Sample projects from my portfolio.

1. 
PORTFOLIO
RONAN KENNY

2. I AM A CREATIVE INNOVATOR
My friends and colleagues describe me as a forward thinker.
I have been immersed in Design over the past two decades, working
on projects ranging in scale from architecture and urban design to
graphic and web design. My current focus is on User Experience.
My strength lies in the overlapping area of digital and physical design
where human experience crosses the boundaries of technology.
I have a lot of ideas about the future.
I am always open to new opportunities.
www.ronankenny.comRonan Kenny
RONAN KENNY
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3. www.ronankenny.comRonan Kenny
WHERE I HAVE WORKED
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UX Designer
Architect
NEW YORK
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Environmental
Designer
SAN FRANCISCO
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Brand Designer
Achitect
SAN SALVADOR
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Urban Designer
Architect
COPENHAGEN
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Freelance Designer
Architect
DUBLIN
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4. CURRENT EXPERIENCE
Director of interactive
@ launchpad
August 2015 - Present
My current role as a Director of Interactive
combines interaction design with information
architecture and user experience design.
Launchpad is a New York-based, independent,
full-service agency who work with service brands,
with an approach that drives meaningful
relationships. Launchpad has been included by
Inc on their Inc. 5000 list of America’s Fastest-
Growing Private Companies.

5. PREVIOUS EXPERIENCE
UX ARCHITECT
@ Modern ASSEMBLY
August 2014 - August 2015
Modern Assembly is a creative technology
collective that provides brands and nonprofits with
business and communication solutions. We create
connected experiences that leverage data,
behavior, and culture using the latest technology.
My role was both strategic and executional. I
worked with visual designers, developers and
producers for clients such as UNICEF, TBWA,
Droga5, Matter Unlimited, Green Stone and The
Climate Reality Project.

6. PROJECTS @ MODERN ASSEMBLY
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UNICEF TAP CAMPAIGN - ARMANI
This mobile web app tracks user’s
activity and rewards them for going
without their phone. Users can help
provide clean drinking water to children
in developing countries. This year, I
worked on UX for additional features.
THE ROCK CLOCK - DUANE JOHNSON
Duane ‘The Rock’ Johnson is a former
wrestler/actor emerging as a major
celebrity. He wants to help motivate
underprivileged youths to achieve their
goals by waking them up every morning. I
helped create a UX prototype for Duane.
THE CLIMATE REALITY PROJECT
This card game app will track users
behaviour around Climate Action and
helps to motivate people to become
Climate Leaders like Al Gore as part of
The Climate Reality Project. I helped
develop the concept through the UX.
www.ronankenny.comRonan Kenny

7. OTHER EXPERIENCE
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AKA - ArchitectURE & Design
March 2013 - March 2014 - NYC
AKA is a Manhattan-based architecture
and design firm that is committed to
artistry and innovation, working with
global brands such as Guggenheim,
Saks Fifth Avenue, Swarovski and
Tiffany's to express their core identities
through architectural experiences.
UTOPUS - ArchitectURE & Design
August 2012 - March 2013 - NYC
Utopus is a multi-disciplinary design
studio based in New York that creates
products, furniture, lighting and
architecture for exclusive private
individuals, luxury retail brands and high
profile corporate clients such as
L'Oréal, Lumifer and Culture Home
ARCHITECTURE REPUBLIC - DESIGN
August 2011 - August 2012 - Dublin
Architecture Republic operates in the fields
of architecture, urbanism and landscape
design. We engage with engineers, artists,
researchers, policy-makers, and other
professionals through research, analysis
and cross disciplinary collaboration.
Clients include Dublin City Council.
www.ronankenny.comRonan Kenny

8. MY PROCESS
RESEARCH
Before jumping to a solution I immerse myself in research.
ITERATE
There is always room for
improvement.
PROTOTYPE
Testing assumptions is critically important.
DESIGN
It is not just about the big idea
but how to communicate that
idea to others.
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9. Open Possibilities is a social innovation platform created by
NBCUniversal to support socially-impactful journeys for next-
generation entrepreneurs and changemakers.
#ShareTheGood is a social media campaign that helps to elevate
good deeds and and ignite positive action in daily life.
Content is crowd sourced through instagram and featured on the
NBCU website to increase engagement and participation.
CASE STUDY NBCU

10. TECHNOLOGY
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Choosing a visual marketing automation platform called Chute to aggregate content from Instagram based on
popular hashtags, we were able to get access to rights cleared user photos & videos to kickstart the campaign.
www.ronankenny.comRonan Kenny
CLOUD SOURCING FROM INSTAGRAM
Powered by:

11. STRATEGY
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MOBILE DESKTOP TABLET
We create deep-linked URLs that can be
experienced immersively on desktop.
The website is fully responsive and
can be used on any size device.
Since the campaign uses crowd sourced
photography, mobile comes first.
www.ronankenny.comRonan Kenny

12. DESIGN
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By simulating the user interface of
Instagram I was able to create an
intuitive user experience with a low
barrier to entry for new users.
Content that would previously be
reserved for Instagram users gets
exposure to a wider audience.
UX WIREFLOW
Designer: Ronan Kenny
Software: Sketch + Invision
Schedule: 6 weeks
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www.ronankenny.comRonan Kenny

13. PROTOTYPE
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I created a clickable prototype from the wireframes I made in sketch. This helped me to understand how the
interaction would work for the user and allowed me to reshape the wireframes before testing with real users.
INVISION CLICKABLE PROTOTYPE
The client was able to understand how the experience would flow
without needing to decipher UX wireframes and instructions.
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DESIGN TOOL USER TESTING CLIENT PRESENTATION
www.ronankenny.comRonan Kenny

14. MOBILE
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‣ After getting approval for the initial wireframes, we
moved into the design development stage
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DEVELOPMENT PROCESS
Simple animated instructions explain the CTA
CALL TO ACTION
Engaging interactive motion graphics
INTERACTION
Curated photos feature on the homepage.
FEATURED PHOTOS
Filtering allows the user to discover more.
DISCOVERY
‣ My producer helped me to coordinate with the
visual designer and developer collaboratively.
‣ We presented some initial design directions to the
client before creating visual mockups.
‣ We chose specific interactions and animations that
we wanted to include from design references.
‣ The developer shared each version of the build with
us so we could ensure consistency.
www.ronankenny.comRonan Kenny

15. DESKTOP
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Works with the existing infrastructure
INTEGRATED
Resources are shared within teams
COLLABORATIVE
Colours and visuals align with the brand
BRAND ALIGNMENT
Photos viewed at high resolution
IMMERSIVE
Connects to Facebook and Twitter
SOCIAL
Instagram login makes it personal
PERSONAL
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www.ronankenny.comRonan Kenny

16. TABLET
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The color scheme can adjust to the campaign
CAMPAIGN DRIVEN
Previous campaigns can be explored
DISCOVERY
Users can browse by popular or recent photos
FILTERING
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Adjusts to any screen size for any device
RESPONSIVE
It works in a similar way to instagram
INTUITIVE
Comments from Instagram can be screened
MODERATED
www.ronankenny.comRonan Kenny

17. WEARABLE
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Feel the reactions to your good deed
INSTANT NOTIFICATION
Just one tap to appreciate a good deed
INSTALIKE
See something good? Capture it!
CAPTURE RIGHT AWAY
At the time of the project we were
considering how the project would look
on apple or android watches.
The idea was to present the user with a
good news feed right on their wrist and
let them share with one tap.
NEXT ITERATION
www.ronankenny.comRonan Kenny

18. My experience as a designer goes beyond UX and I want to
take this opportunity to show you some of my other recent
work of which I am particularly proud.
There is some campaign strategy, innovative technological
ideas involving 3D cameras and augmented reality, visual
design work as well as some of my previous work as an
architectural designer and product designer.
OTHER PROJECTS

19. OTHER PROJECTS
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BRAND IdenTITY AND WEBSITES
Keg & Lantern Brewing Co. is a
new microbrewery in Greenpoint.
With my partner, I helped them to
rebrand with a new logo, storefront,
menu and website design. We also
created a projected wall infographic
mural which we traced in chalk.
INTERACTIVE DIGITAL MEDIA
Intel Inside Social Film is a project I
worked on with Pereira & O’Dell to
concept strategic and creative ideas
for the release. We found a way to
harness the power of 3D to bring the
crowd sourced animated characters
to life throughout the campaign.
RESEARCH, STRATEGY & DESIGN
Matter Unlimited is an agency I
worked with on a number of UX
projects from campaign strategy for
the rental housing crisis issue as
part of the next presidential election
to a social media campaign for NBC
Universal Open Possibilities.
VIRTUAL/AUGMENTED REALITY
City AR is an augmented reality
app for urban planning I
developed with Metaio and a
team at GA, we designed a use
case for the Domino factory site
in Williamsburg. It helps
visualising the future of cities.
www.ronankenny.comRonan Kenny

20. OTHER PROJECTS
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PRODUCT DESIGN
The Switch Desk Lamp by Utopus
for Lumifer Lighting is a brass
and blackened steel armature
that is crafted by metalworkers.
I created technical design
drawings and specifications that
helped translate the concept into
a working production prototype.
INTERIOR DESIGN
I designed luxury residential
interiors for private homes on
the Upper East side, Tribeca and
in a new high rise on the high line
for Utopus and AKA architects.
I was responsible for creating
realistic renders and detailed
design drawings for developers.
ARCHITECTURE
The most complex part of my
education and training as an
architect was to translate
individual spacial requirements
into a sequence of experiences
that were of cultural and practical
utility to very particular
communities of people.
URBAN PLANNING
I have also been involved in the
planning process for new urban
spaces and master plans for new
cities. This project I worked on
with COBE architects for
Nordhavn Harbor in Copenhagen
is the most sustainable, creative
and advanced of it’s kind.
www.ronankenny.comRonan Kenny

21. CONTACT ME
@ronankenny
WWW.
ronankenny.com
New York
+1 (347) 2957170
DUBLIN
+353 (87) 4156909
 mail@ronankenny.com
 linkedin.com/in/kennyronanI appreciate you taking the time to read
through my portfolio and hope it has
given you a better understanding of my
process, experience and design aesthetic.
Please feel free to contact me anytime.
THANKS FOR YOUR TIME.
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