56. The bad news is the
good news: It’s a
12-17 month process
57. The
majority
of
brands
will
con5nue
to
crash
and
burn
because
they
lack
the
consistency
or
the
pa5ence
to
build
a
loyal
audience.
—Joe
Pulizzi,
Content
Marke5ng
Ins5tute
Content Marketing Institute