Spot Hype's 2018 Pitchdeck for the Spot Hype App, business model and marketing strategy.

1. THE 2018 PITCHDECK

2. The Problem Space
Fear of Missing Out It is hard to find popular places if you don’t know your
city well. People need a way to know whats happening in REAL-TIME
A Failure to Communicate Local businesses aren’t effectively reaching
customers on social media. Owners and General Managers need a better
way to advertise their businesses in REAL-TIME
No Efficacy of Ads Businesses spend up to12% of their gross revenue on
advertising. Local businesses need to know how effective their ads are at
bringing customers to their establishment

3. The Spot Hype Solution
A mobile app that uses social media activity to find the most popular spots in Real-Time!
Venue Page Activity Feed
Users Visited, Views &
Spot Hypes
Pulsation = Activity
Color indicates
Hype Status
Live Map View
167
25
45
167
25
45
Trending
Active
HYPED
Map View
Venues Provided by Foursquare
Now Closed | Opens today at 10:30am
4.2k
Total Hypes
325
Followers
Tacos? Check! Tequila?? Check!!
Beer??? Check!!! 3 Floors + Rooftop Deck
Don Tito
45 seconds ago
7 12 3
20 minutes ago
7 12 3
21 minutes ago
2 hours ago 1 day ago 2 days ago
7 12 3

4. Media Time Stamp Channel View Count
24-Hour
Venue Activity Feed
Categorized
Media Channels
Real-Time media activity from venues all over the city
Know whats happening when its happening
Activity Feed
H Street Dupont Circle Adams MorganNational Mall
FollowingDiscovery
Chinatown Georgetown
18 29
Trending
18.5k
Parks & Memorials
Clubs
1.4k
8569681.1k
2.6k
Clubs
2.6k
Map View
Venues Provided by Foursquare
5 seconds ago 10 mins ago 20 mins ago
7 12 3 10 19 1 49 92 15
5 seconds ago
7 12 3

5. Market Validation
“Facebook generated $26.9 billion in advertising
revenue last year, second only to Google.”
- Forbes, Kathleen Chaykowski
- CNN Money, PR Newswire
- Prepare 1, Blair Evan Ball
“Social Media Ad spending is likely to exceed
$35 Billion in 2017.”
In 2015 Yelp reported “111,000 local advertising
accounts” which generated “$125.9 Million”
in revenue.
www.Forbes.com
money.CNN.com
www.prepare1.com

6. Bar Hoppers
Restaurant Goers
Event Seekers
The Spot Hype User
Young adults who love discovering new places and sharing their experiences

7. Saint Deus-Ex Northside Social The Heist DC Franklin Hall
Dacha Garden Nationals Stadium Don Tito
Any privately owned venue or space that profits from public use or consumption
Targeted Businesses

8. The 2016 ACS (American Community Survey) documented over 70 Million
male & females that fall into Spot Hype’s target user demographic
The NCIAA reports $26 Billion in revenue annually from the Bar & Club
Industry alone
Bars & Clubs in the US spend between $2-3 Billion dollars a year on
marketing (8-12% Gross Revenue)
Yelp’s database indicates that there are 8,148 restaurants, 1,433 Bars and
775 Arenas / Event Spaces in the DMV area
Market Size

9. DC’s Service Industry
$2 Billion
$5.1 Billion
10,356
2017 Projected Restaurant Sales
2012 Gross Product & Service Sales
Total Restaurants, Bars & Event Spaces
(Source: National Restaurant Association)
(Source: Yelp’s Search Database)
(Source: United States Census Bureau)

10. Business Model
One-time listing fee & monthly subscription model for Venue Accounts
Membership Options Premium Venue Account Menu Real-Time Notification Ads
New Account
XX54S-679LLM
Back
1-Time Listing Fee
$299.99
Premium Account Subscription
($50 monthly) + 1-Time Listing Fee
$349.99
Or
5 of 5
Free Listing
*Requires Promotional Code
Finish!
SPOT HYPE
National Air and Space Museum’s status
changed from “Active” to “HYPED”!
Ron Reed posted a video from Penn Social!
In the mood for Tacos? Don Tito is offering
all Tacos and Tequilas at half price until 12am!
SPOT HYPE
SPOT HYPE
4.2k
Total Hypes
325
Followers
Tacos? Check! Tequila?? Check!!
Beer??? Check!!!
3 Floors + Rooftop Deck
Best Regular
Media
Don Tito
Notifications
Edit
Open Hours
Post
New Event
Edit
Contact Info
Edit
Directions
Edit
Web Address
+
Don Tito
Business Account
Edit Accounti
Business Metrics
Payment Info
Link Accounts
Push Notifications
Terms & Conditions
Get Help
Logout
Customer Rewards

11. Marketing Strategy
Free access to
Venue Accounts
for early adopters
Spot Hype venue
marketing materials
for partnered businesses
Promotional events and
special offers to incentivize
app downloads and
user engagement
Door to door local
business pitching and
account acquisition

12. Spot Hype’s Market Potential (DMV)
10,356
(Food, Beverage & Entertainment Venues)
1,035
(Waived Venue Listing Fees)
x$300
(Venue Listing Fee) (DC’s remaining Market)
9,321
$2,796,300
(Spot Hype’s Revenue Potential in the DMV)

13. Growth Strategy
Launch in major city, build traction, monetize, expand & repeat until worldwide
Early Stage Traction Stage Profit Stage Scaling Stage

14. The Competition
Logo size reflects competitive threat

15. Spot Hype’s Competitive Advantage
A social platform that specializes in connecting people to places
Ability to target and provide real value to small businesses at scale
The first Real-Time advertising platform for local businesses
Spot Hype is not just an app, its a practical business
A platform/business model that is difficult for major platforms to
adopt or emulate.
Efficacy of ads and data attribution for local businesses

16. The Spot Hype Team
Ronald Reed Co-Founder, Creator & Designer of Spot Hype
Graphic Design, UI/UX Design, Product Management & Bartender
Sean Winter Co-Founder & Chief of Business Development
United States Air Force Captain & Founder of Winter Meyer Technologies
Board of Advisors
Rickey Zachary Software System Engineer at Northrop Grumman Corporation
Ryan DeMagistris Co-Owner of Don Tito, Barley Mac, The G.O.A.T & Living Room DC
Evan Rosenthal Former Director of Marketing at Tin Shop & Penn Social DC

17. Help Us Find Your Fun!