Ignite talk by Ron J. Williams (twitter.com/ronjdub) given at Spark Camp: Design 2013 inside the GooglePlex (Mountain View, CA). If you want to see the video check out http://bitly.com/digital99percent)
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
And when i’m trying to solve problems for myself and others as an adult this inevitably leads me to looking at behaviors, trends, stories. information and data. but always with a focus the people inside the data. how can I change their choices? how can we make even the smallest actions matter?
I’m not a marketer first and so demographic studies are interesting, but where’s the action? I love the infographic industry explosion but shouldn’t we be careful presenting data in the way its always been presented if it doesn’t lead to actions that matter for the people underneath it?