
reaching
thousands
and
million
of
users
simultaneously.
UHlizing
social
media
to
leverage
the
number
of
followers,
fans
and
potenHal
customers
gives
you
more
plaSorms
readily
available
to
promote
and
distribute
more
informaHon
regarding
your
brand.
Some
of
the
most
popular
social
media
communiHes
available
today
include:
TwiPer,
Facebook,
Vine,
Instagram
and
Vine.

5. Determining
the
audience
you
intend
to
reach
is
a
way
to
gain
insight
when
developing
a
proper
market
for
our
charity
fundraising
campaign.Using
social
media
to
have
and
impact
today
is
popular
by
geUng
more
clout
with
followers
while
building
a
sold
and
genuine
relaHonship.
Answering
quesHons
and
inquiries
shows
your
users
you
care
and
want
to
connect
with
them
on
a
more
personal
level.

6.
CONNECTING
WITH
USERS
ON
A
PERSONAL
LEVEL

7. Once
you
have
established
an
online
user
base
of
followers
and
fans
it
is
much
easier
to
receive
feedback
and
more
informaHon
regarding
the
products
and
services
you
have
to
offer.
GeUng
involved
with
the
personal
lives
who
are
interested
in
assisHng
with
your
fundraiser
is
a
way
to
gain
trust
while
also
spreading
the
work
of
your
charity
for
others
who
are
also
intrigued
by
your
business
idea
or
plan.

8.
FINDING
LIKE-­‐MINDED
INDIVIDUALS
FROM
AROUND
THE
WORLD

9. Using
social
media
to
launch
a
charity
fundraiser
also
gives
you
insight
into
the
type
of
demographic
who
is
really
responding
to
your
brand
and
the
products
you
have
to
offer.
PinpoinHng
your
demographic
gives
you
more
opHons
when
developing
both
online
and
offline
campaigns
to
help
promote
the
charity
and
its
cause
in
just
about
any
locaHon.
Using
mulHple
plaSorms
to
connect
with
users
gives
you
more
clout,
aPenHon
and
a
professional
reputaHon,
especially
when
working
with
a
charity
of
your
choice.

10.
EXPANSIONS
OF
PLATFORMS
AND
MEDIUMS

11. Depending
on
the
type
of
charity
you
plan
to
the
run
and
financial
backing
you
require
it
is
important
to
consider
all
factors
before
launching
a
campaign.
With
proper
implementaHon
and
the
right
markeHng
strategy
it
has
never
been
easier
to
reach
those
who
want
to
know
about
you,
sequenHally
helping
your
case.