Personal Information
Beruf
Science for Business Group, B&BA, HU, UoT
Branche
Advertising / Marketing / PR
Webseite
www.brandandbusinessarchitects.nl/
Info
After careers in client service (Lintas, Leo Burnett), marketing ( Global Advertising Manager and Global Marketing Director Heineken brand), and general management (Heineken a.o.) he returned to the Netherlands in 2011 to upgrade his knowledge in marketing communication science (MSc, PhD student) at the University of Twente. Ronald is active in consulting as the founder of the Science for Business Group Netherlands, associate partner with Brand & Business Architects and as a lecturer at the Utrecht University of Applied Sciences. He is also active as a guest lecturer for the University of Twente, University of Florida, University of Amsterdam and the University of Leiden.
Tags
marketing
warmte
competentie
voorn
muntinga
persuasion
marketing communications
psychology
behavioural economics
neuromarketing
research methods
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Personal Information
Beruf
Science for Business Group, B&BA, HU, UoT
Branche
Advertising / Marketing / PR
Webseite
www.brandandbusinessarchitects.nl/
Info
After careers in client service (Lintas, Leo Burnett), marketing ( Global Advertising Manager and Global Marketing Director Heineken brand), and general management (Heineken a.o.) he returned to the Netherlands in 2011 to upgrade his knowledge in marketing communication science (MSc, PhD student) at the University of Twente. Ronald is active in consulting as the founder of the Science for Business Group Netherlands, associate partner with Brand & Business Architects and as a lecturer at the Utrecht University of Applied Sciences. He is also active as a guest lecturer for the University of Twente, University of Florida, University of Amsterdam and the University of Leiden.
Tags
marketing
warmte
competentie
voorn
muntinga
persuasion
marketing communications
psychology
behavioural economics
neuromarketing
research methods
Mehr anzeigen