2. How to develop referral advocates
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3. Give Willing to Give; No
Referrals But Don’t Referrals
20% 60% 20%
Value Demonstrated No Value
Trust Lack Trust
Time No Time No Interest
Appreciated Liked Not Liked
Ideal Fit Good Fit No Fit
Proactive Reactive Inactive
Committed Indifferent
Understands Uneducated
Offering To Offering
ADVOCATE REFERRAL OPPORTUNITY
10. Be Strategic and Leverage Time
CLIENTS REFERRAL TRIADS QUADS GROUPS
PARTNERS
CLIENTS ReferralTSources QUADS
REFERRAL RIADS GROUPS
PARTNERS
Referral Sources