1. !
Romain ALIAMUS!
Export Sales Management – B2B
PERSONAL DETAILS!
Paris, France
+33 7 68 63 40 46
r_aliamus@hotmail.com
https://fr.linkedin.com/in/
romainaliamus
romainaliamus
06/21/1980 - French
International Driving Licence
PROFESSIONAL PROFIL!
10+ years experiences in Business Development and Management focused on direct and indirect sales of Industrial
Equipment and MRO Solutions for the Industry and Retail sectors in Europe & Asia, with a regional spectrum.
Proven track record of Sales and performance indexes (MS, P&L) in a context of emerging markets development and
mature markets..
With a strong commercial and relationship acumen, I make my dynamism and work ethic available toward the company
and the end users’ satisfaction.
Proactive, autonomous and collaborative, I have a marked taste for technological products and engineering, and
beneficiate from numerous international experiences (Mexico, UK, Vietnam – 3 years, China- 3 years.
PROFESSIONAL EXPERIENCES!
§ 2015 - 2015 (September to December)
SOLUX LIGHT Co. Ltd.
Export Strategy Consultant (Shanghai / China)
(Sino-European manufacturer specialized in high efficiency commercial/industrial-grade solar lighting products for
commercial, residential, industrial applications).
- Assessment of the existing commercial strategy mix.
- New Emerging markets evaluation & study: South America & APAC
- Market benchmark & market penetration guidelines : competition, legal and standard environment,
product/price mix.
- Identify & establish preliminary contacts with end user prospects, distributors, commercial agents, design
office...
- Developing Short & Middle Term (1 to 3 years) commercial strategic plan per market, in line with the
company’s strategy, production capacity & existing pipeline of projects.
- Propose related marketing tools accordingly.
§ 2008 - 2015 (February to June)
MASTER LOCK Company LLC / MASTER LOCK Europe S.A.S.!
Sales Manager Europe B2B (Paris / France: 2008 - 2012)
Sales Manager Asia B2B & B2C (Shanghai / Chine: 2013 – 2015)
(Operating unit of Fortune Brands Home & Security, Inc., N.1 padlock manufacturer and Security related products, 2500
employees, offices & factories in USA, Mexico, Canada, France, UK, Germany, Japan & China, CA).
!
Setting up and managing the Distribution network in Europe & Asia (35 countries / 140 distributors):
- Distribution channels:
§ B2B: PPE & Safety distributors, Electrical Wholesalers, Industrial Wholesalers,
Locksmiths.
§ B2C: DIY, Hardware Chains & Food Retailers (Modern & Traditional Trade).
- Development of 3 & 5 years strategic plan and related P&L.
- Definition and monitoring of the Commercial (Sales & Marketing) Strategy/Tactics: European
B2B market & Asian B2B + B2C market.
- Focus: Industrial Solution Sales, End User prescription, KAM, Product Category Management.
- Maximizing new business developments opportunities.
- Marketing activities: Development of promotional, sales and training tools. Market benchmark.
- Ensure respect of company corporate guidelines: P&L, reporting, business practices & brand
awareness.
Definition of budgets and annual target performances:
- Set up Commercial strategy: Pricing, Sales Terms, Channels, Strategy & Market focus.
- Average +35% growth/year since 2008.
- Sales Performances:
§ Europe:1400 KUSD in 2008 / 5750 KUSD in 2012.
§ Asia:1300 KUSD in 2011 / 3250 KUSD in 2013 / 5000 KUSD in 2014.
COMPETENCIES!
BUSINESS
DVLPT
KEY
ACCOUNTS
MARKETING
TOOLS
TEAM
MNGT
COMLE
STRATEGY
PROJETS
MNGT
MICROSOFT
OFFICE
ORACLE
BI / SAP
P&L BUDGET
DEFINITION
PERFORMANCES!
MASTER LOCK
• TURNOVER:
o 5750 KUSD (UE)
o 5000 KUSD (ASIE)
• GROWTH
o UE: +350% 2008-2012
o ASIE: +55% 2013-2014
• MANAGEMENT: 6 p. (Executive &
Sales Management, Commercial
Agent).
COMIN ASIA
• TURNOVER: 600 KUSD
• GROWTH: + 30% / an
• MANAGEMENT: 3 p. (Sales
Engineer & Project Managers)
LANGUAGES!
FRENCH
ENGLISH
SPANISH
MANDARIN
VIETNAM
ESE

2. HOBBIES !
Cooking
Sailing
Mechanical Sports
Cinema
Boxing
PROFESSIONAL EXPERIENCES!
Management & Business Consultancy:
- In-house sales support team: Ensure privileged interface between the Department,
Distributors and End Users.
- Manage and Monitor Sales Support team performance (Executive Sales support).
- Agent: Set up and manage international network of Commercial Agents.
- Internal Business Consultancy: Sales strategy, processes and product knowledge
improvement for the China Sales Team. Objectives: Group process homogeneity, end user
prescription improvements & regional key accounts actions.
Key Accounts Management:
- Global & Regional prescription of Safety products, standards and auditing services to
Industrial End Users.
- Product Category Management: In house Retail expertise for retailers (POS) to support
sales.
- Market Animation through Exhibitions, Conferences, Technical Days, Seminars and on-site
Training
- “Project” Sales mode approach
2006 – 2007 (January to December)
COMIN Asia / COMIN Vietnam Ltd., Sales Manager MRO
(100% French Capital Investment, Industrial Group operating in South-East Asia through Power generation projects,
Industrial products, Contracting, MRO Solutions)
Management and development of company’s portfolio for South Vietnam (Maintenance &
Services, Industrial products).
Portfolio: BP Pipelines, Bluescope Steel, Holcim, Sanofi, Sanyo, Fujitsu, Dunlopillo, Nestlé, Lafarge,
Metro C&C…
- Implementation of the Commercial Strategy, Sales monitoring and correctives actions.
- Ensure MS’s growth and realize turnover’s objectives in terms of quality and quantity in
accordance with the defined strategy (600 KUSD turnover, +30% growths/year).
- Organize, manage and monitor the sales/technical team and related activities (1 Sales
Engineers, 2 Project Managers).
- Procedures implementation (CRM, ISO, internal procedures standardization).
- Legal dispute’s management and resolution
- Handle department’s promotion through commercial events and image awareness
(Exhibitions, branding)
- “Project” Sales mode approach.
Project Management (10 KUSD to 150 KUSD) including:
- Negotiation and building of technical & commercial offer (Tender management, offer,
contracts, orders, cash flow, insurance, bank guaranties and logistics).
- Planning company logistic guidelines, coordination among teams, reporting and cost
effectiveness.
- Quantitative and qualitative follow up in terms of budget, dead line and costs, by ensuring
technology transfer.
- Understanding basic revenue models, P/L, cost-to-completion projections.
- Ensure contractual obligations of involved parties.
2005-2005 (January to December)
CASINO Group / BIG C VIETNAM, Junior Marketing Manager
(Worldwide retailing group with 6 hypermarkets in Vietnam, including 2300 employees and proposing a range of 45000
products, both Vietnamese and international.)
Marketing Department animation at the Vietnamese Headquarters.
- Definition and implementation of the annual marketing plan.
- Planning and managing the marketing expense/budget.
- Execution defined strategy in terms of managing the company’s corporate image and
branding guidelines.
Plan, develop and implement marketing programs and activities: Sales promotion, Advertising
and Public Relation.
- Executing major and day-to-day commercial events according to the promotional plan.
- Implementing Customer Relationship Management (CRM) tools.
- Executing local and national marketing activities (Demand Generation Campaign, in-stores
promotions, events, exhibitions, seminars, staff training and internal incentives).
- Develop the merchandising with our purchasing office in respect to Big C’s strategy.
Responsible for the media/PR management.
- Direct interface with advertising agencies to implement our planned activities.
- Working with market research agency for feasibility, data collection & brand development.
- Developing employee’s internal communication tools.
REFERENCES !
Jean-Baptiste MOREAU
General Manager - Master Lock Europe
SAS
Kieran MACCOURT
Marketing Director - Master Lock
Europe SAS
James LU
General Manager - PPE Ltd.
Frédéric BIGORRE
Director - COMIN ASIA Pte. Ltd
Guy LACOMBE
General Manager - Big C Vietnam
EDUCATION!
HSK 2 – Mandarin Language
Shanghai University of Engineering
Science - Shanghai / China
2015 – 2016
MASTER International Trade &
Management
ESCE (Ecole Supérieure du Commerce
Extérieur) - Paris / France
1999 – 2003
BACCALAUREAT ES
Lycée St. Marie Grand Lebrun -
Bordeaux /France
1995 – 1999
EXPERTISE!
MULTICHANELS DISTRIBUTION B2B &
B2C
INDUSTRIAL SOLUTIONS, MRO & PPE
EU & ASIA MARKETS
PRESCRIPTION
PRODUCT CATEGORY MANAGEMENT