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Comparative study of four hotels in Nepal
COMPARISON BETWEEN THE HOTELS
SWOT ANALYSIS
Internal and external environment
USP Modern day sophistication greets cultural heritage of Nepal in the vast grounds of the 125-year-old palace providing customised tourist requirements.
NEPAL TOURIST PIE
Target audience
Mission "To be Nepal's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest expectation by providing the ultimate Nepalese Hospitality Experience  and introducing Nepal to the world”.
Promotion & Implementation strategy	 Electronic Media Tripadvisor.com Makemytrip.com/cleartrip.com/ezeego.com Strategic alliance Travel Agencies-SOTC, Cox & Kings Club Mahindra.
Sales Action Plan And Implementation Special Certified Tourist guides Customised Packages For Honeymoon Pilgrimage Leisure Adventure Business Privilege card sales force/ calling force Airport source and destination desk Flights brochure + sponsor of the events
Special evening & events to be organised for the card holders & loyal guests To promote local customer Special Nepalese festivals and will depict Nepalese culture Hospitality partner for visit Nepal tourism. Special Himalyan treks with Babu Malli mastan.
Thank you!!!
Yak and yeti
Yak and yeti

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Yak and yeti

  • 1. Comparative study of four hotels in Nepal
  • 3.
  • 5. Internal and external environment
  • 6. USP Modern day sophistication greets cultural heritage of Nepal in the vast grounds of the 125-year-old palace providing customised tourist requirements.
  • 8.
  • 10. Mission "To be Nepal's most luxurious hotel with a team dedicated to outstanding personalized service, surpassing guest expectation by providing the ultimate Nepalese Hospitality Experience and introducing Nepal to the world”.
  • 11. Promotion & Implementation strategy Electronic Media Tripadvisor.com Makemytrip.com/cleartrip.com/ezeego.com Strategic alliance Travel Agencies-SOTC, Cox & Kings Club Mahindra.
  • 12. Sales Action Plan And Implementation Special Certified Tourist guides Customised Packages For Honeymoon Pilgrimage Leisure Adventure Business Privilege card sales force/ calling force Airport source and destination desk Flights brochure + sponsor of the events
  • 13. Special evening & events to be organised for the card holders & loyal guests To promote local customer Special Nepalese festivals and will depict Nepalese culture Hospitality partner for visit Nepal tourism. Special Himalyan treks with Babu Malli mastan.

Hinweis der Redaktion

  1. Full support of Nepal govt which has set up a target of 1 million tourists for 2011And v r concentrating on 60% tourists group.
  2. Advertise thru print media and electronic media For eg: we can offer our scenic locations for the shooting purposes …. In return our hotel gets promoteds