Ron Halverson, Ph.D.

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As the President of the strategic research agency Halverson Group, Ron has armed executives, marketers, strategists, innovators, and their agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions about where to play and how to win. Ron has a powerful 25+ year track record of delivering game changing insights to many of the world’s top brands including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation. Ron earned his Ph.D. in Organizational Psychology from DePaul University in 1992 and founded the Halverson Group in 1997.

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Ron Halverson, Ph.D.

OPRF Live and Give Report

2015 State of Sponsored Social

The Psychology of Consumer Choices