1. RONAK H.GINOYA
PGPMM (Sales and Brand Management) +MBA, BBA
Contact no.-09561967659
Email: ronakg.gibm@gmail.com
SYNOPSIS
As a marketing student I have in the course of my program experienced the process of sales across
categories and levels. It has helped me develop a very practical understanding about the field.
CORPORATE EXPOSURE
WORK EXPERIENCE
Zenith Rubber, Rajkot
(Marketing Executive)
May 2009 to jan2010 (9 months)
Job Description
o Maintain and develop relationships with existing customers via meetings, telephone calls
and emails.
o Visit potential customers for new business.
SUMMER INTERNSHIP PROJECT: APL logistics and movers PVT. LTD., Rajkot
11 week (4th April to 20th June, 2011)
o Title: Assessment of market potential in Rajkot
o Objective: To assess the size of the market, the needs of the potential clients, the existence of
competition and the revenue potential of the market for the launch of company
o Methodology: conduct almost 70 in-depth interviews with top management of company
belonging to various sectors
o Top line Finding:
 Market size is attractive and growing at a healthy rate
 Customers are not very price sensitive. What they value from their partners is
service and relationship
 Market currently dominated by Vellji Dhosa logistics. Company enjoys blind trust of
almost 80% of the clients
SALES IN PRACTICE: Bird Vision, Pune
3 Months (July to September, 2011)
o Company in the field of customized merchandise development
o Responsible for generation of corporate leads
o Generated two leads for the company. In the process of finalization of orders
CORPORATE EXPOSURE WEEK: Electronica high-tech , Pune
1 Week (October, 10)
o Cold calling to prospective customers to identify their requirements/ needs
o Customer satisfaction measurement amongst existing customers
Genesis Institute of Business Management Batch of 2010-
12

2. LIVE PROJECTS
o Idea Generation: Generation of viable business ideas keeping in mind the constraints of place
and capital available. Finalized an idea in the area of ‘shoe laundry’
o Budding Entrepreneur: Responsible for commencing, managing and winding up a one day
business with a capital of Rs.100. The group purchased vegetables direct from the farmers and
sold them in the vegetable market. Earned a profit of 88% on the seed capital
o Product development: - Designed a complete marketing mix of T-shirts with a ‘unity in diversity’
as the theme. Sold T-shirts for Rs 7800 with 29% profit margin
o Brand Building: Developed a brand identity mix Aggarawal sweets in Pune
o HR Management: Conducted employee’s satisfaction at S.S.Group
EDUCATIONAL QUALIFICATION
Post Graduate Program in Marketing Management (Sales & Brand Management)
Genesis Institute of Business Management, Pune
Period: 2010-12 Pursuing
Aggregate Score: 62.33% AOD
Bachelor of Business Application
Gyanyagna collage of science and management, Rajkot
Period: 2007-10
Aggregate Score: 63%
KEY ACHIEVEMENTS
o Most valuable team member in Auction for Product development project
o Ranked 4th in the batch (PGPMM-first year). Consistently amongst Top 10 through all my
education
o Won 3rd Prize in Budding Entrepreneur project
o Secretary of Cinema Paradiso ( the Cinema club of GIBM)
AREAS OF PROFICIENCY
o Understanding of consumer needs
o Ability to lead a team, as well as work as a team member towards the fulfillment of team goals
PERSONAL DETAILS
Date of Birth : 3rd June, 1990
Languages : English, Hindi, Gujrati
Local Address : Genesis Institute of Business Management (GIBM)
S No. 208, Satyapuram, Pune - Saswad Road, Fursungi, Pune - 412308
Interest / Hobbies : Cricket, Travelling, Biking, Solving Puzzles
REFERENCES
Prof. Ansuman Dani Mr. Vasant Batra
Faculty marketing owner
GIBM, Pune APL logistics
Mumbai
Genesis Institute of Business Management Batch of 2010-
12